11 Dynamic Automated Email Marketing Campaign Ideas

Okay, so you know that you need some good automated email marketing campaigns to engage and nurture your leads, but you’re not sure how to get started. We can’t always call on our best ideas on command, even after the third or fourth cup of coffee. 

But don’t worry, we’ve got you. ScoreApp is here to give you 11 ideas for dynamic, automated email marketing campaigns. More than that, we’re going to show you how any campaign can be made even better with ScoreApp. It’s the least we can do. 

In case you’re wondering what we’re talking about, let’s get the obvious question out of the way first. 

What are automated email marketing campaigns?

Dynamic automated email marketing campaigns use ScoreApp data and lead behavior to inform content. Because of the insights at play, your campaigns can be highly personalized, including relevant content at a time when it’ll have the most impact. 

You can also set up triggers to save time and effort by automating campaigns. We’re talking:

• When a lead signs up for your newsletter
• When a shopping cart has been abandoned 
• When a new or existing customer makes a purchase.

While dynamic campaigns are designed to engage recipients and drive conversions, they’re not to be confused with drip campaigns. Drip campaigns are static, with predetermined content. In contrast, the content of dynamic campaigns changes to better resonate with individual leads and email list segments.

Let’s look closer at the differences.

Automated email marketing campaigns vs drip campaigns 

The fact is, both automated email campaigns and drip campaigns have their place. Both can and should be used as part of a robust and comprehensive email marketing strategy.

Because the content of drip campaigns is set in stone, you’re appealing to a much broader audience at all times. Dynamic campaigns give you the chance to speak to the individual, using lead data from ScoreApp to target specific pain points and goals.

That’s the ‘dynamic’ part explained, but what about the automation? It’s a good question, and the answer is that automation makes it possible. 

Why use automated email marketing campaigns?

Automation makes such a huge difference to email marketing campaigns, it’s hard to believe anyone wouldn’t use it.

For a start, automation lets you:

• Save time and increase efficiency when scaling your communications
• Make sure your interactions with leads are timely and relevant. There’s no waiting until morning for a response or scouring previous messages for further topics. Automation triggers ensure messages are instant, while ScoreApp data brings the personalized content.
• That personalization increases engagement and draws leads down the sales funnel and towards a conversion.

11 examples of dynamic automated email campaigns

Here are 11 ways you can use dynamic automated emails to enhance engagement and boost conversions. 

1. Welcome series

A good welcome series is your chance to make the right kind of first impression. It should be warm, friendly, and filled with valuable content. Hints and tips, how-to guides, and recommendations all come together to warmly welcome new subscribers to your brand and build their trust. Use ScoreApp data to identify pain points and offer solutions, as well as case studies from existing clients. 

We’d recommend triggering a welcome series on sign-up to your email list or an event, or when that all-important first purchase has been made.

2. Abandoned cart emails

Ah, the unfulfilled potential of the abandoned cart. All is not lost, though. People abandon carts for all sorts of reasons, and many can be tempted back with a re-engagement email. Be sure to include plenty of product images to show what they’re missing out on, as well as recommendations for complementary items. 

Another way to harness re-engagement is by offering discounts on the item they’ve left or creating a sense of urgency (Low stock—buy now! Buy before Monday and save!). You’d be surprised how many take you up on it, especially since abandoned cart emails have a clickthrough rate of over 23%.

3. Lead nurturing sequences

Automated email marketing campaigns don’t have to be wrapped up quickly. In fact, they’re your chance to educate and add value over time.

Direct your customers and leads to new products and services that match the goals and pain points they’ve told you about in a ScoreApp quiz or survey. Use testimonials and case studies to show how your solutions have worked for similar businesses. Take as long as you need to nurture the relationship and guide them down the sales funnel.

4. Post-purchase follow-ups

Engagement doesn’t stop at a conversion. In many ways, a successful sale is just the start. 

Use a conversion as a trigger to send emails that thank customers. Use ScoreApp insights for personalization and add extra value with relevant product tips, guides, and cross-selling opportunities.

5. Re-engagement campaigns

Sometimes, customers wander off. They could have had a cashflow issue, been tempted elsewhere, or not had the need for your product or service in a while. Whatever the reason, automated email marketing campaigns are great for re-engagement.

Use exclusive, limited-time offers to win back inactive subscribers. Product updates could also be used to give old customers the nudge they need to come back. 

6. Event-based campaigns 

Integrating ScoreApp with your CRM gives you access to a wealth of lead data. Use it for personalized nurturing and send emails triggered by lead-specific events. Birthdays, anniversaries, and subscription milestones are a good place to start, as well as an excuse to roll out a special offer. 

7. Upsell and cross-sell campaigns

You know what your customers have been buying, so why not be extra helpful? Recommend upgraded or next-step products to receptive existing customers (upselling), and complementary items or services to new buyers (cross-selling). Cross-selling is particularly suited to automation, with products linked to one another in the event of a sale. 

8. Feedback and review campaigns 

A customer has just bought from you or contacted your customer service team. Time to get their thoughts by requesting feedback. 

You can use ScoreApp to create a survey that is quick and easy to complete, but also gives you more information to drive personalization down the line. 

9. Milestone campaigns

We’ve touched on this, but it bears repeating that you should use automated email marketing campaigns to recognize customer loyalty. Marking anniversaries and the number of purchases made will always be appreciated, especially if it comes with a unique discount or offer. 

And you won’t even have to remember or keep track of the details—ScoreApp integration and automation will take care of it for you. 

10. Webinar or event-based campaigns

Any significant interaction can be met with automated email marketing campaigns. Use registrations and sign-ups to trigger sequences that lead up to and follow on from webinars and other events. 

Automate reminders and updates, ask for feedback, link to relevant content, and promote similar upcoming events. 

11. Loyalty and reward campaigns

We all want to feel appreciated. Reward your list with loyalty points, discounts, and first-look access to events or new products.

Segment your email list using data from ScoreApp quizzes, and you can send different rewards to particular groups.

Plan and create an effective automated email campaign with ScoreApp

Automation is the email marketer’s friend. With automation, you can create dynamic automated email marketing campaigns that nurture leads effortlessly. That leads to increased engagement and higher conversions thanks to targeted, personalized messaging. 

Whichever of the 11 automated email marketing campaign ideas you use, and whenever you use them, ScoreApp is here to make it work. 

Data from lead magnets informs personalization, while ScoreApp’s email integration and automation tools let you plan out and send campaigns that have an impact.

Best of all, it’s free to try. Give your dynamic automated campaigns a boost, with ScoreApp.