7 Virtual Event Marketing Strategies To Get More Leads

There’s a whole global audience of people out there just waiting for you to swoop in and give them exactly what they’re looking for. The trick is finding them.

Because while there are billions of people surfing that information superhighway (remember when people genuinely referred to the internet as that?), you can’t just sit back and expect the right people to discover you.

Yes, it’s easier than ever to reach huge amounts of people, but a large number of these won’t be your target audience.

You need to cut through the crowds to find those leads who identify with your brand and are likely to convert into long-term customers or clients.

This is where virtual events come into play.

With all the technology available to us, virtual events have become a cornerstone of modern marketing—and they’re a very scalable way for businesses to connect with fresh audiences, stand out in a crowded digital space, and ultimately attract, engage, and convert attendees.

And we want you to be able to throw those engaging and successful events that lead to, well, leads.

So, here are seven ways to use ScoreApp to take your live event marketing strategy to the next level by finding your people and driving meaningful results for your company.

Why virtual events are a lead generation powerhouse

In-person events are all well and good—they give you a chance to meet people face to face and make a real connection, not to mention that they can be incredibly fun for all involved.

But virtual events provide advantages that on-site events don’t, such as increased accessibility, scalability, and cost-effectiveness.

When you get virtual, you’re able to reach diverse audiences and collect really valuable data that can come in handy for future events and campaigns.

Now, as promised, let’s look at those seven ways to make the most of your next virtual event to maximize lead generation and conversions.

7 virtual event marketing strategies to boost lead generation

If you’re concerned that hosting a virtual event won’t be as fun or as effective as an in-person one, then cast your worries aside!

When you put these seven techniques to work, you’ll be able to throw an online meet-up, webinar, or other virtual event that’s just as exciting and will get you a whole host of new leads and customers at the end of it.

1. Use interactive quizzes to pre-qualify leads

When we talk about quizzes, we’re talking about fun and interactive questions that tell your leads something about themselves, and give them genuinely useful information based on their answers and outcomes.

Pre-event quizzes can help you capture audience interest and gather insights into their preferences early on.

When you use ScoreApp’s templates to create quizzes and scorecards of your own, you can also segment your leads before your event to tailor the experience to your attendees.

2. Create compelling event landing pages

At every step of the registration and lead capture process, you want to make things as clear and as easy as possible for your audience, so make sure you set up a well-designed landing page to drive sign-ups.

This should be the page you send people to when you want them to register for your event, and should include everything they need to know, such as event highlights, speaker details, and an engaging call to action.

ScoreApp has plenty of templates for creating professional landing pages of your own with integrated lead capture forms, so you won’t need to spend hours designing and building a page from scratch.

3. Leverage email marketing for event promotion

One of the most powerful things you can do to promote your virtual events is to personalize the process—including your email campaigns.

This is a great way to make use of the quiz data you gathered earlier on. You can use the details from quiz results, and from the segmented personalities you set up to send out pre-event reminders, exclusive offers, and post-event follow-ups.

It isn’t as complicated as it sounds either, as ScoreApp quickly and easily integrates with other email marketing tools for seamless communication.

4. Incorporate live polling and Q&A sessions

Another proven way to increase engagement before, during, and after virtual events is to run interactive features such as polls and Q&A sessions.

Promoting these features beforehand can encourage participation and sign-ups, as your leads will feel invested right away and start to get excited about your event.

You can even use ScoreApp to integrate your audience insights from these sessions into your CRM for personalized follow-ups.

5. Collaborate with industry influencers

Partnerships with influencers or industry leaders can massively expand your reach and credibility, so see if there are any mutually beneficial ways you can join forces with other brands and experts.

Could you offer exclusive content or joint promotions to attract their audience, for example? Perhaps give your collaborators a unique link to your quiz for them to promote before your event?

You can then track your influencer-driven registrations using ScoreApp to see which relationships are particularly fruitful and could be built upon.

6. Offer exclusive post-event content

Just as people will be more inclined to register and attend when you give them pre-event incentives so will they keep coming back for more when they receive your post-event content and recognize the value you’re providing.

Follow-up resources such as session recordings, relevant eBooks, or personalized recommendations don’t require a ton of work on your part, but can absolutely pay dividends and help you build a loyal following.

It’s not a time-consuming process either, as ScoreApp will automate those post-event emails to deliver relevant content based on attendee behavior.

7. Track and analyze attendee behavior

If you really want to know what worked well and what didn’t in your pre- and post-event marketing campaigns, then you need to use analytics.

It’s the only surefire way to understand audience engagement and optimize future events.

Even if you don’t have a head for numbers and metrics, ScoreApp’s tracking tools provide clear insights into registration rates, session attendance, and content preferences.

You can then use this data to refine your future marketing strategies and improve lead conversion rates going forward. You’ll just keep on getting better and better at marketing your events.

How ScoreApp enhances virtual event marketing

If you’re looking for virtual event success, then look no further than ScoreApp. It’s got everything you need to run effective marketing campaigns—including lead capture tools, email integrations, and data analytics.

Thousands of brands and professionals have already used ScoreApp to enhance their virtual event lead generation.

Like Brian from Clarity Up Consulting, who was able to sell out his webinar in just 27 minutes and generate an extra $7,200 in revenue!

There are dozens of success stories like this from businesses and brands who have taken advantage of the tools and features in ScoreApp to achieve amazing results.

Don’t let your company get left behind in the world of virtual events—find out exactly how ScoreApp can work for you too.

Turn virtual events into lead generation machines with ScoreApp

When you implement these seven strategies to attract and convert leads through virtual events, you’ll have people flocking to your event like never before.

ScoreApp massively simplifies the whole process too, with built-in tools that make it quick and easy to engage your audience and drive meaningful results.

Want to make your next virtual event a sell-out that gets people coming back for more? Try ScoreApp for free today to see how it can transform your marketing and lead generation strategy going forward.