5 Ways To Use ScoreApp To Boost Your B2B Event Marketing ROI

Forget your LMAOs and your TL;DRs, the only online acronyms that should matter to you are B2B and ROI.

We’re talking business to business, and we’re talking return on investment.

But we know it isn’t always easy to throw an event that gives you back more than you put into it.

It’s hard to stand out and even get eyes on your event, let alone feet through the door – especially when there’s a ton of other businesses looking to do the same thing.

Not to worry though! We’ve got five techniques for you to try with ScoreApp for boosting your ROI on your B2B event marketing campaigns through smart lead generation and follow-up strategies.

Let’s get into them then so you can make your events fun, exciting, and profitable.

The challenges of B2B event marketing 

It’s exciting, isn’t it? You’re looking to set up an event to connect with new businesses, gain contacts, and ultimately ensure your company goes from strength to strength.

When you get it right, this is exactly what happens. But putting together a successful B2B marketing event isn’t simply a case of choosing a time and a place, making the venue look good, and sending out a few invitations.

You also need to think about how you’re going to take on the three big challenges that stand in your way of getting out more than you put into these events. We’re talking about:

• Attracting the right leads (not just filling seats with anyone at any cost)
• Effectively engaging your attendees to keep their interest levels high
• Following up after the event to nurture and convert those leads you’ve worked hard to acquire.

This is where ScoreApp comes into play to save the day, by simplifying these challenges and making sure your event delivers measurable results.

The in-built tools and lead magnet templates in ScoreApp take care of all the nitty-gritty stuff for you, so you can plan your event and enjoy yourself on the day without worrying about what to do afterwards.

Maximise your B2B event marketing ROI with these ScoreApp strategies

Now, we aren’t just going to say “use ScoreApp” and then leave you to your own devices.

No, we’ve got five B2B event marketing tips you can put into action right now to really make sure your event pays off big time.

Here’s how to make the most out of ScoreApp for your next event.

1. Attract qualified attendees with interactive lead magnets 

Step one for a successful event is making sure you get the right people turning up.

A great way to do this is to pre-qualify your leads with interactive lead magnets such as quizzes and scorecards.

ScoreApp has dozens of ready-made templates you can put to work straight away to make sure no spaces at your event go to waste.

For example, setting up a quiz called ‘How ready is your business for digital transformation?’ could attract the relevant decision-makers for a tech-focused B2B event, as opposed to just anybody who happens upon your website or ads.

Why it matters: Pre-qualifying your leads will ensure your event attendees are genuinely interested in what you have to offer – and are therefore more likely to convert.

2. Use data-driven insights to segment your audience 

You know all that useful data from quiz responses that helps you understand attendee preferences, challenges, and goals? ScoreApp collects it all for you automatically!

No need for you to trawl through the answers manually and work out who should go into what flow. (You do have multiple flows, right?)

For example, after you’ve hosted a conference, you could segment your leads into ‘new prospects’, ‘warm leads’, or ‘existing clients’ to tailor future communications and send people to relevant offers and content.

Why it matters: You can quickly and easily segment your audience to create personalised and effective pre- and post-event follow-ups.

3. Increase pre-event engagement with personalised content 

Even if you’ve thrown together the greatest event of all time, it won’t matter a jot if nobody knows about it.

You not only have to get the word out there, you also need to build hype and interest so people are actually eager to turn up.

This is where you can use that quiz data you collected to send targeted email campaigns before the event.

The goal here is to follow up on those quiz responses with tailored invitations, resources, or reminders based on their interests so they go for the right events for their requirements.

Why it matters: Personalised communication will boost your email open rates, keep attendees excited in the run-up to the event, and reduce drop-off rates due to lack of interest.

4. Streamline your follow-ups for better lead nurturing 

Just as it’s important to build hype before your event, what you do afterwards is crucial if you want to build relationships with your leads and get them to convert into paying clients.

And, just as it helps with those pre-event tasks, ScoreApp integrates with email marketing tools to automate your follow-ups for better post-event results.

For example, you can easily send out tailored emails based on each lead’s quiz or scorecard results (whether that be a summary of event insights, resources, or exclusive offers).

Why it matters: When you send consistent and relevant follow-ups, you’ll keep leads engaged and nurtured, ultimately moving them closer to conversion.

5. Measure your results and optimise future events 

Once you’ve hosted your event, you might look back and think it was a roaring success. But how do you actually know it went well?

It’s all in the analytics!

We know, we know… Boooo, infuriating analysis. Boooo, boring metrics. Boooo, confusing numbers.

But this doesn’t have to be complicated – and it isn’t when you let ScoreApp take care of it.

The built-in analytics track quiz engagements, audience behaviours, and overall event marketing ROI, so you don’t have to crunch the numbers yourself.

Thousands of businesses have already turned those intangible metrics into actionable data and powerful insights – like TJ from Digital Mind, who even won a massive NHS contract off the back of using ScoreApp’s tools and interactive templates. And you can easily do the same for your company too!

Why it matters: Accurate data insights enable you to continuously improve your marketing campaigns and client offerings so you can further optimise your next in-person or virtual event marketing strategy.

Track and measure your success with ScoreApp analytics

As we’ve just touched upon, one of the most significant challenges of B2B event marketing is understanding whether your efforts deliver the right results.

You don’t want all your hard work and outgoing costs to be for nothing. That’s why it’s so important to be able to track and measure your results.

ScoreApp allows you to do this by helping you:

• Identify top-performing content: See which of your quiz topics, landing pages, and offers resonate most with your audience.
• Understand your audience: Use data gained from your quiz responses to uncover valuable detail about your attendees’ challenges, interests, and needs.
• Optimise future campaigns: Learn from the data to refine your messaging, follow-up sequences, and event promotions for better results next time.

This is exactly what you get with ScoreApp’s built-in analytics. You’ll be able to track how attendees engage with your scorecards or quizzes, and measure the impact on your event ROI.

No more guesswork or scrabbling around in the dark – it’s fast, it’s simple, it’s invaluable!

Drive better ROI for your B2B events with ScoreApp

The big takeaway from all this is that ScoreApp has everything you need to make it simple to attract the right attendees to your events, keep them engaged with personalised content, and convert those leads into loyal customers – all while tracking your ROI effectively.

Try ScoreApp for free today to see just how effectively it can simplify your event marketing techniques and guarantee measurable success for your B2B events.