Top Benefits of Using Customer Assessments to Grow Your Business

If you own a business, your potential customers are judging you.

It doesn’t matter if you run a company with hundreds of employees in the team, whether you’ve branched out alone to run a one-person operation, or are somewhere in between—you’re always under the consumer microscope.

But that isn’t a bad thing!

At least it isn’t if you’re doing all the right things regarding your branding, marketing, and communications.

The flip side is that you can, and should, be casting your keen eyes over your audience in return.

Because just as they want to see what you’re all about to determine if you’re a good fit for their needs, you want to make sure they’re the right customers or clients for you.

The more suitably matched you are to your leads, the more likely it is that you’ll be able to develop a fruitful relationship with them.

Assessing potential customers is how you gain more high-quality leads, increase customer engagement, and boost conversions. It’s how you attract, nurture, and convert incoming leads while gaining valuable insights into customer wants and needs.

That’s what we’re here to show you: The top benefits of using customer assessments and how to leverage them via ScoreApp to keep on growing your business.

Sound good? Then let’s look at seven key reasons why you should be using customer assessments as part of your marketing campaigns.

1. Attract more high-quality leads

Traditional lead magnets such as eBooks, PDFs, and webinars are all well and good, but they don’t always capture the right sort of attention.

They can provide a ton of great value, but if anybody can sign up or download them, then that’s what you’ll tend to get… Anybody and everybody clicking through just for the sake of it—regardless of whether they have a genuine interest in your brand.

Customer assessments, on the other hand, are much more interactive and personalized, which makes them incredibly engaging and draws the right kinds of people in.

Instead of simply asking your prospects to sign up for a generic email list, an assessment provides instant value in exchange for their contact details—a deal people are happy to make!

What this means for you is that you’re then able to identify serious buyers rather than collecting unqualified leads—because you’ve pre-screened them as being a suitable match for your brand through the questions you ask.

2. Keep customers engaged with personalized insights

Customers expect tailored experiences, not one-size-fits-all content. They want to know they’ve been seen and heard, that you’re providing solutions for their unique problems.

When people feel understood, they’re more likely to stay engaged and trust a brand. This is where assessments come in handy, as they give users instant, relevant feedback based on their responses.

A personalized experience increases conversion and loyalty—so give the people what they want!

3. Improve conversion rates with targeted follow-ups

Too many businesses treat all leads the same, which just leads to generic messaging and lower conversions.

Customer assessments are your chance to do things better than your competitors by segmenting your audience based on their actual needs and desires.

The responses to your surveys allow you to effectively personalize your follow-ups with tailored offers that match what your leads are looking for.

It’s another case of ditching the one-size-fits-all approach. Instead of sending out the same generic emails to your entire list, you’ll be sending targeted content based on assessment results.

4. Gain deeper insights into your customers

Getting eyes on your brand in the first place is one thing, but getting those leads through the door and converting them into life-long customers is another.

But the more you understand your audience, the more effective your future sales and marketing campaigns will be.

So why not use customer assessments to do the hard work for you?

With the right questions, you’ll be able to collect meaningful data for product development, content marketing, and sales strategies.

They can also help you track patterns and trends in customer responses so you can see what changes over time and what tends to stay the same.

These insights can be game changers for when it comes to refining your messaging, offers, and marketing campaigns.

5. Strengthen customer relationships and trust

First impressions count. Which is why businesses that provide personalized value upfront are able to build stronger customer relationships right from the get-go.

Customers are more likely to buy from brands that offer personalized experiences and give them something in return for their time and interest—and a well-crafted assessment shows you actually care about your audience’s unique needs and have what they’re looking for.

By offering tailored advice or recommendations, you’ll also establish yourself as a trusted expert in your niche or market, so people will be more likely to keep coming back for more and put their faith in you as an authority.

6. Reduce marketing waste and improve ROI

Many forms of traditional marketing involve spending money on unqualified leads that may never convert. They play the numbers game of quantity over quality. But for most businesses this is not a smart approach.

You already know who your ideal customers and target audiences are, so why waste time and money trying to reach anyone other than them?

Customer assessments help you filter out low-intent leads to focus purely on the people who are most likely to buy from you or sign up for your services.

You’ll reduce wasted ad spend further down the line too, as any follow-up marketing you do can be highly targeted based on what you’ve discovered from customer feedback.

7. Automate lead nurturing and sales processes

Speaking of follow-ups, this is another area where lots of businesses struggle, leading to missed opportunities—but customer assessments hold the solution.

It’s all about automating the segmentation and funneling of your leads so you can nurture them effectively.

Once a user completes your assessment, automated follow-ups can be triggered based on their responses.

If you have multiple products in your range or different levels of service, then this is absolutely crucial.

You’ll not only save time by not having to do this work manually, it’ll also become much easier to scale the sales process and send more people to exactly where they need to go.

How ScoreApp makes customer assessments easy

Creating, promoting, and analyzing your own customer assessments doesn’t have to be difficult or time consuming.

You just need ScoreApp to help quickly create and automate high-performing quizzes, surveys, and assessments.

Key benefits of using ScoreApp

When you join ScoreApp you’ll get instant access to everything you need to put together and set up interactive lead magnets, including:

• Pre-built templates. Create assessments in minutes that match your branding and content.
• Lead segmentation. Automatically funnel your leads based on their responses to your questions.
• CRM and email integrations. Personalize follow-up emails and other content effortlessly.
• Analytics and tracking. Monitor survey performances and optimize results based on feedback.

Start growing your business with customer assessments today

The key takeaway is that customer assessments are incredibly effective tools for business growth, as they help attract, engage, and convert leads.

With ScoreApp, it’s free to get started, so you can get creating, testing, and optimizing your assessments without risk or wasting time.

Are you ready to take advantage of the power of customer assessments? Sign up to ScoreApp today to give your business the boost you’ve been looking for.