Webinar marketing can be challenging. It can be complicated, time-consuming, and easy to miss opportunities.
With so many plates to juggle and only so many hours to dedicate to webinar promotion, getting a real return for your efforts can feel impossible. But with marketing automation, it doesn’t have to.
Automating your webinar sign-up process alone will streamline your efforts while boosting your conversion rates – and that’s just the tip of the business-boosting iceberg.
In this guide, we’re going to explain how you can use ScoreApp to create a seamless automated system for your webinar marketing efforts.
Why you should automate your webinar sign-ups
91% of top marketers state that automation gives them the tools to achieve their objectives. Here’s why:
- By automating your webinar sign-up process, you’ll have more time for strategic tasks and activities.
- You can set up automated follow-up messaging to the right prospects at the right time and increase your webinar attendance rates.
How to automate your webinar sign-ups using ScoreApp
Now you know why automating key parts of your webinar marketing process is essential, let’s look at how you can use ScoreApp to make it happen.
Set up a webinar landing page
A compelling webinar landing page will grab your audience’s attention and inspire them to engage with what you have to offer.
By using a landing page builder tool, you can engage your target audience through striking visuals and compelling copy that will encourage them to register.
To drive the right prospects to your webinar landing page, you can use ScoreApp to create an interactive quiz.
This will provide a personalised experience that builds trust while capturing valuable insights to help you understand your leads on a deeper level. This information will give you the data to solve your prospects’ problems head on.
Ask the right pre-qualifying questions
By asking your prospects the right pre-qualifying questions, you can find out whether they’re likely to find your webinar content valuable. If so, you’ll know it’s worth interacting with them.
Here are some pre-qualifying question examples for your inspiration:
- How familiar are you with ‘X’ subject/topic?
- How did you hear about our business and this webinar?
- What is your main roadblock when it comes to ‘X’?
- What topic are you most keen to learn about?
ScoreApp’s customisable registration template will gain your prospects’ interest and guide them to your quiz questions.
Using the platform’s automation features, you can automate the registration process by signing up any participant who answers your pre-qualifying questions ‘correctly’.
Not only will this streamline your marketing efforts, but it will offer a level of personalisation that will increase conversions while boosting your webinar attendance rates.
Automate webinar reminders and follow-ups by integrating your email marketing tool with ScoreApp
Marketing automation increases revenue by around 34%. By streamlining elements of your email marketing efforts with automation, you can attract droves of quality leads to your business webinar. Here’s how.
Set up automated webinar email reminders
The average attendance rate for a business webinar is between 20% and 40%. That’s pretty low to say the least. But there’s a way to combat the issue.
By sending out automated reminder emails that create a sense of urgency, you’ll boost your webinar attendance rates. This level of tension will inspire people to tune in without having to send time-consuming emails to everyone who has registered.
Here are some reminder email messaging concepts you can use to create urgency:
- “Last chance.”
- “Last call.”
- “Starting soon.”
- “Your countdown starts now.”
- “Don’t miss out. Your competitors won’t.”
ScoreApp integrates with a wealth of email marketing tools, including Mailchimp and Active Campaign, empowering users to send out timely reminder emails to their registrants automatically.
Segment your leads for targeted email follow-ups
Segmenting your audience into groups according to their demographics, interests, or behaviours will allow you to engage with your prospects on a personal level.
ScoreApp’s automated lead segmentation capabilities let you categorise your registrants and send highly personalised emails based on the information they’ve shared with you.
Taking this effective approach to personalised marketing will make your potential attendees feel more valued, boosting your existing as well as your future webinar attendance rates as a result. Bonus.
Post-webinar follow-up engagement with ScoreApp
Many businesses fail to follow up with their attendees after their webinar is done and dusted. But it’s what you do afterwards that dictates your success. With automation, you can streamline the process.
Automate post-webinar follow-ups and replays
When you integrate ScoreApp with your email marketing software, you can automate your post-webinar follow-up content and engage your attendees.
Working in unison with your email marketing software, ScoreApp will send webinar replays and targeted messaging to offer extra value.
Automating your post-webinar engagement communications will keep your attendees interested, build additional trust, and inspire them to take another step down that all-important sales funnel.
Send targeted post-webinar offers
Another savvy automation feature ScoreApp has up its sleeve is its ability to send out targeted discounts, offers, or incentives based on their specific survey feedback, quiz answers, or scorecard results.
Rather than you having to wade through your webinar attendee list manually and trying to decide which incentives will work best, ScoreApp will do the work for you.
This highly streamlined and targeted approach will keep your post-webinar engagement levels high while offering your attendees a level of personal value that will see your conversion rates soar.
ScoreApp is your complete webinar registration toolkit
If you want to market a webinar the right way and earn a real return for your efforts, embracing the power of automation is essential.
From your webinar registration page and pre-engagement activities to post-webinar follow-ups, ScoreApp can help you every step of the way.
Our automated webinar software helps businesses like yours create an efficient, effective, and engaging webinar marketing system that actually converts. Give us a try.
If you want to streamline your webinar marketing process with powerful automation tools that yield results, start your FREE ScoreApp trial today.
