Best B2C Lead Generation Methods (with Example Methods)

With the right methods in place, effective lead generation is essential for all B2C businesses. It helps you connect with your target audience authentically, expand your customer base, and, of course, increase those golden sales.

Think of lead generation as the catalyst to achieving your B2C business goals. As part of this, there are many things at play helping push your marketing efforts forward. They work together to entice high-quality leads to join your database, for you to nurture them along the sales funnel until they become trusted clients.

By gathering the right data and insights from your leads, you can come to truly understand who your audience is – and create knock-out content for them to engage with.

There are a few methods for gathering this information – all of which are highly effective at driving both new leads and conversions. But it’s well worth keeping in mind that lead generation can go wrong for businesses.

No worries, though – by knowing what to avoid, you won’t waste your valuable time and effort.

To give you a head start, in this blog post we’ll be covering proven lead generation methods with examples, the mistakes to steer clear of, and how ScoreApp can guide you in your lead generation journey. Read on for all you need to know…

What makes a B2C lead generation strategy successful?

Every effective B2C lead generation strategy shares three key characteristics:

• Relevance: Targeting the right audience with tailored offers or messages that encourage them to interact and engage.
• Engagement: Catching attention through interactive or visually appealing content that appeals to the target market.
• Value: Offering something meaningful to prospects in exchange for their information, like an unmissable discount or a free eBook.

Incorporating these pillars into your strategy will allow you to create meaningful content that taps into your audience’s needs, preferences, and goals – giving them a reason to explore your offerings further. 

Best B2C lead generation methods

If you need some inspiration on how to create a killer lead generation strategy, you’ve landed in the right place! Here, we share some tried and tested methods that have proven effective in driving leads for B2C businesses.

1. Interactive quizzes and scorecards

• Why it works: Sometimes people need a ‘What’s in it for me?’ reason to give you their information. Quizzes are the perfect way to engage users while gathering valuable data – benefitting both you and your audience. 
• Example: A female-focused wellness brand could share a ‘What’s your fitness type?’ quiz to attract leads interested in personalized workout plans, from yoga routines for women who prefer slower forms of movement to quick-fire HIIT workouts for the busy fitness-lovers. 
• How ScoreApp helps: Easily create interactive quizzes using our custom templates, all ready for you to capture high-quality leads that convert.

2. Social media campaigns

• Why it works: Social platforms such as Instagram and Facebook reach a vast audience and offer high engagement potential. This makes targeted social campaigns the ideal opportunity to catch the eye of your dream customer.
• Example: A clothing brand runs a competition asking followers to tag their friends for a chance to win. This increases reach and lead capture, boosts brand awareness and following, and encourages new customers to explore the brand over time. 
• How ScoreApp helps: Share quizzes on social platforms to drive engagement and traffic, and collect new leads with little effort.

3. Content marketing

• Why it works: Well-curated blog posts, videos, and guides establish authority, showcase your expertise, and attract potential customers as a result.
• Example: A financial planning company shares a free eBook – 10 Steps to Financial Freedom – gated behind a lead capture form, to give visitors an incentive to leave their details. 
• How ScoreApp helps: Create engaging content tied to interactive scorecards, to combine customer experience and value with effective lead generation.

4. Email campaigns

• Why it works: There’s a whole host of reasons to incorporate personalized emails into your strategy – from helping nurture leads and keeping them engaged, to boosting consumer trust and making your brand stand out from the ever-growing competition.
• Example: A natural skincare brand sends an exclusive discount code to its subscribers, who complete a skin type analysis quiz. Not only will they receive a breakdown of a tailored skincare routine (using the brand’s products), but they’ll also bag the lot for a lower price. It’s a win-win! 
• How ScoreApp helps: Integrate captured leads into your email platform for automated, personalized campaigns that feel tailored and relevant to each user.

5. Referral programmes

• Why it works: Sometimes it’s the trusty word of mouth technique that secures the sale. Customers trust recommendations from friends and family – and referral programmes are the perfect building block to creating that domino effect.
• Example: A meal subscription box service offers 20% discounts to existing customers who refer new sign-ups. They also give the new customers the same discount for the first order as a thank you for joining the community. 
• How ScoreApp helps: Use our interactive quizzes to identify satisfied customers and invite them to participate in referral programmes in exchange for tempting offers. 

6. Paid ads with lead magnets

• Why it works: Ads targeted to the right audience can quickly generate interest, but adding a lead magnet into the mix is key for guiding them away from the comfort of their social media scroll to your branded (and exciting!) landing page. 
• Example: A budget travel company runs Facebook ads promoting a ‘Dream Vacation Destination’ quiz, capturing leads for trip offers based on their results. So, if one group was created for people who prefer action-packed trips, the company could send them relevant deals too good to pass on. 
• How ScoreApp helps: Devise engaging lead magnets to pair with targeted paid ads to draw in new high-quality leads, increase engagement, and drive conversions. 

7. In-person events and promotions

• Why it works: Face-to-face interactions are incredibly powerful when it comes to building trust and making memorable experiences for your audiences. In-person events show the ‘face behind your brand’, adding a human element consumers can truly relate to. 
• Example: A local fitness studio offers a free fitness assessment at community events. They promote this with targeted ads on social media to ensure they’re getting the word out to people in the area, and follow up with a nurturing campaign complete with personalized emails to encourage sign-ups to the studio. 
• How ScoreApp helps: Use scorecards on your tablet to collect attendee data and follow up with personalised offers to keep the communication going. 

Common mistakes to avoid in B2C lead generation

Of course, like with most marketing methods, there are times when things go wrong, and you end up wasting valuable time and resources. The same goes with lead generation – even the best methods fail if these common pitfalls aren’t addressed first.

Focusing on quantity over quality

• Why it’s a problem: The marketer generates large volumes of unqualified leads who don’t fit the brand, taking them right back to square one. 
• How to avoid it: Use targeted methods such as ScoreApp quizzes to attract genuinely interested prospects who have the potential to turn into loyal customers. 

Neglecting follow-ups

• Why it’s a problem: Having an initial interaction is great, but leads can quickly lose interest without timely communication and follow-ups from the brand. 
• How to avoid it: Keep your brand at the forefront of your audience’s mind by automating your follow-ups using ScoreApp’s integrations.

Using generic messaging

• Why it’s a problem: Impersonal, ‘robotic’ messages don’t resonate with leads. This disconnect puts an instant halt on the conversion process. 
• How to avoid it: Use ScoreApp’s data insights tool to create personalized communication based on the user’s demographics, behaviors, preferences, and more.

How ScoreApp transforms B2C lead generation

ScoreApp is designed for B2C business owners and entrepreneurs looking to level up their lead generation strategy in the most simple yet innovative way possible. 

Our tools streamline and enhance each of the methods discussed, giving you the creative freedom to bring your brand to life and achieve your business goals. 

Key features:

• Customizable quizzes and scorecards: Gain insights for attracting high-quality leads with interactive content that resonates with them. 
• Lead segmentation tools: Instead of going in blind and hoping for the best, it’s time to get specific with segmentation! Group leads based on their interests and preferences for targeted, tailored follow-ups.
• Email integrations: Automate personalized campaigns to nurture your leads effectively with timely, relevant communication.
• Analytics: Keep track of performance so you can regularly refine your strategies, maximize your ROI, and watch the sales roll in.

Build a winning B2C lead generation strategy with ScoreApp

Including diverse lead generation methods in your strategy is key for maximizing your reach, unlocking vital insights for understanding your audience, and creating high-quality content that entices them to learn about your products.

We know this is no simple task, which is why we’re here to make it easier for you to succeed. 

Try ScoreApp for free and discover how our tools can help you attract, engage, and convert your highest-quality B2C leads yet!