11 Features You NEED in a Free Personality Quiz Builder

Planning an online test that reveals something about your audience’s character or preferences? Then, you need the right personality quiz builder. 

The good news is that it doesn’t have to cost you loads of money. In fact, you can find a free option with everything you’re after.

The bad news? You could also fall into choice overload or create an entire quiz on a platform that doesn’t work for you.

So, to avoid this, we’ll go through exactly what to look for in a free personality quiz builder.

1. Ease of use

Let’s be realistic: if you struggle with the features or interface of a personality quiz builder, you’re either going to waste a ton of time or… give up. Instead, a user-friendly option will speed up and simplify the whole process.

• No coding – Choose a free platform that doesn’t require technical skills to build or customize your quiz
• Drag-and-drop features – The most user-friendly builders include this type of interface to put together your landing page, quiz questions, and results

With ScoreApp, you can build a full quiz funnel without coding. Start from scratch with our simple drag-and-drop builder, or customize a pre-made template. Easy!

2. Customization options

Your online test should match your branding and vision. Just because you’re starting with a free personality quiz builder, it doesn’t mean you have to compromise!

• Branding flexibility – The best tools allow you to use your logo, colors, and fonts as well as upload relevant visuals (for example, on your quiz landing page)
• Lots of formats – From different question types to various landing page designs: your personality quiz should be easy to customize so you can plan the right journey for your target customers

ScoreApp gives you plenty of fully customizable templates and 9 question formats to choose from, such as yes/no, sliders, images, and much more.

3. Result personalization

For your audience, it all builds up to THIS: discovering their personality type or something about themselves. So, it’s your results page’s job to deliver on that promise.

• Dynamic results – Your free personality quiz builder should go beyond a standalone percentage or a “your profile is X” pop-up. Ideally, you’ll build visually appealing pages packed full of valuable insights and tailored to each participant’s situation
• Call-to-action options – Someone’s taken your quiz. What now? Since you already have their attention, your results page is prime real estate to keep them engaged. For example, you could include a relevant video for them to watch, ask them to share their results with their friends, or even promote the best next step for them, like buying a digital product or scheduling a free call to discuss their answers

ScoreApp offers you dynamic and fully customizable results pages, perfect to make a lasting impression and include the most strategic call to action for each participant.

4. Lead capture capabilities

Unfortunately, with many free personality quiz builders, you can only create one that disappears as soon as someone closes their pop-up results. What a waste!

Instead, you should use your quiz as a lead magnet, capturing your audience’s details so you can email them their results and stay in touch.

• Lead capture forms – Ideally, your builder will include different options (like landing pages, embed codes, and pop-up sign-up forms) that you can customize to match your needs
• Incentives – To compel more people to share their contact details, lead with how this will benefit them. For example, you could include an incentive like a discount code, especially if you need to ask a lot of questions. Or with the right quiz builder, just tell them they’ll receive their personalized report via email (much more appealing and valuable than a disappearing result page!)

With ScoreApp, this couldn’t be easier. Choose among different types of lead capture options, collect the data you need, and map it so that it goes straight into your CRM or email marketing platform (more on that soon). And when you ask for someone’s contact details before they start the quiz? You’ll get to reach and re-engage them even if they drop out.

5. Integration with other tools

The best free personality quiz builders don’t act as a standalone tool: they connect with external ones so you can build a full funnel. That way, you’ll get to use your audience’s quiz answers to personalize the rest of your marketing, boosting your sales by 20%. 

• CRMs – Automatically add each new lead as a contact, and include the most important data to inform future touchpoints
• Marketing tools – Connect your quiz with prospecting and email marketing tools to trigger the most relevant sequence for each segment, nurturing them until they’re ready to buy

ScoreApp offers direct integrations with the most popular CRMs and email marketing platforms as well as THOUSAND more tools through Zapier.

6. Analytics and insights

How is your audience engaging with your quiz? Check your analytics to fully understand their preferences and behaviors, and optimize your funnel accordingly.

• Performance metrics – The right free personality quiz builder will show you insights like completion rate, number of participants, average score, and the most popular answer for each question
• Audience insights – As well as knowing who is taking your quiz, you’ll want to access their answers and scores, using them to tailor your touchpoints and inform the rest of your marketing

Luckily, ScoreApp gives you robust analytics that are a breeze to monitor!

7. Mobile responsiveness

Over half of all internet traffic comes from mobile devices. So, the chances are… more than 1 in 2 of your participants will take your quiz on their phones. If it doesn’t look good or work just as smoothly on different devices? You’re going to frustrate or even LOSE your audience. 

• Responsive design – Static quizzes don’t work well on phones. Instead, a good builder will offer you a dynamic quiz that adapts itself to the size of any screen
• Clickable – Are your buttons and quiz answers easy to select with a thumb?

ScoreApp ensures all quizzes are fully optimized for mobile devices, providing a seamless experience for users on any screen size. You can always check how it’s going to look before launching it, too.

8. Sharing and embedding options

To get the most out of your lead magnet, you must reach as many people as possible. So, your free personality quiz builder should facilitate this.

• Embed codes and various options – As well as having a scroll-stopping landing page, you should be able to feature and embed your quiz in different ways, like through pop-ups 
• Social-sharing features – When someone completes your quiz, use social share buttons and relevant calls to action, prompting them to share it with their peers

From embed codes to different types of sign-up forms and social-sharing options, ScoreApp gives you all the tools to MAXIMIZE the reach of your quiz.

9. Scalability and paid features

In some cases, a free personality quiz builder might be all you need. Realistically, though, you could do with additional capabilities in the future.

So, just like there’s no point in spending money on irrelevant features, you also shouldn’t commit to a platform that can’t grow with you.

• Satisfactory free plan – Rather than a short trial, look for a personality quiz builder offering an actual free plan with all the features you need right now (this will make it easier to familiarize yourself with the platform and build your first funnel without limitations!)
• Relevant paid plans – What will you get with this platform’s paid plans? This could be advanced analytics, more quiz completions per month, or additional customization options. Ideally, you should pick a free personality quiz builder with various paid plans that might work better for you at different stages of your business growth

ScoreApp has an actual free plan to build a full quiz funnel. If and when you need more features, you can choose among tiers ranging from as little as $32 per month to custom enterprise options.

10. Compliance with data privacy laws

Your audience will share their contact details and data with you. So, don’t break their trust (for example, by using a dodgy personality quiz builder that doesn’t respect their privacy).

• Compliance – Look for a platform complying with major privacy regulations (like GDPR or CCPA) so that you can handle your participants’ data safely 
• Transparency – The right quiz platforms tell you all about how they collect and store data

At ScoreApp, we always communicate all this clearly, and of course, your quiz will be GDPR-compliant, too. Extra peace of mind for you and your audience!

11. User support and community

While you should pick a user-friendly personality quiz builder, everyone needs a helping hand or some direction every once in a while, especially when you’re ready for more advanced features.

• Resources – The right platform will offer you tutorials, FAQs, online resources, or community support to learn at your own pace or find the answer you need to get unstuck
• Support – If you ever need more help or an answer that’s based on your unique situation? You should have access to an online chat or other types of customer support, too

ScoreApp gives you a user-friendly learning center with all kinds of resources, and you can always reach out to one of our team members. We’ve got you!

Get started today with ScoreApp’s FREE personality quiz builder

If you value all those features and benefits, guess what? ScoreApp offers you all of them (and some more).

You really don’t have to commit to an expensive paid plan or waste time with complicated interfaces.

Create your full personality quiz funnel today with ScoreApp’s FREE plan.