Buyer Psychology Tips To Increase Your Lead Conversion Rate

Do you understand your leads? You’re doing things right if you’re getting leads in the first place, but are they converting? When it comes to getting them to hit that lovely big button marked ‘Buy,’ the main stumbling block is ignoring buyer psychology.

Understanding how your leads think, feel, make decisions, and choose to buy is at the crux of buyer psychology in marketing. Get to grips with it, and you hold the key to converting a greater number of leads into customers and seamlessly moving them down the sales funnel.

If you’ve never come across it before, buyer psychology can seem a little daunting to put into practice. But don’t worry, you’re in the right place and in good hands with ScoreApp.

This blog post will give you all the tools and knowledge you need to increase your lead conversion rate with buyer psychology.

Over the next thousand words or so, we’ll be looking at:

• Why buyer psychology is the missing link in your lead conversion strategy, and how it fits in
• The three proven psychological principles that influence decision-making, and how to get to grips with them
• How you can use ScoreApp to apply these insights and effortlessly convert leads into customers at scale.

Shall we get started? 

Why buyer psychology is the secret to higher conversions

It’s tempting to treat all leads equally—to have a one-size-fits-all approach—and stick with it no matter what. Tempting, but not productive. People buy for emotional reasons. What they think and feel about a brand counts.

That’s why ignoring those individual elements and rolling out the same ‘generic email -> standard follow-up -> early sales pitch’ formula is less effective than taking time to understand the psychology of buying at play.

Instead, a working understanding of how your leads think and feel lets you:

• Build and nurture trust faster, meaning they’ll feel confident saying yes quicker
• Smooth out the buying process, reducing friction and easing the decision-making process
• Speak to specific needs, desires, and goals with tailored and personalized messaging.

That last point is particularly important when it comes to the psychology of sales. It’s also one of the big areas where ScoreApp can help you increase your lead conversion rates. 

How ScoreApp helps

You can’t rely on guesswork to find out what your leads want, and you can’t market to them effectively without knowing what’s important to them. With a ScoreApp quiz, though, you can swap the guessing for actual, actionable insights. 

Make a ScoreApp quiz (in seconds) with tailored questions, and use the answers to segment your email list and pre-qualify leads. Even better, you can use those segments and quiz data to generate personalized follow-up email sequences. You’ll find out what the lead cares about and what they need. When they feel understood and listened to, leads are far more likely to engage and convert. 

And because you’re using ScoreApp, you can automate responses to your segments that deal with their pain points and goals. 

That’s part of the power of buyer psychology, but there’s more to it if you want to dig a little deeper and further improve your conversion rate. 

3 Powerful Buyer Psychology Tips To Boost Conversions

To start getting ahead using buyer psychology in marketing, you only really need to understand three things: 

• The power of personalization – how to speak directly to a lead and form a relationship
• How to sell with urgency – why limited-time offers are your key to sparking action
• Why social proof matters – use your user experiences to sell to new leads

Sure, that’s not all there is to learn, but by getting to grips with these three concepts, you’ll have a strong basis for increasing your lead conversion rate with the psychology of sales. 

Let’s take a closer look at each tip. 

Tip 1: Use the power of personalization

If you receive a generic message and a message that’s addressed to you personally, which one are you opening first? Exactly. That’s the power of personalization in a microcosm—an example of buyer psychology in marketing in action. The low-effort approach gets ignored, while tailored messaging builds trust. 

Personalizing the subject and introduction of your emails is part of it, but to really build a relationship you need to create content that’s tailored too. 

A study by Epsilon shows that 80% of consumers are more likely to buy from brands that put the effort in and offer personalized experiences. ScoreApp makes that process easy, with every lead who completes a quiz getting a customized report based on their answers. Even better, you can use their answers to gain valuable insights and create further relevant content and tailored email sequences.

Instead of sending the same emails and content to every lead, the automated segmentation that follows a ScoreApp quiz lets you address particular pain points directly. 

Tip 2: Create a sense of urgency

The psychology of buying tells us that if you don’t give people a reason to act—a little push—then there’s every chance they’ll put off making a decision. 

This is why you need to come up with a few limited-time offers—creating a sense of scarcity that triggers action. Case in point, urgency has been shown to increase conversions by up to 332%.

One of the ways you can create a sense of urgency and scarcity in your sales funnel is with your ScoreApp quiz. Once people have completed your quiz and you’ve emailed them their results, you have an opportunity to bring them a little closer to converting. Attach a limited-time offer to the CTA, such as a free coaching call, or demo, if they sign up within a set time frame. 

That way, you’re building on value with personal attention and encouraging engagement in the process. 

Tip 3: Leverage social proof to build trust

People trust people. It doesn’t matter how honest your marketing is, it’s not going to be as trusted as an independent experience told well. It’s why we rely on consumer review sites and scores, and why we still put such stock in word of mouth. If it works for them, it can work for me.

A recent Statista study shows that nearly 90% of respondents trust word-of-mouth recommendations. It’s time to dust off your testimonials and case studies for personalized email nurture sequences. 

You can even bake social proof into your quizzes. Draw out and highlight key statistics when you share a lead magnet, stats that address pain points or goals, and show leads the potential benefits ahead of time. For example, sell the idea of taking a quiz with copy like “89% of business owners who took this quiz discovered their #1 sales blocker.”

Paired with a case study or testimonial, these social proof statistics can be a powerful tool.

How to apply these buyer psychology tips with ScoreApp

When it comes to buyer psychology in marketing, ScoreApp does the heavy lifting for you. There’s no time spent manually trying to figure out what works—just instant engagement and trust building. 

Using ScoreApp you can:

• Make interactive quizzes that are a more interesting hook than passive lead magnets, to get leads invested and engaged from the off. 
• Build trust quicker with personalized insights. Trusting leads convert more regularly. 
• Ditch generic sales pitches and use relevant, tailored follow-up instead for better results.
• Harness psychological triggers like social proof and urgency/scarcity that are built-in and ready to use. 

So, if you’re ready to increase your lead conversion rate with buyer psychology, try ScoreApp. 

There’s no limited-time offer—it’s always free to try—but ScoreApp will take your conversion rate to the next level. Find out how today.