A quiz will engage your audience while giving you a goldmine of data, perfect to personalize your marketing, sales touchpoints, employee onboarding experiences, and much more.
But with so many different types of quizzes, it can be hard to identify the right format for you. So, since you’ve already managed to narrow it down to personality quizzes vs assessments, we’ve prepared a clear and objective comparison.
From lead capture to data collection, they do share some similarities and benefits, and you can make them your own. But what’s the actual difference between personality quizzes and assessments? And when is one more suitable than the other?
Let’s find out!
What is a personality quiz?
A personality quiz (or profile quiz) is a fun and engaging online test revealing something about each participant’s character, preferences, profile, or personality.
Examples of a personality quiz
- “What’s Your Marketing Superpower?” for a marketing trainer
- “What Type of Leader Are You?” for a leadership coach
- “What’s Your Skincare Type?” for a beauty brand
- “Find Your Fashion Aesthetic” for a retail company
Key characteristics and benefits of a personality quiz
- Entertaining
- Engaging
- Highly shareable
- Can create an emotional connection with your audience
- Appealing to their sense of identity and self-discovery
When you should use a personality quiz
- Boosting your brand awareness through shareable content (for example, on social media)
- Generating leads (especially top of the funnel) by capturing their email addresses in exchange for fun results and insights on their personality type
- Creating a connection with your customers as a B2C brand (like in the lifestyle, entertainment, or e-commerce sector) or positioning your B2B company as more relatable, fun, and approachable than most competitors
- Keeping your social media users engaged while driving traffic to your business website
- Simplifying complex topics into relatable personas, especially in traditionally boring industries
Create your personality quiz for FREE with ScoreApp
What is an assessment?
Assessments are more structured quizzes to evaluate someone’s skills, knowledge, or readiness in a specific area or industry.
Examples of an assessment quiz
- “Are You an SEO Beginner, Intermediate, or Pro?” for an SEO agency
- “What Are Your Biggest Marketing Challenges & Strengths?” for a marketing agency
- “How Ready Is Your Business for a Website?” for a web developer
- “Do You Have the Skills for a Career in Data Science?” as part of the hiring process
Key characteristics and benefits of an assessment quiz
- Authoritative
- High perceived value
- Objective
- Educational
- Appealing to your audience’s sense of competition or self-evaluation
When you should use an assessment quiz
- Generating leads (especially middle and bottom of the funnel, with high buying intent) by capturing your audience’s email addresses in exchange for useful results, like a scorecard or customized report
- Positioning your company as a trusted authority by educating your potential customers and diagnosing a problem or need, especially for B2B brands (like consultants and service providers) and in the education space
- Evaluating your employees’ skills or knowledge for hiring, training, and development purposes
- Pre-qualifying your prospects, or helping them self-evaluate how ready they are to invest in your products or services
- Tailoring your clients’ onboarding around their unique situation
Create your assessment quiz for FREE with ScoreApp
Combining assessments and personality quizzes for the best results
As teased before, you can play with these formats and make them your own. In some cases, this might mean creating an online test that feels like both an assessment and a personality quiz.
For example:
- A personality quiz subtly evaluating your participants’ readiness or skills while remaining fun and engaging, appealing to their sense of identity (like a “What’s Your Entrepreneur Profile?” quiz that includes a couple of questions along the lines of “Have you invested in a business coach before?” or “What’s your company’s turnover?”)
- An assessment that also reveals something about each participant’s personality and profile (like a quiz titled “How Effective Is Your Marketing?”, including results pages packed full of objective insights and actionable tips but framed around different profiles, like “Social Media Star” or “Marketing Pro”)
The main difference? How you package your online test and what you lead with (for example, the title alone can make it sound like more of a personality quiz or an assessment).
That way, your audience will still perceive it as a personality quiz even if it includes elements and questions that are more common for assessments, and vice versa.
How to choose the right format: personality quiz or assessment?
If you’ve already spotted your main goal and situation in our breakdown, you’re probably good to go.
Still torn between personality quizzes and assessments? Fret not: here are three things to consider so you can make an informed decision.
Start from your goals
What do you want to achieve with your new quiz?
Start from that, and work your way backward. The chances are, one of the two formats will become a no-brainer!
For example, are you after…
- Brand awareness, engagement, and lead generation for the top of the funnel? Go with a personality quiz
- Qualifying your middle or bottom of the funnel leads and collecting objective data to inform your marketing and sales touchpoints? Consider an assessment quiz
Think about your target audience
Who are you trying to reach with your quiz, specifically? And what would resonate the most with them?
For example, do you target…
- Casual browsers (especially on social media) and B2C customers who wish to be entertained? Create a personality quiz
- B2B customers trying to get to the bottom of their problem, who need an authoritative company that can help them solve it? Opt for an assessment quiz
Consider your context
Whether you opt for an assessment or a personality quiz, your online test shouldn’t work as a standalone piece of content. It should fit within a bigger funnel or strategy.
So, where will you promote your quiz? And what’s going to happen after someone completes it?
For example, will your quiz be part of…
- A social media campaign to reach more people so you can grab their attention, capture their contact details, and nurture them with tailored emails (without relying on an algorithmic platform you don’t own)? Consider a personality quiz
- Your B2B website, so you can turn more of that traffic into pre-qualified leads and send them a personalized message (offering them to get on a call to discuss their results)? Choose an assessment quiz
Create your personality quiz or assessment with ScoreApp
Both types of tests help you reach more people, capture their contact details, and collect a tonne of data (which you can then use to tailor the rest of your marketing or interactions). Personality quizzes and assessments simply tend to be better suited for certain industries, audiences, or goals.
Now that you’re clear on what they are, create the right type of test for them (or one that combines elements from both!).
ScoreApp offers you customizable templates and a user-friendly quiz builder to launch a personality quiz or assessment within minutes. Thanks to our integrations, you’ll also get to connect it with your CRM, email marketing platform, and other tools, creating an automated system that works like a well oiled machine.
So, let’s get started: build your personality quiz or assessment with ScoreApp today and for FREE.
