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Martin Huntbach

Martin Huntbach

Chief Marketing Officer

Posts by Martin Huntbach:

How much does it cost to build an audience for your business?

How much does it cost to build an audience for your business?

13 Dec, 2024

Building an audience is the most important thing to get right when you’re setting the foundation for long-term business growth....

Top Lead Generation Strategies for 2025: What You Need to Know

Top Lead Generation Strategies for 2025: What You Need to Know

10 Dec, 2024

As the new year approaches, it’s time to start focusing on your business goals for 2025. One priority that will...

The Ultimate Guide to Conducting SaaS Market Research

The Ultimate Guide to Conducting SaaS Market Research 

4 Dec, 2024

Effective SaaS market research isn’t quite as straightforward as it sounds.  You can’t do a taste testing platter, or hand...

The Ultimate Guide To Using Webinars For Lead Generation

The Ultimate Guide To Using Webinars For Lead Generation

2 Dec, 2024

Webinars are incredibly powerful lead generation tools. Why? Because they offer the opportunity to showcase your expertise and engage with...

Busting Common Myths About Lead Generation Webinars

Busting Common Myths About Lead Generation Webinars

22 Nov, 2024

Webinars are incredibly powerful lead generation tools. But as effective as they are at transforming prospects into paying customers, there...

9 Reasons Your Automated Lead Generation Process Isn’t Working

9 Reasons Your Automated Lead Generation Process Isn’t Working

20 Nov, 2024

Automated lead generation is a great way to find better leads faster, but only if it’s used right. It can...

What Is a Webinar Funnel and How Do I Set One Up

What Is a Webinar Funnel and How Do I Set One Up?

18 Nov, 2024

Creating a webinar funnel will empower you to attract quality leads and provide an experience that engages them at every...

11 Key Market Research Metrics B2B Companies Should Track

11 Key Market Research Metrics B2B Companies Should Track 

14 Nov, 2024

You want to know that people are going to buy your B2B product or service. Ideally, before you plough any...

Using Waitlists for B2B: Everything You Need to Know

Using Waitlists for B2B: Everything You Need to Know

11 Nov, 2024

A waitlist makes all the difference between “blending in and accepting feast and famine” and “standing out as a premium...