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Expert insights, tips and guides to help you grow your business successfully

Strategy

7 Lead Generation Strategies To Build Trust as a Financial Expert

Steven Oddy

20 Jan, 2025 · 6 min read

The financial sector is a competitive space. To cut through the noise and gain a competitive edge, building trust is essential. Despite the fact that overall trust in financial companies has risen in recent years, 70% of consumers are cautious due to concerns around scams or fraud. As a financial expert, trust is your greatest … Continued

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Templates

Employee Satisfaction Survey Templates That Actually Boost Engagement

Leigh Simons

20 Jan, 2025 · 8 min read

As a business owner, or decision-maker, keeping your employees happy and motivated should be one of your top priorities. Taking the right measures to make sure your staff are happy at work will boost productivity and reduce employee turnover. But how do you know which measures to take? Employee satisfaction surveys are the perfect way … Continued

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Guides

How To Craft the Perfect Online Survey Questions and Get Honest Answers

Jamie Page

17 Jan, 2025 · 6 min read

Online surveys are effective for understanding your customers’ needs, uncovering key industry insights, and improving your business in almost every way. But without asking the right questions, you won’t connect with the insights you need to succeed. Poorly worded questions are one of the most common online survey issues businesses face. But it doesn’t have … Continued

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Insights

How Is the B2B Sales Process Changing in 2025?

Martin Huntbach

17 Jan, 2025 · 9 min read

As usual, most B2B companies will carry their old strategy into the new year… and eventually complain because it doesn’t work as well as it used to. But YOU can choose to do things differently, getting ahead of your competitors and setting yourself up for success in 2025. So, let’s look at what elements of … Continued

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Strategy

Top SaaS Email Marketing Strategies to Generate More Sales 

Rebecca Hollis

16 Jan, 2025 · 15 min read

More than most other industries, SaaS relies on bringing in customers who stick with their products. For an Saas company to succeed, they need to not only land fresh leads but keep them engaged and using their service for years.  Longevity is key to a fruitful SaaS relationship, with contracts and upselling deepening a symbiotic … Continued

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Guides

How To Successfully Pre-Qualify Clients For Your Financial Services Business

Leigh Simons

16 Jan, 2025 · 6 min read

More leads doesn’t necessarily mean more clients. If you focus on the wrong types of leads for your financial services business, you’ll waste your time – and your money (which is somewhat ironic). To ensure you invest your resources – and efforts – in the right leads, you’ve got to have a water-tight pre-qualification process … Continued

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