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31 Best Landing Page Examples & Their Strongest Elements

31 Best Landing Page Examples

A basic landing page with a generic contact form and call to action isn’t going to cut it.

Even when you’re offering something for free, you still need to impress your audience, stand out and sell it. 

So, to help you do that, we looked for the best landing page examples and highlighted what works so well for each of them. 

Ready to put together a landing page that keeps collecting sign-ups (not dust)?

1. Boostly – The STR Booking Booster Report

The short-term rental market is highly competitive, and bookings can be hard to secure. 

So, this platform used ScoreApp to create a valuable lead magnet for their target customers: a quiz to figure out what they’re already doing well and what they can improve. 

Then, it sends them personalised advice to get more and higher-quality bookings through their vacation rental website.

Why this landing page example works well:

  • Clean layout, white space and clearly defined sections in different colours 
  • Strategic use of visual elements like photos and a video
  • Social proof to build trust, like the logos of some of their partners
  • Multiple calls to action 

Top landing page element you can try: 

Starting with a question – The main headline speaks directly to Boostly’s readers and gets them to assess (and potentially doubt) their current situation. You could use a question-based headline to achieve the same result or to ask your audience if they’re experiencing a specific pain point, how motivated they are to reach their dream outcome and so on

2. Contrarian Thinking – Newsletter

Founded by Codie Sanchez, this media company helps people achieve financial freedom. 

They offer all kinds of services, courses and resources, including this popular newsletter.

Why this landing page example works well:

  • Attention-grabbing text that’s easy to read thanks to the high contrast against its background 
  • Strong copy that sets the right expectations on what their audience will receive after signing up
  • Clear offer benefits (e.g. “mental framework to help you learn to think like a Contrarian”)

Top landing page element you can try: 

Inspiring a sense of FOMO and belonging – Contrarian Thinking doesn’t ask people to “subscribe to their newsletter”: they invite them to “join our community of 550,000+ Contrarians.” So, use numbers and a similar message to appeal to your audience’s sense of identity and belonging while creating some FOMO

3. HubSpot – The Digital Marketing Opportunity Report

This popular all-in-one marketing and sales platform offers several lead magnets, but with this landing page, they focused on their ScoreApp-powered quiz.

It helps their audience understand if their current digital marketing strategy is actually working well. Then, it sends them a personalised report and advice on how to improve it.

Why this landing page example works well:

  • Strong copy that highlights the benefits of signing up (e.g. “new insights that can be actioned effectively” and “you’ll have a tailored report for your business”)
  • Use of their audience’s language instead of jargon and buzzwords (e.g. “We reckon marketing should be predictable – not wild and sporadic”)
  • Clear breakdown of how it works and what to expect 
  • Multiple calls to action 
  • Social proof to build trust, like the logos of some of their 184,000+ customers

Top landing page element you can try: 

Explaining what happens next – HubSpot doesn’t expect its audience to download a generic report: it shows them what it includes and how it works, breaking down its core phases. Remember: if your audience isn’t clear on the next steps, they might not sign up for your offer! So, consider going through them on your landing page

4. Atomic – Guest-Podcaster Reach Out Email Template

Founded by Andrew and Pete, this marketing platform and community helps small business owners and entrepreneurs reach their potential. 

One of the strategies to do that and be more visible? Appearing on big podcasts as a guest!

So, this Atomic landing page offers a free template to reach out to them and track your progress.

Why this landing page example works well:

  • Clean and on-brand design
  • Strong, conversational copy that speaks directly to their audience and highlights the benefits of this free resource (e.g. “a fill-in-the-blanks email template and tracker that will get you on big-name podcasts”)
  • Inspiring a human connection by showing the people behind the brand 
  • About section to establish authority

Top landing page element you can try: 

Tackling your customers’ biggest objection – Atomic knows their audience would love to get on big-name podcasts but think “I’m not famous enough for them.” And that misbelief could easily stop them from downloading the lead magnet. So, this landing page tackles it and reframes it, showing their audience WHY it’s not true. Do the same with your customers’ biggest concern or misconception!

5. Husse – The Doggy Diet Report

This award-winning, Scandinavian pet food brand specialises in 100% natural products.

They know their audience thinks they’re already feeding their pets properly. In reality, though, that’s not always the case.

So, they created a ScoreApp-powered scorecard to help their customers find out IF their dog is getting the nutrition it requires. It’ll then send them a personalised Doggy Diet Report based on their answers.

Why this landing page example works well:

  • Using their audience’s language, like “pooch”
  • Clean layout and clearly defined sections
  • Visual preview of the report
  • Raising the stakes by highlighting the consequences of not taking action (e.g. “risk of dietary related problems” and explaining how pet food affects the length of their dog’s life)
  • About section and social proof to build trust, like mentioning the 1,200+ Trustpilot reviews behind their 5-star rating and including a few examples

Top landing page element you can try: 

Inspiring an emotional connection – This landing page copy really pulls at its audience’s heartstrings! It shows them this company cares about their dog (almost) as much as they do, tying it back to their mission. It also reminds them that “You are your dog’s world” and encourages them to get the report to “make sure they know they’re yours.” So, if relevant, create an emotional connection with your audience, too

6. The Futur – Logo Critique Worksheet

Founded by award-winning designer Chris Do, The Futur is an educational platform to help creative professionals master business principles.

A key element? A strong and recognisable logo. However, it’s hard not to be biased when reviewing our own. 

So, The Futur offers a Logo Critique Worksheet to look at it objectively. 

Why this landing page example works well:

  • Strong copy that builds trust and highlights the value of this offer (for example, how it stemmed from “the hundreds of hours we’ve spent critiquing other logos”)
  • Clean layout
  • Enough context to understand why this matters
  • Visual preview of the worksheet

Top landing page element you can try: 

FAQs – This landing page example includes two strategic questions, positioned as FAQs: “Why do I need a worksheet, I’m not going to change my logo anyway?” and “I’ve never used a worksheet, why should I now?” Can you use some FAQs to tackle your audience’s most common objections and sell your offer?

7. LeadFlow – The Quiz Marketing Readiness Report

LeadFlow Quiz Marketing Readiness Report

Quiz lead magnets are a lot more effective than traditional PDFs! The latter only convert at 3-10%. Quizzes, on the other hand? A whopping 30-50%. 

However, many business owners aren’t sure if they’re ready for quiz marketing or if it can work for them. 

So, LeadFlow—an official ScoreApp partner—created a scorecard to give them those answers.

Why this landing page example works well:

  • Clean layout and clearly defined sections
  • Social proof to build trust, like logos and testimonials from previous customers
  • Setting clear expectations and showing their audience exactly how it’ll work
  • Data and numbers to prove their points and build trust (e.g. “We’ve produced well over 600,000 leads & 8+ figures in sales globally”)

Top landing page element you can try: 

Specificity – LeadFlow doesn’t promise a “quick quiz”: it tells their audience they’ll only need “2 minutes or less” to complete it. This makes it easier for them to visualise it and put it into perspective. So, rather than generic words, can you use a specific number or example on your landing page?

8. StoryBrand – 5 Minute Marketing Makeover 

Especially known for Donald Miller’s book (Building a Storybrand), this company helps businesses understand what their customers want and package it into a compelling narrative.

They offer several free resources and lead magnets, but this landing page example is all about their 5 Minute Marketing Makeover: a quick, video-based course to clarify a brand’s messaging. 

Why this landing page example works well:

  • Extremely on-brand 
  • Strong copy in a clear and simple language, including questions their audience are asking themselves (e.g. “Why isn’t my website creating sales?”)
  • Raising the stakes by highlighting the consequences of not taking action (e.g. “If your message is confusing, your marketing will fail”)
  • Multiple calls to action
  • Strategic about section and social proof to build trust, like the logos of some of their previous customers

Top landing page element you can try: 

Video – As well as photos and other visual elements, videos can really make your landing page stand out. Donald Miller uses one to tease his offer, right in the top section. You could also harness videos to make your landing page even more visually captivating and to inspire a connection with your audience

9. Meghan Downs – 5 Easy Ways to Add Personality to Your Brand’s Website copy 

Many business owners write their own, and yet it doesn’t actually sound like them.

So, Meghan Downs—a copywriter specialising in website copy—created a free resource to help them nail it.

Why this landing page example works well:

  • Concise and straight to the point 
  • Clean layout and clearly defined sections that make it easy to read 
  • Conversational copy that speaks directly to their audience  

Top landing page element you can try: 

Calls to value – Meghan doesn’t just say “Download this guide.” Her main call-to-action button is “I’m ready to nail my website message.” This is known as a call to value because, instead of focusing on the action itself, it highlights its benefit. Give it a go, and try to use the first person singular

10. LeadFlow – Your Brand’s Data-Driven Insight Report

LeadFlow - Data-Driven Insight Report

As well as The Quiz Marketing Readiness Report, this company offers another valuable lead magnet for a different segment.

After all, some businesses either overlook the importance of data or just aren’t using it correctly.

So, this ScoreApp-powered quiz analyses each participant’s data strategy and gives them actionable tips to improve it.

Why this landing page example works well:

  • Visual preview of the report
  • Strong copy that provides context on why this matters and raises the stakes while inspiring FOMO (e.g. “Don’t get left behind”)
  • Social proof to build trust, like logos and reviews from some of their customers
  • Calls to value (e.g. “Test your data savviness”)
  • Clear breakdown of how it works and what to expect 
  • Videos 

Top landing page element you can try: 

Third-party data – LeadFlow states that data is gold, but they don’t expect their audience to just take their word for it! Instead, they use third-party data and case studies to prove their point. Can you do that on your landing page, to show your audience that you’re not biased? 

11. Theresa Heath-Wareing – 5 Key Steps to Starting Your Email List 

This entrepreneur, TEDx speaker and bestselling author helps other founders build a business and life they love

One of the strategies to do that is growing an email list. However, she knows her audience faces a big obstacle: they have no clue where to start. So, she created this lead magnet to help them.

Why this landing page example works well:

  • Strong opening question that speaks directly to their audience
  • Use of visual elements and animation 
  • Clear and simple bullet points
  • Strategic copy with context on why this matters 

Top landing page element you can try: 

About section – Theresa has one at the end of her landing page. She uses it to put a face to the name, mention some of her achievements and tie this resource back to her mission. Consider doing the same on your landing page to inspire authority and a personal connection

12. Loft – The Loft Report

This agency specialises in working with wellness businesses. They know that some of them are thriving and some others, unfortunately, just surviving.

So, they created a ScoreApp-powered quiz to assess them. Each participant will then receive a customised report that helps them understand their current situation and how to improve it.

Why this landing page example works well:

  • Beautiful images
  • Social proof to build trust, like logos and reviews from previous clients
  • Calls to value (e.g. “Assess my brand”)
  • Clear breakdown of how it works and what to expect
  • About section to establish authority and build trust 

Top landing page element you can try: 

Clarifying exactly who it’s for – Loft’s lead magnet isn’t for everyone: it’s only for you “if you own a spa, beauty, skin or wellness type brand.” Remember: specificity sells! So, don’t try to speak to everyone on your landing page. Instead, focus on your actual target customers.

13. Ali Abdaal – Free Book Chapter

Ali Abdaal is a popular YouTuber, podcaster and author of Feel Good Productivity.

To celebrate his book becoming a bestseller (and encourage more people to buy it), he gave away its first chapter for free

Why this landing page example works well:

  • Clean layout
  • Attention-grabbing hero image 
  • About section to build trust and inspire an emotional connection 
  • Strong copy that also creates FOMO (for example, by mentioning “a growing community of more than 620,000 friendly readers”)

Top landing page element you can try: 

Making your audience feel like a part of the journey – Ali opens with “Hey friends” and tells them why he’s offering this resource to them: “to celebrate my book debuting on the bestseller lists.” This conversational approach can show your audience that you’re grateful for them, compelling more people to become a part of your world 

14. maakeAcademy – The Design & Grow Report 

Founded by award-winning entrepreneur Artemis Doupa, this company targets designers in the fashion and interior space, helping them grow their business in a way they enjoy.

So, to get more of them to take action, they created a strategic ScoreApp quiz. Named after their book, it assesses each participant’s business and results in a valuable report.

Why this landing page example works well:

  • Visual preview of the report 
  • Social proof to build trust, like some of their clients’ logos
  • Strong copy that highlights the benefits of taking action (e.g. “get your design business performing stronger”)
  • Clear breakdown of what’s included and what happens next
  • Videos 
  • About section to build trust

Top landing page element you can try: 

Testimonials – Instead of blowing their own trumpet, maakeAcademy showcases a few customer reviews and even a video testimonial. This helps them build trust because their audience can hear it from others. So, consider adding some testimonials to your landing page, too!

15. Ann Handley – Newsletter

Ann Handley is a digital marketing pioneer, writer and speaker who doesn’t need an introduction. 

So, her newsletter landing page is much shorter than your standard ones. Here’s why it still works and what you can learn from it (even if you haven’t reached her level of authority yet).

Why this landing page example works well:

  • Strong copy setting clear expectations 
  • Clean and on-brand design
  • Using their audience’s language and avoiding jargon (e.g. “some high-spirited shenanigans” and “I love getting letters. Maybe you do, too?”) 

Top landing page element you can try: 

Examples – On this landing page, you can browse the latest newsletter issues before subscribing. After all, people are becoming more selective with what they sign up for (yes, even if it’s free). So, if you’re trying to grow your newsletter subscribers, you might want to do the same on your landing page

16. Millbank Land Academy – The Property Development Scorecard

This learning platform helps property developers get the most out of their projects.

However, it’s impossible to make actionable recommendations without knowing enough about someone’s business.

So, Millbank Land Academy offers them a ScoreApp-powered quiz first. It assesses each participant’s situation and then sends them personalised advice.

Why this landing page example works well:

  • Visual preview of the scorecard
  • Clear sections and bullet points
  • Social proof to build trust, like logos and reviews from previous customers
  • Clear breakdown of how it works
  • About section to establish authority
  • Data and numbers 

Top landing page element you can try: 

Competition – Millbank Land Academy encourage their audience to take their scorecard to refine their skills but also to “see how you rank amongst the UK’s top developers.” Intriguing, isn’t it? So, whether it’s by offering them something to outsmart their competitors or by assessing them against them, consider using this trick on your landing page, too

17. Jay Baer – Newsletter

As well as offering various services and keynotes, he runs a successful newsletter full of case studies, experience lessons and recommendations. 

Jay Baer is a popular business growth advisor, CX researcher and author. 

Why this landing page example works well:

  • Appealing to their audience’s sense of identity and creating FOMO (e.g. “20,000+ business leaders”)
  • Strong copy that sets clear expectations as to what their audience will receive
  • Sharing examples of previous issues

Top landing page element you can try: 

Strong above-the-fold section – As soon as you open this landing page example, you find out exactly what to expect, how it’ll benefit your business growth and what type of audience it’s for. You also get to read a subscriber’s review… all before scrolling down! The top section is the MOST important. So, optimise yours to hook your audience and get them to take action 

18. Paul Harper Search – Financial Services Talent Magnet Quiz

This firm specialises in recruitment for the financial sector. So, they’re well aware of how tough it is to find and hire top talent, nowadays. 

That’s why they chose ScoreApp to create a Financial Services Talent Magnet quiz. It helps their audience figure out if they’re actually attracting top talent and, if not, how to change it.

Why this landing page example works well:

  • Strong opening question 
  • About section, timeline and social proof to build trust, like logos and reviews from previous clients
  • Clear breakdown of how it works and what’s included 

Top landing page element you can try: 

Visual preview – You get a sneak peek of what this report looks like. This makes its target audience “want it” more! So, even if you’re offering a digital product, consider revealing its cover or creating a mockup to showcase on your landing page

19. Jammy Digital – Jam Sandwich Newsletter

Founded by Lyndsay and Martin, Jammy is a content marketing agency helping brave founders create EPIC content that drives sales.

As well as different services and digital courses, they offer a popular marketing newsletter (and what better name for it than Jam Sandwich?).

Why this landing page example works well:

  • Appealing to their audience’s sense of identity and FOMO by mentioning “join 2000+ business owners”
  • Strong, jargon-free copy that sets the right expectations 
  • Clear bullet points
  • Social proof to build trust, like logos of awards they won and publications where they were featured
  • Attention-grabbing visual elements 

Top landing page element you can try: 

Play on words – This agency is called Jammy, and their Jam Sandwich Newsletter is “jam-packed with actionable advice.” Pretty attention-grabbing and memorable, isn’t it? So, if you can also play with words on your landing page (while still keeping your message crystal-clear), this is your sign to GO FOR IT!

20. Radiant Law – The Optimised Contracting Assessment 

These contracting specialists know that many businesses haven’t got theirs right. In fact, their current process is probably causing bottlenecks and holding them back.

So, in order to offer them valuable and personalised advice, they created a ScoreApp-powered assessment.

Why this landing page example works well:

  • Clean layout and clearly defined sections
  • Clear bullet points
  • Social proof to build trust, like the logos of some of their previous clients 
  • Visual preview of the report
  • Specificity (e.g. “2 minutes”)
  • Strong copy that raises the stakes (e.g. “contracting can be a silent killer of progress”)

Top landing page element you can try: 

Bold statement – This landing page example opens with a scroll-stopping “Your contracting process could be holding you back.” We’ve seen before that questions can also be really effective as headlines. Depending on your offer, though, you might want to consider using a strong statement instead

21. Justin Welsh – Saturday Solopreneur Newsletter 

Justin Welsh helps solopreneurs start, grow and monetise an online business through organic content.

He offers different products and courses, but he’s also known for his popular newsletter, the Saturday Solopreneur.

Why this landing page example works well:

  • Building trust using reviews, starting from the top section
  • Appealing to their audience’s sense of identity and FOMO (e.g. “Join 215K+ readers”)
  • Strong copy that sets clear expectations and is super specific (e.g. “You’ll get 1 actionable tip to launch, grow, and monetize your internet business in less than 4 minutes”)

Top landing page element you can try: 

Selling the transformation – The headline announces that this newsletter will guide its subscribers “from first-dollar to full-time solopreneur.” Does your landing page show your audience how you’ll take them from their current situation to their dream outcome?

22. Rethink Press – The Readiness Report

Many business owners and entrepreneurs would love to write a book but they still have so many doubts: are they ready for it? And can it really work for them?

So, this press offers them a ScoreApp-powered quiz to help them figure it out, sending them a personalised report and direction.

Why this landing page example works well:

  • Strong opening
  • Clear and on-brand design
  • Strategic copy with memorable imagery and statements (e.g. “Books are like rocket fuel”)
  • Social proof to build trust, like logos and reviews from previous clients

Top landing page element you can try: 

Proprietary framework – Rethink Press breaks down the key drivers of success using words that spell out the acronym “author”. Pretty clever, right? This helps them stand out and makes their offer sound even more valuable. Can you develop your own framework or acronym?

23. St. James’s Place – Financial Awareness Test 

This platform brings lots of financial advisers in one place, helping their audience find the right one for them.

Some of them, however, think they already know better or that they’re not ready to work with an advisor.

So, St. James’s Place used ScoreApp to offer a Financial Awareness Test to assess each participant’s situation.

Why this landing page example works well:

  • Strong opening question
  • Strategic copy that raises the stakes and shows the consequences of not taking action (e.g. “our futures tend to pick up the bill later in life”)
  • Specificity (e.g. “in 2 minutes or less”)
  • Clean design and layout

Top landing page element you can try: 

Data roundup – To build trust, St. James’s Place highlights 6 key stats and numbers, like their retention rate of funds. Can you use data strategically on your landing page?

24. Your Life Live It – The Neural Coding Report 

This company uses Neuro Linguistic Programming to help people retrain their brain and maximise their potential.

Most of their audience feels like they’re living on autopilot or that something is missing, but they don’t know WHAT.

So, to help each of them identify it, they launched a Scoreapp-powered quiz and report. 

Why this landing page example works well:

  • Visual preview of the offer
  • Social proof to build trust, like the logos of the publications where they’ve been featured and reviews from previous customers
  • Strong copy that provides context and raises the stakes (e.g. “Why care about neural coding?” and “merely surviving”)
  • Clear breakdown of how it works
  • Data and numbers 
  • Showcasing the transformation their audience will go through
  • Videos 

Top landing page element you can try: 

Leading with the benefits – This brand isn’t promoting “a free report”: they’re selling the benefit that it’ll bring to their audience! For example, they do this through captivating headings like “Release the best version of you” and “Upgrade to you 2.0”. So, instead of focusing on features, use your landing page copy to sell that outcome 

25. Impact Theory University – Tom Bilyeu’s 3-Part Formula 

Founded by YouTuber Tom Bilyeu, this learning platform is all about optimising our time and energy to achieve our dreams.

They offer paid courses and community access. To get more people into their ecosystem, though, they focus on promoting their lead magnet: a 3-part formula for crushing your wildest goals.

Why this landing page example works well:

  • Strong and hyper-specific copy that sells the overall benefit and transformation (e.g. “Change your life in 60 seconds”)
  • On-brand and clean design
  • Video
  • Addressing their audience’s objections and concerns (e.g. “even if you’re a procrastinator or perfectionist”)

Top landing page element you can try: 

Hero image – The top section pairs up some strong copy with a professional photo of the founder. If your business is based around your personal brand, give it a go. If not, you could showcase your product, include an image that resonates with your audience (like a happy customer) or even opt for a video. Whatever you do, use your hero image wisely to make a strong first impression!

26. SalesCoachr – The Ultimate Sales Team Coaching Quiz

This boutique consultancy turns sales managers into highly-effective sales coaches.

But of course, in order to do this for their clients, they first need to know what they’re already doing well and what needs improving.

So, they used ScoreApp to launch a quiz that assesses all this automatically!

Why this landing page example works well:

  • Reviews to build trust
  • Hero image that creates a connection with their audience
  • Strong copy that raises the stakes, showing the consequences of not taking action (e.g. “leaving money on the table”)

Top landing page element you can try: 

Clear and simple design – This landing page relies on three main brand colours, plenty of white space and clear sections with a white or navy background. That’s what makes it so easy to read! So, instead of getting carried away with lots of different design choices, keep your landing page layout simple and strategic

27. Velocity Consulting – Performance Assessment

This company has a super-specific focus: they work with clients who use ServiceNow (a platform to automate management workflows in enterprises) and maximise their ROI.

So, to help more people understand that they need their services, they created an assessment-style quiz with ScoreApp: “How successfully are you using ServiceNow?”

Why this landing page example works well:

  • Building trust using client logos, reviews and an about section
  • Strong copy that provides plenty of context 
  • Clear breakdown of how it works and what to expect 
  • Visual preview of the report

Top landing page element you can try: 

Highlighting the top reasons to grab this offer – As soon as you open this landing page, you see three main points (“Super fast”, “100% free” and “Unique insights”) with some explainer copy. Can you do the same on yours? The goal is to offer a snappy overview of WHY your audience should sign up for your freebie

28. Your Life Live It – Entrepreneural Coding Report

No, that’s not a typo. As well as The Neural Coding Report that we covered earlier, this company offers another valuable lead magnet.

Their ScoreApp quiz shows their participants what their psychology says about their entrepreneurial journey and potential, giving them personalised tips.

Why this landing page example works well:

  • Strong copy that provides context and inspires curiosity (e.g. “What will your score reveal?”) 
  • Visual preview of the report
  • Building trust with an about section, logos of the publications where they’ve been featured and reviews from previous customers 
  • Clear breakdown of how it works and what happens next
  • Video 
  • Data and numbers 

Top landing page element you can try: 

Raising the stakes – This company reminds its audience that “The odds are stacked against you”, compelling them to take action. You can raise the stakes on your landing page by providing more context around your customers’ pain point and revealing the consequences of not taking action

29. Daniel Priestley – Key Person of Influence WebClass

Daniel Priestley is a successful entrepreneur, best-selling author and international speaker.

He helps fellow business owners become a Key Person of Influence (one of the most highly visible, valuable and connected ones in their industry).

How? He reveals his 9-step process during a free workshop.

Why this landing page example works well:

  • Engaging video in the top section of the landing page
  • Clean layout and clearly defined sections
  • Specificity (e.g. “9-step process”)
  • Strong copy that highlights the benefits of taking this webclass
  • Reviews to build trust

Top landing page element you can try: 

Gathering more data – The sign-up form on this landing page includes a strategic question to segment its subscribers: “Are you an Entrepreneur or Business Owner?” So, can you use yours to get more data from your audience, going beyond the traditional name-and-email-address combination? (Psst! The best way to do this is through a quiz)

30. St. James’s Place – The Financial Wellness Report

As well as the Financial Awareness Test that we looked at earlier, this company offers another value-packed lead magnet.

They used ScoreApp to create an assessment-style quiz that results in a financial wellness score, sending personalised tips on how to improve it. 

Why this landing page example works well:

  • Clean layout and clearly defined sections 
  • Visual preview of the report
  • Clear breakdown of how it works and what happens next
  • Social proof to build trust, like external ratings

Top landing page element you can try: 

Bullet points – St. James’s Place use them to illustrate the three core stages of their assessment. Bullet points work well because they’re easy to spot and skim! So, instead of overwhelming your readers with huge paragraphs, try and use them on your landing page, too

31. The Coaching Room – The Inside Out Report

This company develops coaches and helps people find the right one for them.

They know their target customers tend to share one struggle, though: keeping personal and business growth aligned.

So, since it’s such a personal and subjective topic, they used ScoreApp to create a strategic quiz. It helps their audience understand what this alignment can look like for them, setting them up for business success.

Why this landing page example works well:

  • Strong opening question 
  • Social proof to build trust, like logos and reviews from previous clients 
  • Clear breakdown of how it works and what happens next
  • Specificity (e.g. “21 questions”)
  • Visual preview of the report
  • About section

Top landing page element you can try: 

Logos – As soon as you land on this page, you see some logos of clients who’ve already invested in The Coaching Room. This helps build trust right from the beginning! So, can you do it on your landing page, too? 

Choose ScoreApp to build your landing page and lead magnet

Overall, to get your audience to take action, you need:

  • A valuable lead magnet (something they actually want)
  • A strong landing page that sells it

With ScoreApp, you get both!

Around half of these landing page examples were built with our software and sell a quiz lead magnet. 

This will attract more subscribers and impress them with a personalised resource. At the same time, you will collect plenty of data, segment your audience accordingly and nurture them strategically, turning more of them into customers. A win-win!

Thank you to Josh Smith at LeadFlow for creating some of these fantastic landing pages. LeadFlow don’t only create beautiful landing pages, they also create complete quiz funnels. Reach out to them if you need more support.

Create your FREE quiz lead magnet and landing page with ScoreApp today.

About the author
Leigh Simons
Head of Customer Service
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