How To Use a Quiz in Your Virtual Event Marketing Strategy

If you’ve ever known the pain of having almost nobody turn up to your party (or is that just us?), then you’ll likely be apprehensive every time you have to plan an event as a grown-up.

You worry that nobody will want to go. That those who do will have a bad time. And that people will be talking behind your back about how terrible it was because all the best people didn’t show up. (Again, this may just be us.)

Even if you weren’t devastatingly unpopular growing up, you’re probably still a bit wary of planning your professional events.

No matter what your teenage social status was, pre-show nerves are nothing to be ashamed of. There’s often a lot riding on business events, so it can feel like a very big deal to create one of your own.

But we’re here to ease that pressure and ensure things go smoothly for you – so you not only plan and pull off an incredible event, but have people attending and enjoying themselves!

And it starts with something that you probably wouldn’t associate with the greatest parties or functions of all time: we’re talking about quizzes!

Where generic promotions often miss the mark – leading to low sign-up rates and poor attendance – quizzes are a unique and engaging solution for you to generate leads, pre-qualify your prospects, and drive sign-up rates sky high.

We’re going to show you exactly how you can use quizzes to launch a successful event of your own – as well as how tools such as ScoreApp make this an incredibly easy and ridiculously effective strategy.

Are you ready, then? Let’s get you quizzing!

Why quizzes are a game-changer for webinar and event marketing

Promoting webinars and live events requires more than a standard email campaign. It needs something a little different from when you’re pushing standard sales or subscription models.

A quiz is that something different.

It’s a way to ensure you’re attracting high-quality leads, boosting registration numbers, and increasing hype and engagement levels.

Quizzes also stand out as a top promotional tool for webinars and live events because they allow you to…

• Engage your audience early: Let’s face it, quizzes are interactive and fun (no matter what the mean kids say)! They actively encourage people to engage with your brand before the event begins, building a ton of interest and intrigue.
• Qualify your attendees: By asking targeted questions, you can identify the genuinely interested people who are a good fit for your event – which ultimately translates to better conversion rates further down the line.
• Increase attendance: Quizzes provide immediate value, which makes people feel invested and excited about what’s to come. They’ll be counting down the days to the event to see what else you have to offer.

Your quiz doesn’t even have to be complicated. Something simple like ‘What’s your marketing style?’ would work perfectly to attract participants to a marketing webinar. You’ll have them hooked and eager to attend.

Step-by-step guide to using a quiz for live event marketing

We’re not just going to tell you why quizzes are great ways to market your virtual events – we’re going to show you exactly what to do. We’re kind like that…

Here are your five simple event marketing tips for using a quiz to promote your next event.

1. Define your webinar or event goal

The first thing to do before creating your quiz is to clarify what you actually want to achieve with your event.

Is it to educate? Sell a product? Grow your audience?

Understanding your purpose will shape your quiz questions to attract the right participants.

How to do it: Use ScoreApp’s templates to build a quiz that matches your goals – whether that be creating a webinar for lead generation, hosting a live Q&A session to engage your audience, or something else entirely.

2. Create a quiz that aligns with your audience’s needs

Once you’ve determined the ultimate goal of your quiz, you get to the fun part: crafting questions and content that resonate with your audience’s pain points, interests, or goals.

You’ll then be able to use the quiz as a teaser of the value they’ll get from your webinar or live event.

The key thing to remember is to ask engaging and relevant questions. Make sure you keep your questions short, focused, and aligned with your event topic.

When people take your quiz, they should receive value in the form of personalised results. This can include tailored feedback based on their answers, along with insights that tie directly to your event’s theme or content.

For example, if you’re hosting a fitness webinar, a quiz like ‘What’s your fitness personality?’ will attract participants who will benefit from personalised advice at your event.

How to do it: Use ScoreApp’s AI-powered builder and pre-designed templates to easily create professional, high-converting quizzes that will generate interest before your event.

3. Design an engaging results page with a strong CTA

Just as important as the questions you write, is your quiz results page.

This is where you take your chance with converting participants into event registrants. So, make the most of this page by providing that value we touched on above.

Share quick, actionable insights based on their quiz responses, then promote your event with a clear call to action (CTA) that encourages participants to register for your webinar or event.

A solid strategy is to add some urgency by highlighting the benefits of attending and any time-limited details. “Spots are limited, so sign up now!” or “Register now for exclusive insights you won’t want to miss!” work really well to get people clicking and joining up.

How to do it: Use ScoreApp’s dynamic results feature to personalise your event invitations based on your quiz outcomes.

4. Promote your quiz across multiple channels

Building an amazing quiz is all well and good – but only if people actually discover and take it. So, you need to put your promotion hat on here.

To really maximise registrations, you’ll want to distribute your quiz where your audience spends their time.

Social media is always a great place to start. You could share your quiz on LinkedIn, Instagram, Facebook, and X (or Twitter – if, like us, you just can’t get on board with the rebranded name) to cover all bases and attract a broad audience.

Likewise, share links to quizzes as part of your email campaigns. Sending a quiz to your email list can also re-engage leads who you might not have interacted with for a while.

Finally, post your quiz on your event pages and blogs. Embedding a quiz in your homepage or including it in related content can really help drive organic traffic.

How to do it: Use ScoreApp to share your quiz on social platforms and embed it in your event landing pages.

5. Use quiz data to personalise follow-ups

The personalisation doesn’t end with the quiz results – you can also get personal in follow-up content marketing for events you’re hosting.

All that data you collected from your quiz can come in really handy for nurturing leads and boosting event attendance.

Your first step here is to segment your leads. By properly grouping participants based on their quiz responses, you’ll be better able to tailor follow-up messages.

You can send personalised invites and use insights from the quiz to highlight how the event will address their unique needs or challenges.

You can also automate reminders and schedule emails leading up to the event to keep participants engaged and excited.

How to do it: Integrate ScoreApp with your current email marketing platform to automate your follow-ups and make personalising invitations a seamless process.

How ScoreApp helps you drive event success

The big takeaway from this is that ScoreApp simplifies the entire process of creating and promoting quizzes for launching webinars or live events! When you sign up to ScoreApp you get instant access to:

• Ready-made templates: Build event-focused quizzes in minutes with pre-designed templates.
• Powerful personalisation: Use dynamic results to deliver tailored invitations that resonate with your audience.
• Seamless integrations: Connect with email tools, social media platforms, and customer relationship management (CRM) systems to automate your follow-ups and nurture leads.
• Data-driven insights: Track quiz performance and attendee behaviour to improve future campaigns.

Launch your next event with ScoreApp

If you didn’t believe us at the start, then by now you should see just why quizzes are powerful for attracting the right attendees, engaging them before your event, and getting higher attendance rates.

All you have to do is follow our five steps, and you’ll be well on your way to growing your audience and setting the stage for a successful webinar or live event.

Try ScoreApp for free today to kick-start the marketing strategy for your next virtual event, which will have your guest list filling up with viable leads who can’t wait to join you on the day!