30 Personality Quiz Question Ideas to Understand Your Audience

Personality quizzes aren’t just for engagement! They’re valuable tools to learn more about your target audience. You can also use their answers to tailor your marketing and touchpoints around each lead’s situation, which will improve their experience and help you sell more.

But for that to happen, you first need one thing: strategic personality quiz questions that’ll give you the answers and data you’re after.

So, we put together plenty of ideas and tips to help you plan yours.

Benefits of using personality quizzes as a market research tool

By profile or personality quiz, we mean an online test that reveals something about each participant’s character or preferences.

For example, a beauty brand could launch a “What’s Your Skincare Type?” quiz, whereas a business coach could lead with “Discover Your Entrepreneur Profile”. 

A personality quiz helps you grow your business in different ways, but it’s particularly ideal for market research because… you literally get to ask questions to your target customers, packaged as an engaging experience that gives them something useful too (their valuable results and an answer tapping into their sense of identity). So, you both win!

And when you build a full quiz funnel around it? You can use those insights straightaway:

• Create a personality quiz lead magnet that captures your audience’s details, turning social media followers, website browsers, and lurkers into leads you can contact directly 
• Ask them strategic personality quiz questions (we’ll share 30 ideas soon!)
• Segment your participants automatically, dividing them into groups depending on their answers and personality type
• Use relevant integrations and automations to add them to your CRM and email marketing platform
• Trigger automated follow-ups and nurturing sequences, tailoring them around each segment
• When the time is right, offer the most relevant call to action to each of them (like recommending the best product or inviting them on a call with a personalized message)
• Watch your sales go up!

Build a full personality quiz funnel for FREE with ScoreApp

6 types of personality quiz questions and answers 

There is no one-size-fits-all solution. The right personality quiz questions will depend on what you need to uncover. So, start by:

• Identifying your main goal – What are you hoping to achieve with your personality quiz? For example, identifying what your audience is struggling with so you can plan a new product for them, or pre-qualifying them automatically to only get on calls with right-fit prospects
• Working your way backward – To achieve that goal, what do you need to know about your audience? For example, if you’re trying to understand their problem, you’ll need to get clear on exactly what it is, how they’d describe it in their words, what they’ve already tried to do to solve it, and how motivated they are to take action

To get your creative juices flowing, we prepared different personality quiz questions and answers for 6 common goals and types of information.

1. Demographic information questions 

Who’s engaging with your brand so far? And who’s that specific lead?

With these questions, you’ll uncover objective characteristics about your audience, such as location, age, job role, and so on. 

If you target different segments (like solopreneurs and small businesses with a team), you can also use demographic questions to divide your participants into groups and market to them accordingly. 

Personality quiz question examples

• What’s your current role in your business? – Answers: Founder/CEO, Marketing Manager, Operations Officer, Other
• How long have you been working in your industry? – Answers: Less than 1 year, 1-3 years, 4-6 years, +6 years
• How old are you? – Answers: 18-24, 25-34, 35-44, 45-54, +55
• How big is your company? – Answers: Just me, 1-2 employees, Team of 10, +10 employees
• Are you based in the US? – Answers: Yes, No

2. Questions to uncover behavioral insights 

What actions do your target customers take, especially when engaging with your industry or types of products and services? What are they currently doing, and what have they already tried (for example, to solve their problem)? 

Knowing this makes it easier to tailor your marketing and recommend the best option for each lead.

Personality quiz question examples

• You’re faced with a problem: what do you normally do? – Answers: Brainstorm, Ask for advice, Look for a solution online, Keep testing until I find the right solution
• How do you normally learn new skills? – Answers: Online courses, Books and articles, Webinars or events, Investing in an expert, Trial and error
• How do you typically make decisions? – Answers: I analyze all the data, I consult others, I follow trends, I trust my instincts and gut feelings 
• After finding out about a new product, how long does it take you to buy it? – Answers: I’m an impulse buyer, A few days, A few weeks, Over a month, Other

3. Questions to discover your customers’ preferences 

What does your target audience value and care about the most?

Once you know this, you can market to them accordingly, tweak your offering or customer journey, or even create new products and services for them.

Personality quiz question examples

• How do you typically find new products or services? – Answers: Social media ads, Google search, Influencers or bloggers, Word of mouth
• What do you value the most in a service provider? – Answers: Speed, Personalization, Price, Expertise, Other
• When choosing a new product, what’s your top priority? – Answers: Quality, Affordability, Ease of use, Brand reputation, Other
• How much does [a specific value or feature] mean to you? – A sliding scale (1-10)
• When growing your business, do you prefer using DIY solutions or hiring experts? – Answers: I love DIYing and learning as I go, I prefer hiring an expert to do it for me, I prefer hiring an expert who can teach me how to do it and support me, I like a mix

4. Questions to find out about pain points and needs

Your products or services should solve a problem for your audience. However, lots of businesses aren’t actually clear on what this problem is and how it’s manifesting itself in their target customers’ lives. The right personality quiz questions can fix that!

And if you offer various products or services? Use these questions to recommend the right option for each participant based on their main problem or goal. 

Personality quiz question examples

• What’s your biggest challenge when it comes to [your industry]? – Answers: Knowing what to prioritize, Staying updated with trends, Managing my time, Getting measurable results, Other
• If you had a magic wand for [your industry or relevant area], what problem would you get rid of first? – Open text 
• What frustrates you the most about [specific problem]? – Open text, or multiple choice (answers: The time I’m wasting, How much it’s costing me, The ripple effect it has on the rest of my business)
• What do you think is stopping you from becoming the best version of yourself? – Answers: Lack of motivation, Lack of time, Lack of direction, Lack of accountability, Other 
• If you tried to solve this issue before, what did you attempt, and why did it not work? – Open-ended 

5. Questions about their goals 

As well as getting rid of a pesky problem, your customers choose your products or services to achieve a specific objective. So, by asking the right personality quiz questions, you can uncover what motivates them. Then, lead with that in your marketing or sales calls.

Personality quiz question examples

• If you could achieve one goal this year, what would it be? – Open text, or multiple choice (answers: Increase revenue, Improve efficiency, Grow my team, Launch a new product)
• What does success look like for you in [relevant area]? – Open text
• What motivated you to start your own business? – Open text
• How soon do you wish to achieve this? – Options: ASAP, Over the next 3 months, Over the next 6 months, Before the end of the year, I’m just not motivated enough to take action
• Why are you considering new speaking opportunities? – Answers: To raise my profile, To get myself in front of a new audience, To add a new stream of income

6. Questions to pre-qualify them 

Are you using your personality quiz to figure out whether or not someone would be a good fit for your products or services (for example, to measure how ready they are to work with you, or to identify the SaaS plan that’d suit them better)?

When you ask them the right pre-qualifying personality quiz questions, you won’t have to waste time and energy on a 1:1 basis or with endless back and forths!

Personality quiz question examples

• Have you already got [what they need to have in place before working with you]? – Answers: Yes, I’m working on it right now, No
• Have you worked with a coach/consultant before? – Answers: Yes and it was a great experience, Yes but it didn’t go well, No 
• How much time can you set aside to work on [specific area or task] every week? – Answers: A full day, 3 hours, 1 hour, I’m not sure I can make time for it 
• How motivated are you to change that situation? – Sliding scale (1-10)
• I offer complimentary consultations but only to solopreneurs who are open to looking at their marketing from a different perspective. Is this you? – Answers: That’s totally me, No because I’d rather stick to what feels familiar

Start getting to know your audience with a ScoreApp personality quiz 

Now that you know exactly how to plan strategic personality quiz questions and answers, it’s time to bring everything together. 

With ScoreApp, you can create an engaging quiz and build an automated funnel around it, using your new insights to tailor your customer experience, marketing, and sales calls (and boost your sales!).

Launch your personality quiz with ScoreApp today and for FREE.