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Martin Huntbach

Martin Huntbach

Chief Marketing Officer

Posts by Martin Huntbach:

The Ultimate Guide to Conducting SaaS Market Research

The Ultimate Guide to Conducting SaaS Market Research 

4 Dec, 2024

Effective SaaS market research isn’t quite as straightforward as it sounds.  You can’t do a taste testing platter, or hand...

The Ultimate Guide To Using Webinars For Lead Generation

The Ultimate Guide To Using Webinars For Lead Generation

2 Dec, 2024

Webinars are incredibly powerful lead generation tools. Why? Because they offer the opportunity to showcase your expertise and engage with...

Busting Common Myths About Lead Generation Webinars

Busting Common Myths About Lead Generation Webinars

22 Nov, 2024

Webinars are incredibly powerful lead generation tools. But as effective as they are at transforming prospects into paying customers, there...

9 Reasons Your Automated Lead Generation Process Isn’t Working

9 Reasons Your Automated Lead Generation Process Isn’t Working

20 Nov, 2024

Automated lead generation is a great way to find better leads faster, but only if it’s used right. It can...

What Is a Webinar Funnel and How Do I Set One Up

What Is a Webinar Funnel and How Do I Set One Up?

18 Nov, 2024

Creating a webinar funnel will empower you to attract quality leads and provide an experience that engages them at every...

11 Key Market Research Metrics B2B Companies Should Track

11 Key Market Research Metrics B2B Companies Should Track 

14 Nov, 2024

You want to know that people are going to buy your B2B product or service. Ideally, before you plough any...

Using Waitlists for B2B: Everything You Need to Know

Using Waitlists for B2B: Everything You Need to Know

11 Nov, 2024

A waitlist makes all the difference between “blending in and accepting feast and famine” and “standing out as a premium...

Charge More for Your Services With a Waitlist Strategy

Charge More for Your Services With a Waitlist Strategy

6 Nov, 2024

What if there was a strategy to raise your prices confidently, knowing for a fact people will happily pay them?...

Using Black Friday Waitlists To Boost E-Commerce Sales

Using Black Friday Waitlists To Boost E-Commerce Sales

31 Oct, 2024

Most e-commerce brands drop some kind of deal on Black Friday, but not many do it well.  After all, on...