Qualify Excellent Leads With An Assessment.

Create your assessment in just a few minutes using one of our beautifully designed templates. No coding or tech headaches, just a seamless way to qualify leads and personalize your outreach.

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Not all lead magnets are created equal

With a ScoreApp assessment, you can gain high-quality leads AND deep insights into your audience.

More importantly, assessments deliver highly valuable, personalized and transformational experiences for your audience. Score answers in real time and categorize leads based on their responses.

Why Assessments Are a Game-Changer for Lead Generation

ScoreApp makes it easy to score and categorize your audience, providing them with clear insights into where they can improve—while helping you identify and segment the leads that are the best fit for your products or services.

Personalised Feedback, at Scale

Everyone loves receiving tailored feedback. By offering an assessment, quiz, or self-evaluation, you give your audience exactly what they want: relevant, personalized insights.

Quickly identify your best leads

Gain clarity right from the start. ScoreApp allows you to score and categorize leads based on their responses, so you can instantly recognize which prospects are ready for the next step. Create assessments that are as fun for your audience to take as they are valuable for you to analyze.

Segment data like a pro

Use ScoreApp’s smart segmentation to slice and categorize your leads. Automatically group prospects based on their answers, and tailor your follow-up messaging (including your emails) to help them with their specific problems.

Beautiful, powerful, and fun: pick the perfect Assessment Template

Easy to create and even easier for your audience to complete—choose from a range of templates. Select a template that suits your brand and target audience. Each comes with visuals and copy suggestions to jump-start your process, so you can spend less time building your assessment and more time collecting leads.

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Job Satisfaction Analysis

Evaluate your job satisfaction by analyzing morale, engagement, and areas for improvement.

Leadership Skills Evaluator

Assesses leadership skills and provides feedback to help you grow and inspire others.

Revenue Maximiser Review

Analyzes your financial landscape, providing insights to optimize revenue and grow your business.

Skilled Negotiator Scorecard

Evaluates negotiation skills, offering insights to boost sales performance and deal-making.

Relationship Scorecard

Evaluates relationships, offering insights on strengths, improvement, and healthier connections.

1-2-1 Strategy Session

Invites individuals to book a 1-2-1 consultation for tailored strategies and actionable insights.

“I'd like to say we use it for marketing, but we actually don't.”

Using ScoreApp we are able to understand the people that we're working with

See how Laura did it

We run (part of) our business on ScoreApp

We use it to determine people's mental health and workplace well-being in organisations, and we give them self care reports back based on the information they provide us. In each business and we're able to give them something back in the shape of the PDF every single time they complete the quiz

HR Assessments

PDF Builder

Customer Engagement

Understanding our clients

We use it to determine people's mental health and workplace well-being in organisations, and we give them self care reports back based on the information they provide us.

Every client gets their own report

We're giving something back to each individual that spent their time completing the questionnaire

Using ScoreApp has dramatically helped us generate diagnostics in our workplace wellbeing business

Laura Capell-Abra / Founder, Stress Matters

How to Easily Build Your Assessment Funnel

Create Your Landing Page

People love learning more about themselves—especially when the process is simple and engaging. An assessment lets you offer just that. Easily create a landing page that highlights the value of your assessment. Your audience will really want to know their score!

Ask the Right Questions to Gain Valuable Insights

Ask a range of questions designed to help you understand your leads’ challenges and goals. By scoring responses, ScoreApp helps you tailor follow-up actions with precision. You can also identify the right-fit clients based on their responses.

Effortlessly Segment Your Leads Based on Their Answers

You can automatically tailor your follow-up communication with each lead based on their responses. Whether it’s to relevant product pages or a personalized email sequence, it’s easy to guide leads to the next step.

Wrap It Up with a Custom Results Page

Your assessment finishes with a results page tailored to your leads’ responses. It delivers immediate value through personalized insights or recommendations, keeping the right leads engaged and guiding them to the next step in their journey.

Sync with Your CRM and Start Engaging Leads

Once your assessment is active, connect it to your CRM/email marketing software in minutes and start promoting it. A good lead funnel is one your audience knows about!

Optimize Your Assessment

Once your assessment funnel is up and running, you’ll want to promote it. ScoreApp’s library of tools, resources, and webinars help refine your lead-gen strategy. We’ve got social media promotion templates, follow up email swipe files, Canva designs and more.

Why ScoreApp Is the Right Choice for You

Effortless, Non-Invasive Lead Generation.

Attract qualified leads and make sales with ease, without the hard sell. ScoreApp helps you build genuine trust and familiarity with what you offer.

Actionable Insights for Smarter Decisions.

Get clear, actionable insights into your leads’ needs and motivations— making sales calls so much easier and more personalised.

Low Commitment, High Value.

Perfect for prospects who are curious about what you offer, and want to explore that without pressure.

Streamlined Segmentation.

Let ScoreApp automatically categorize your leads based on their responses, so you can focus on quality over quantity.

Personalized Follow-ups That Feel Genuine.

Follow up with targeted content that speaks directly to your leads, building genuine rapport that also drives conversions.

Customize your Quiz to match your brand’s look and feel.

Easily add logos, colors, and branding style across your lead-generation funnel.

“I identified specific client needs and streamlined consultations”

All the while saving nearly 1000 hours of fact-finding time over the years

Robin Waite

Business Coach

“I wanted to find out more information about my customer”

Whilst simultaneously growing my list, I did it with ScoreApp

Elizabeth Stiles

Fashion Brand Consultant

“I've reached over 1200 people with my assessment”

I'm really blown away by how easy it was and the results that it's given me.

Joanna Kleinman

Psychotherapist

Built by Marketing Experts

Meet ScoreApp: Data-Driven, Expertly Crafted Lead Funnels

In a nutshell, we help transform your audience into converting leads. Want to learn more about us?

Get to know ScoreApp →

Partner with best-in-class experts

Whether you need copywriters or ad specialists, ScoreApp’s Partner Directory connects you with professionals who know how to take your lead-generation funnel to the next level.

Browse ScoreApp’s Partner Directory →

Frequently asked questions

: An assessment scorecard helps your audience understand how well they are currently performing and what they can do to improve. It’s a unique lead magnet that gives your leads personalised results while providing you with powerful data to better understand their needs.
: The kind of data you can collect depends on the questions you ask. Many of our clients gain insights into the challenges their leads are facing, their goals, their budget, or even the solutions they’ve tried before. This information is invaluable for tailoring your sales and marketing messaging.
: Assessments work across a wide range of industries. They’re particularly popular in fitness, finance, marketing, education, coaching, and health. Essentially, any industry where understanding customer challenges and offering tailored solutions can drive better engagement and results.
: Start by identifying a key problem your audience wants to solve or an area they want to improve. Then, craft a series of thoughtful questions that help pinpoint their current situation. Use engaging language and keep the questions simple yet insightful. You can use ScoreApp to do this in just minutes!
: Absolutely! While assessments are great for generating leads, they’re also effective for prequalifying prospects, segmenting your audience, gathering feedback, and even upselling products or services.

They can also help build stronger relationships by showing your audience that you understand their unique needs.
: Unlike traditional lead magnets like eBooks or checklists, assessments offer interactive and personalised value.

They engage your audience by providing instant, tailored results based on their input. At the same time, they help you gather detailed insights, making it easier to qualify and nurture leads effectively.
: You can use AI or one of our many templates to set up an assessment in less than 30 minutes. Alternatively, you can build an assessment yourself from scratch with our drag-and-drop landing pages and easy-to-use builder. Either way, it’s a simple, painless process!

Create your assessment and generate high-quality leads right from the start.