Cofounder
19 Feb, 2025
When you’re growing a new business, get ready for one thing to keep you awake at night— attracting the right...
15 Jan, 2025
There are personalised email campaigns, and then there are dynamic personalised email campaigns. Confused by the difference? Let us explain…...
2 Jan, 2025
B2B sales cycles are longer and more challenging than B2C, but there are things you can do to speed up...
26 Dec, 2024
Most B2B companies seem to rely on the same tactics. They try to attract customers with a generic PDF lead...
17 Dec, 2024
Your sales funnel is simply the entire journey your target customers go through to eventually buy from you, from becoming...
5 Dec, 2024
Finding investors for your business can feel a little bit like trying to find the perfect romantic partner – only...
3 Dec, 2024
Technology is continuously evolving – which means there are always new opportunities to fine-tune your sales and marketing efforts. One...
28 Nov, 2024
As a B2B service provider, the dream is to be fully booked up in advance, right? Where you’re not worrying...
25 Nov, 2024
New services, products, events, books… To launch something confidently (knowing it will sell), you need a waitlist strategy. Otherwise, you’d...
