Best Event Marketing Tools for an Amazing Visitor Experience

Everyone has non-negotiable tools of their trade that they need close to hand if they want to get the job done as well as possible.

Builders have their hammers and trowels. Chefs have their knives and pans. And event marketers have… Well, there are a few tools that can take your marketing campaigns to the next level.

Want to know what they are? Then hold on tight, because we’re going to show you exactly how you can use ScoreApp alongside other tools to generate more leads for your events, make sure you’re attracting the right attendees, and help you streamline your whole outreach, engagement, and conversion process.

Whether you’re trying to tempt people to a webinar, conference, or any other form of live event, these are the tools of your trade that you should be using to attract and nurture leads, and then convert them into attendees and loyal customers.

Why lead generation tools are essential for event success

Why do you need to use marketing tools at all? Why can’t you just go it alone?

Well, you could, but you’d quickly get left behind your competitors—who, we guarantee, are making the most of all the brilliant technology and tools at their disposal.

When you use these high-quality tools, you’ll be able to drive registrations and engagement too, as they offer:

• Efficiency: The right tools automate all those annoying or tricky manual processes, saving you precious time and resources.
• Targeted outreach: There are some very powerful tools for helping you attract leads who are genuinely interested in your event. Why wouldn’t you want to use them instead of just screaming into the void and hoping random people will discover your events?
• Higher attendance rates: Effective lead generation ensures a pipeline of qualified, engaged attendees. The tools we’ll show you below are vital for this.

And when you combine these tools with ScoreApp, really incredible things start to happen—as you’ll be able to provide interactive lead magnets that capture attention and valuable insights, and make the whole event marketing process much simpler.

Top lead generation tools for webinar and event marketing

OK, enough with all this cryptic talk about tools, let’s reveal what they actually are, and how you can use ScoreApp to get the most out of them all.

1. Email marketing platforms

Despite all the fancy new technologies and communication networks we have access to, email marketing still remains one of the most powerful ways to nurture leads and drive registrations. So, it should be number one on your list of tools for communicating with your audience.

• Why they matter: Email tools allow you to easily (and cheaply) send targeted, personalized invitations, follow-ups, and reminders.
• Examples: Mailchimp, ActiveCampaign, MailerLite.
• How they help: Automate campaigns, segment audiences, and track performance to improve event sign-ups.
• Pair with ScoreApp: Generate relevant leads with quizzes and scorecards, then send them to email platforms for personalized follow-ups.

2. Social media marketing tools

Along with email platforms, social media tools are another great way to promote your events by reaching wider audiences and encouraging sharing.

• Why they matter: Social media amplifies your visibility and can build a ton of pre-event buzz. Plus, you’ll reach people who may not monitor their emails religiously.
• Examples: Hootsuite, Buffer, and Meta Ads Manager.
• How they help: Schedule posts, run targeted ads, and monitor engagement to maximize your outreach.
• Pair with ScoreApp: Promote your quizzes or scorecards across social platforms to capture leads, then use insights to tailor your follow-ups.

3. Customer Relationship Management (CRM) tools

CRMs can do a hell of a lot when it comes to helping businesses organize leads, track interactions, and nurture relationships before and after events.

• Why they matter: A CRM ensures no lead slips through the cracks.
• Examples: HubSpot, Salesforce, Pipedrive.
• How they help: Manage your event leads effectively, track key touchpoints, and personalize your content and outreach.
• Pair with ScoreApp: Naturally integrate with CRMs to automatically transfer your lead data and make segmentation simple.

4. Interactive lead generation tools

Interactive tools such as quizzes and scorecards are absolute game-changers for attracting event attendees. They’re something a little different that can make you really stand out from your competitors.

• Why they matter: Interactive tools provide fun ways to capture attention, deliver value, and pre-qualify potential leads.
• Examples: ScoreApp, Outgrow.
• How they help: Create engaging experiences that encourage more sign-ups and provide insights into the wants and needs of your audience.
• Pair with ScoreApp: Choose from dozens of templates to quickly and easily create quizzes and scorecards to attract the right leads by addressing specific pain points, personalize event invitations with tailored insights, and integrate seamlessly with CRMs and email platforms to nurture your attendees.

5. Event registration tools

Event registration tools can help you streamline the sign-up process, ensuring your potential event attendees can register quickly and efficiently.

• Why they matter: These tools provide a smooth registration process, which reduces drop-offs and boosts conversion rates.
• Examples: Eventbrite, Hopin, Zoom registration.
• How they help: With customizable registration forms, payment options, and automated confirmations.
• Pair with ScoreApp: Capture and qualify leads early on, then direct them to registration platforms for a no-fuss user journey.

6. Analytics and tracking tools

Analytics tools provide you with valuable data on your lead generation efforts for optimizing your campaigns for better results.

• Why they matter: Understanding what’s working and what isn’t allows you to improve your content to drive more registrations.
• Examples: Google Analytics, HubSpot Analytics, Google Tag Manager.
• How they help: Track your traffic, monitor conversions, and refine your virtual event marketing strategy based on legitimate data and insights.
• Pair with ScoreApp: Analyze quiz performances, see where your leads are coming from, and understand audience behaviors.

7. Calendar and scheduling tools

Scheduling tools make it easy for your attendees to book their time slots for webinars, consultations, or follow-ups.

• Why they matter: Removing friction in scheduling increases your attendance rates and post-event engagement.
• Examples: Calendly, Acuity Scheduling.
• How they help: Enable attendees to schedule their sessions quickly and efficiently, with no fuss.
• Pair with ScoreApp: Add scheduling links to quiz or scorecard results pages to make booking a simple and stress-free process.

How ScoreApp connects it all

All these tools we’ve mentioned play a key role in the event marketing process. They’re valuable enough on their own, but ScoreApp can tie them together for greater efficiency and impact, such as:

• All-in-one lead generation: ScoreApp helps you attract, qualify, and segment your leads through interactive quizzes.
• Seamless integrations: ScoreApp connects with your current email platforms, CRMs, analytics tools, and more.
• Data-driven decisions: ScoreApp provides actionable insights for you to improve upon your lead nurturing process and maximize your event ROI.

Take your live event marketing to the next level

“The best investment is in the tools of one’s own trade.”

That’s a quote attributed to Benjamin Franklin, and it’s as true today as it was in the 18th century. The tools and the trades have just been updated since ol’ Ben’s day.

Using the tools we’ve discussed can make all the difference in generating leads and driving event success.

And when used in conjunction with ScoreApp, you’ll be able to:

• Create engaging quizzes and scorecards that attract high-quality leads
• Automate follow-ups and nurture relationships with ease
• Connect seamlessly with your favorite tools to streamline your entire marketing process.

Join ScoreApp for free today to see exactly how it can take your events to the next level.