Every business has one major goal: make more sales!
Sales funnels have become a popular way to cater to every part of the customer journey. With an effective sales funnel, you can attract more leads, collect valuable data on your prospects, build trust, and improve your sales conversion rate.
If you would like to make your sales funnel more engaging, an interactive ScoreApp quiz will make it more appealing to your prospects – and the benefits go far beyond that.
Here are the top reasons you should use ScoreApp in your sales funnel.
1. Interactive lead generation
We’ve all seen traditional lead magnets before. They are typically in the form of:
- PDFs
- Whitepapers
- Cheat Sheets
To access them, you need to submit your name and email address before you receive a download link.
You always download these with the best of intentions. But how many of them do you read?
Including a ScoreApp quiz in your sales funnel immediately makes your lead generation more interactive. They’re a lot more fun than a PDF – and they convert much better too!
Traditional lead magnets tend to convert at 3-10%, while quizzes convert at a rate of 30-50%.
Quizzes, surveys, and assessments create a more engaging experience for your prospects. People are much more likely to hand over their contact information if you give them something valuable in return.
Not only will your questions get them thinking more deeply about their situation, but they can access their results immediately to understand where they are struggling and how to make improvements.
Your ScoreApp quiz can be set up to provide personalised content to each person based on how they answered certain questions, so you’re giving them a huge amount of value from the very beginning.
Here are a few examples of how ScoreApp customers use a quiz as a lead-generation tool:
2. Effectively pre-qualify leads and gain insights
It’s easy to think that more leads = more business success.
But what if they aren’t high-quality leads?
One of the main problems with sales funnels is that you can spend a lot of time, energy, and money on calls talking to the wrong people – which ultimately doesn’t lead to more customers.
Using a ScoreApp quiz allows you to pre-qualify leads before you jump on a sales call. A quiz can help you massively reduce the time you are spending on lead generation, and improve the quality of leads you are attracting too.
The questions in our ready-to-use templates can be fully customised. You can easily ask pre-qualifying questions to make sure that people are the right fit for your services before you invite them onto a sales call.
This is what our client Kai discovered, and he went from spending 3-4 hours per day generating leads to having a full diary of calls with dream clients – because his ScoreApp quizzes helped to pre-quality every prospect.
You should keep the pre-qualification section of your quiz short – 10% at most. The rest should be focused on understanding what your prospects need and providing them with value.
Here are a few pre-qualification questions you could include in your quiz:
- “What is your current budget for X service?”
- “What strategies have you tried to solve X in the past?”
- “When will you be ready to get started with X?”
3. Get awesome personalised marketing opportunities
Most lead magnets are static. A PDF, for example, will have been written to target a broad group of prospects, so any advice or guidance within them won’t be tailored.
One of the best benefits of using ScoreApp in your sales funnel is that you collect far more data than you would with a traditional lead magnet. This means you can personalise the way you market to each person who completes your quiz.
Personalised marketing provides an amazing opportunity to build trust and increase conversions. Around 72% of customers only engage with personalised messages, and research shows that 56% of consumers become repeat customers after a personalised experience.
By asking really specific questions, you can segment your leads into different categories and send them nurturing content based on their specific circumstances.
You can then set up personalised email marketing journeys for each group and offer them the tailored services they need.
For example: let’s say you run a marketing agency. If a prospect has filled out your quiz and their results say they are good at social media but struggling to make video content – don’t make the mistake of sending them general information about your services.
Instead, offer them educational content on:
- The benefits of video marketing
- Tips on camera confidence
- Video content ideas
This will make them much warmer to a call to discuss your video marketing services.
ScoreApp can be easily integrated with your email marketing platform and CRM system and automatically divides your prospects into segments.
With ScoreApp, you make personalised marketing a far more efficient part of your sales funnel and communicate consistently across all channels.
4. Increase conversion rates
All the information you collect by including a quiz in your sales funnel is vital for your marketing team. But it is also vital for sales.
Sales and marketing often sit separately in an organisation and there can be a disconnect between their goals and processes. This can typically lead to missed opportunities and lower conversion rates.
A quiz can help you align your sales and marketing efforts – which means more sales.
As we mentioned previously, a quiz will help you to pre-qualify leads. That means that any prospects being sent to your sales team or booked onto a sales call will be much more aligned with your ideal client profile, and therefore much more likely to convert.
The data you collect about prospects during quizzes will also help you gather more information on their pain points and the problems they are experiencing. When this is passed onto your sales team, they can make their pitches hyper-specific and close more clients on calls.
The more you know about your audience, the more easily you will be able to sell to them!
5. Simple but effective data collection
Adding a quiz – or quizzes – to your sales funnel allows you to gather far more data on your audience than you can during sales calls.
For example, if 100 people fill out your quiz in a month, you will have collected accurate data that can be used to refine your sales process, marketing strategy, and even your services!
There are several ways you can use quizzes to collect data and build a bigger picture of your prospects:
Research quizzes
Traditional research surveys aren’t very engaging for participants. They believe they won’t gain anything by filling it in, and you generally have to offer a competition or incentive to get people involved.
Quizzes, on the other hand, are interactive, offer far more value, and give you a direct opportunity to sell.
You can also use your data to create original research content for your business, in the shape of:
- Blog posts
- Infographics
- Social media posts
- A press release
This establishes you as an authority in your space and helps you get to know your audience on a deeper level, which leads to easier sales.
Feedback quizzes
You can also set up ScoreApp quizzes to collect customer feedback.
These quizzes are great when you want to focus on a specific event (such as a purchase) or if you need quick and actionable insights. They are also easy for your customers to fill out.
By gaining a real-time understanding of your customers’ satisfaction, you can improve your sales funnel and their experience.
ScoreApp also provides robust analytics on the quiz itself so you can track key metrics such as completion rates, conversion rates, and engagement levels. This allows you to identify any issues with your quiz, adjust your sales funnel, and improve your results.
6. Enhance customer experience and boost loyalty
Customers will interact with you for one key reason: they have a problem and need someone to solve it.
The more specific you can be with the service or solution you offer them, the more likely they will convert.
But you need to take things one step further to really grow your business using a sales funnel: you need to create repeat customers.
It can cost 5 to 7 times more to acquire a new customer than to retain an existing one.
Creating customer loyalty leads to more repeat business, better customer lifetime value, and increased brand advocacy.
ScoreApp quizzes are designed to help create loyalty to your brand. They capture attention and keep people engaged, all the while providing value. People want to fill out quizzes – it’s an active learning experience where they can gain a better understanding of their own situation and how you can help them.
Our ready-to-use templates can be customised to test knowledge, collect feedback, or even encourage people to interact with your loyalty programme.
7. Create a high-converting automated sales process
Finally, a quiz can help you reach the ultimate goal of any sales funnel: creating a high-converting sales process.
One of the keys to conversion is automation. It helps you to streamline and enhance your entire sales process.
You want to automate at least parts of your sales process, so you are continuously attracting and nurturing your ideal client. Then, you can focus on the most important part: converting the sale.
Once you automate your funnel, you can sell 24/7.
Quiz marketing is a great way to start with automating your sales process. Once your quiz is set up, people can complete it anytime, and you can use the results to segment and nurture your leads.
After you have created your ScoreApp quiz, you can automate other parts of your sales funnel to create a high-converting customer journey, including:
- Personalised email sequences
- Follow-up messages
- Scheduling social media posts
- Meeting reminders
- Abandoned cart reminders
When you become a ScoreApp customer, we want to give you everything you need to effectively generate more leads, create a successful sales funnel, and sell on autopilot.
Alongside our quiz software, you also get access to our new Lead Generation Toolkit, which includes all the resources behind a high-converting automated sales funnel, including:
- Online courses and workshops
- Email templates and prompts
- Promotional tools and graphics
- Tools and calculators
- Social media swipe files
- Canva templates
- In-depth checklists
- Video scripts
- Blog post templates
Sell on repeat with ScoreApp sales funnels
A quiz provides a dynamic, interactive way for prospects to enter your sales funnel – and also provides lots of opportunities to increase conversion rates, personalise your marketing, collect data, and improve conversions.
With dozens of ready-to-use templates and real customer Scorecards to use as inspiration, you can build your quiz in minutes using our AI software and create a better-performing sales funnel.
Give it a go to see the positive impact a quiz can have on your sales funnel. Sign up today and try ScoreApp for FREE.
