B2B Event Marketing Ideas: 7 Creative Strategies That Work

Are you ready to hear a harsh truth?

Here it comes… Having the best product or offering isn’t always enough!

No matter how amazing your brand is, or how useful, effective, and life-changing your enterprise might be, you still need to find ways to stand out from the crowd and get eyes on it.

You need to get creative.

And while the online space may provide you with a lot of avenues to reach more people than ever before, it’s still incredibly crowded and competitive.

Your competitors are coming up with creative campaigns and vying for the same attention as you.

If you can’t keep up and find creative strategies of your own to capture attention and make waves online, then you’ll quickly get left behind.

Thankfully, this isn’t as difficult as it might first appear—not when you’re armed with bright ideas like the ones we’re about to show you.

Because we’ve got seven fresh event marketing tips for you that will help you reimagine your approach to B2B events by creating fun and interactive campaigns.

We’ll also show you how and why ScoreApp can be a game-changer for your marketing efforts, helping you maximize your ROI and achieve your key goals.

So, are you ready to create something memorable and engaging? To take your next event to a completely new level? To make it a sell-out?

Then just keep reading…

Why creativity is essential for your B2B event marketing strategy

OK, we’ve said you need to get creative with your marketing. But why?

Why can’t you just do what you’ve always done?

Because the competitive nature of B2B events means you need to differentiate and keep offering new and exciting things.

People have so many options these days that only the very best and most creative strategies will lead to you capturing attention, engaging audiences, and putting together memorable experiences.

This doesn’t mean you should forget everything you’ve learned and done before, though. Because it’s a blend of traditional and innovative digital tactics that will make you stand out and have other businesses desperate to be involved with what you’re putting out there.

Innovative ideas to transform your B2B event marketing

Now we’ve seen why it’s so important to keep your campaigns interesting and exciting, let’s take a look at seven B2B event marketing techniques you can put into action right away.

1. Personalized event invitations

Generic invitations are not exciting. They’re bland and often get overlooked, or deleted before they’re read.

You know what is exciting? Dynamic and personalized invitations that make potential attendees feel valued and welcome.

This holds true no matter the medium—whether it be email, video, or direct mail. The personal touch stands out and shows you’ve put in genuine thought and effort.

You don’t have to spend hours manually altering every invite either. ScoreApp can create personalized quiz invitations for you that tie directly into your event’s theme. It’s a quick and easy way to deliver massive results.

2. Build a digital waitlist with interactive scorecards

Do you know what builds intrigue and demand like nothing else? A sense of exclusivity!

When people have to get in line and wait for a chance to attend an event, it just makes them want to be there even more.

Before your next event, try using a ScoreApp scorecard to create a waitlist to pre-qualify your attendees, build anticipation, and provide a jolt of excitement when your leads realize they’ll actually be getting access to the big day.

Make sure you include questions that assess interest levels or preferred session topics—the answers can give you valuable insights into what you should or shouldn’t do for future events.

3. Leverage live polls and Q&A sessions

We’ve already mentioned the word “interactive” and we’re bringing it up again here because it’s important.

If you can get potential leads to interact with you, you’re already a step ahead of your competitors, whose ads and content they merely skim-read or scroll past.

And it can actually be really simple to get people to actively engage with your brand. We’re talking about event marketing tools such as live polls or Q&A sessions, which will get attendees taking action and feeling part of things.

You can use these at any time, depending on your goals. Run them before your event to generate interest and excitement, during the event to make it fun on the day, or after the event to gain feedback and keep your leads involved and the relationships going.

4. Collaborate with influencers and industry leaders

Successful events are generally quite collaborative, so lean into this where you can by teaming up with thought leaders and other relevant brands to amplify your event visibility and credibility.

For example, you could offer exclusive access or content through your collaborators to draw in more attendees and attract people who might not otherwise hear of you or your event.

Make sure you give your partners unique links for any scorecards they share so you can track the progress and results. You’ll then get a good idea of which partnerships are worth pursuing and repeating in the future.

5. Create a post-event resource hub

Your event doesn’t end the second the doors (virtual or in-person) close on the final day—you want to stay in people’s minds and on their radars long afterwards.

This is where a post-event resource hub comes into play, by giving attendees useful follow-up materials such as recorded sessions, eBooks, or quizzes. It’s another great way to keep relationships going strong.

ScoreApp can even automate your follow-up emails with tailored recommendations based on attendee interactions, so there’s no big time commitment or manual effort required on your part.

6. Gamify the event experience

An easy way to make your event fun and memorable is by turning aspects of it into games.

If you can find ways to introduce gamification elements, such as leaderboards, scavenger hunts, or reward systems, you’ll make your event more engaging and people will be more likely to come back to future ones you host.

And, wouldn’t you just know it, ScoreApp can help you create those interactive challenges and quizzes that feed into gamified experiences and make your brand the talk of the town.

7. Use data to craft personalized follow-ups

Over the course of the event (and in the lead-up) you should have been collecting a ton of useful data on your attendees and their interests and preferences—don’t let it all go to waste!

Use those insights (such as scorecard results, session participation information, and survey feedback) to tailor your follow-up communications.

ScoreApp can automatically collect and analyze this attendee data for targeted post-event engagement and to increase ROI and conversions.

How ScoreApp elevates your B2B event marketing

As we’ve seen, ScoreApp can help you through every step of this event marketing checklist.

There are built-in features that align with the strategies we’ve mentioned, such as interactive scorecards, email integration, and data analysis.

Thousands of businesses have already successfully used ScoreApp for their B2B event marketing—take a look at what they’ve been able to achieve here to see how you can do the same for your next big event.

Transform your B2B events with creativity and ScoreApp

No matter your event goals, target audience, and budget, ScoreApp has got you covered.

You can quickly and easily create quizzes and scorecards with our lead magnet templates to draw in leads and keep them engaged, as well as use key data insights to refine your events and automate your post-event emails and communications.

Want to make your next B2B event a sell-out success? Give ScoreApp a try for free today to attract, engage, and convert attendees like never before.