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Strategy

How many lead magnets does your business need?

…smiley wave!  Key question you should ask yourself: Where do most of your clients first hear about you? Lead magnet example: A scored assessment quiz that tackles a common problem…

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Data

9 visual tools to help you share your quiz data

…that have videos, according to Social Media Week. Example video from Biteable including data https://www.youtube.com/watch?v=_S_pqCPySvU You can use data-rich videos on your website to keep visitors engaged for longer, and…

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Marketing

4 Steps to Generate Inbound Leads Fast

…small eBooks) are so overused that they’ve become white noise. How many times have you signed up for a free PDF and let it gather dust in your Downloads folder?…

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Marketing

Lead Generation for Accountants: Increase Sales And Attract Your Ideal Clients

…and speak to them specifically. So, get crystal clear on: Who you are targeting  For example, do you work mainly with freelancers, small businesses or large and international companies? Are…

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Marketing

Best Email Marketing Tools: Pros, Cons & How to Choose

freemium and from £7.32/mo Pros  Affordable – Even though it’s quite limited, the free plan covers up to 1000 subscribers (which is pretty generous, compared to most email marketing tools)….

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Marketing

Common Problems With Sales Funnels (And How to Fix Them)

…when you rely on a quiz lead magnet? It’ll complement and boost all your lead generation tactics. For example, use it as a call to action for your blog posts…

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Technology

Personalised Marketing Tools: CRM vs Marketing Automation

quiz but didn’t complete it  Segmentation – After dividing your audience into groups based on their actions or preferences, send more tailored messages to each of them. A ScoreApp quiz

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Templates

Ready-to-go quiz lead magnet for AI specialists

…a lead magnet, and there’s no better tool than a quiz.  But this is a complicated subject, and every business is different, so how do I design the right quiz?…

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Strategy

How to Encourage People to Share Your Quiz

…Make it a breeze for people to share their results after completing your quiz – Give them a few social media options, too. For example, if you only make it…

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Strategy

Improve Your Sales Calls with Quizzes: The Ultimate Guide to Increasing Your Close Rate

…information you wouldn’t normally access before speaking to them. Use your quiz to pre-qualify your leads Out of all the people who’ve just completed your lead generation quiz, who would…

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Marketing

How to use a quiz to launch a new product or service

…you know that a quiz will help you understand what your audience think and feel The product is not communicated effectively. A quiz will help you craft the right language…

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Technology

How to build a sales funnel using Hubspot and ScoreApp

…your imagination! For example: ‘Christmas List done in 7 minutes’ for e-commerce brands  ‘Experience’ event companies can try quizzes like ‘Discover your perfect themed adventure!’ ‘What type of project manager…

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Technology

Contact Forms vs Quizzes to Pre-Qualify Your Leads

quiz questions and design  Compelling – Quizzes are more fun and interesting to fill out: perfect for higher engagement Segmentation – Your quiz will divide your leads into groups based…

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Strategy

What is a landing page? (And how using ScoreApp can make yours better)

…the difference between a website and a landing page? (And why it matters) Websites and landing pages have distinctly different purposes that are equally important to your business.  Websites Purpose:…

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Inspiration

How to get press attention using a quiz for original research

…images provided by a source.  Background details: Full company details, including a link to your website, and a synopsis of your company for background The great news is that 68%…

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