You’ve got an email list, and you want to grow it. So, what’s the best way to attract new subscribers?
You know you want engaged leads, but simply offering a discount code or a freebie might not cut it in a competitive market.
The good news is that the right lead magnet is a game-changer.
And here’s the thing—it doesn’t matter how fancy or complex your lead magnet is if it’s not relevant, useful, and engaging to your ideal clients.
But with so many types of lead magnets to choose from, how do you know which one will attract your target audience and convert them into subscribers?
The secret is that it’s got to offer something of value.
Your lead magnet must address your audience’s pain points and show how you can help.
In this blog, we’ll explain several types of lead magnets and highlight how ScoreApp can help you create the perfect one for your business.
Let’s dive in…
Why growing your email list is so important
An email list is one of the most valuable assets your business can have.
Why? Because it’s yours.
Social media platforms like Facebook, Instagram, and LinkedIn are great for visibility but come with risks.
Algorithms change, and profiles may even be shadowbanned without warning. But your email list is a solid, direct line to your audience – and these are people who have actively chosen to hear from you.
An email list allows you to nurture leads, provide value, and guide them through your sales funnel.
When you understand your subscribers and consistently address their needs, you’ll see better engagement, higher conversion rates, and more sales. ScoreApp supports your email marketing, outperforming other digital marketing channels for ROI.
What problems do your potential customers have?
So, how do you decide which lead magnet is best for you? You solve a problem.
Think about what’s keeping your target audience up at night. What’s stopping them from taking the next step? Understanding their specific pain points is a must in creating a lead magnet that draws them in.
Let’s look at two hypothetical scenarios:
- You’re an AI consultant whose audience worries about how AI will impact their business. The perfect lead magnet is a quiz that helps them discover how ready they are to embrace AI, like our AI Disruption Analysis Template.
- You’re a fitness coach with busy customers who have little time to spare. An assessment that recommends a free meal plan or a home workout guide will solve your clients’ problems, such as our Personalised Nutrition Audit Template.
Knowing your audience is crucial to growing your email list successfully using lead magnets.
When you understand their pain points, you can choose the lead magnet that delivers the solution – simple!
6 different types of lead magnet
But what different types of lead magnets can you use? There are many types, and like most things in life, each has unique pros and cons. The one that’s best depends on your audience and business goals.
Let’s look at six of the most commonly used:
1. Webinar
Webinars are a powerful way to engage a live audience and share valuable insights or training in person. They give you the chance to deliver a live sales pitch and interact with participants, who will ask questions and listen to your advice directly.
Pros:
- They’re highly engaging and allow you to build relationships
- They establish authority and build trust with your audience
- They have a high perceived value and often result in better-quality leads
Cons:
- They’re time-intensive to put together, produce, and host
- They can have a low conversion rate if your topic is too niche or the timing isn’t right
- They need effective promotion to make sure you get good attendance
You can use ScoreApp to make your webinar more interactive, which helps in effective promotion.
2. PDF download (eBook, checklist, guide)
Downloadable PDFs (an eBook, checklist, or guide) are classic lead magnets that give your prospects information on a topic they care about. They’re relatively easy to create and offer ‘evergreen’ value, meaning they continue to generate leads over time.
Pros:
- They’re quick and relatively inexpensive to create
- They provide evergreen content that can be used long-term
- They’re easy for your prospects to consume at their own pace
Cons:
- They have a lower perceived value than interactive content
- Engagement can be lower since it’s a passive format
- They can be easily ignored or forgotten in crowded inboxes
3. Quiz
At ScoreApp, we have plenty of stories from our customers that show how quizzes make amazing lead magnets.
They encourage your audience to actively participate and offer significant value (with personalised results) that helps them solve a specific problem or learn more about themselves.
Pros:
- They’re highly engaging and interactive
- They provide personalised results and increase user interest
- They’re great for segmenting your audience based on their quiz responses
Cons:
- They require thoughtful design to be effective
- They may attract leads looking only for entertainment, not serious prospects
- You take the risk of gathering low-quality leads if the quiz isn’t well-targeted
Creating a customised quiz lead magnet with ScoreApp’s AI-assisted features and templates is incredibly simple!
Score App integrates with your email marketing platform to engage your audience, segment your leads based on their answers, and even automate your follow-up emails for added value.
4. Surveys and assessments
Surveys and assessments gather insights about your audience. By asking thoughtful questions, you can engage potential customers and collect valuable data for future marketing.
Pros:
- They gather valuable data and insights about your audience
- They engage users by asking for their opinions, creating a sense of involvement
- They can be used to identify pain points and inform future marketing efforts
Cons:
- They have lower completion rates—people are often reluctant to fill out surveys
- They need to be short and to the point to avoid potential loss of interest
- You risk generating fewer leads if the survey is too long or complex
5. Waitlist
Building a waitlist builds demand before you launch a new product or service, which is crucial for successful sales. It creates a sense of exclusivity and urgency and signals to your audience that something exciting is coming—and they can be first in line.
Pros:
- They create a sense of exclusivity and urgency
- They build anticipation for a product or service launch
- They provide a list of highly interested, engaged leads.
Cons:
- They’re only suitable for specific scenarios (e.g., new product launches)
- They may deter leads who prefer immediate access to the new product
- Consistent communication is needed to maintain audience interest.
6. Video mini-course
A video mini-course is an educational format that offers immense value to your target audience. Over several days or weeks, you can nurture potential clients while showing expertise, building trust, and positioning your brand as an authority.
Pros:
- Their high perceived value positions your brand as a go-to authority
- They encourage deep engagement and learning
- They nurture leads over several days or weeks
Cons:
- They’re time-consuming and expensive to produce
- They require lots of promotion to attract participants
- They can have a high dropout rate if they’re not engaging enough
You can create your video mini-course in no time with our new ready-to-go templates:
- Business Coach Mini-Course Template
- The Financial Freedom Mini-Course Template
- The Free Fitness Video Mini-Course Template
Picking the right lead magnet for your business
So, back to the burning question… Which lead magnet is best for your business?
Your answer depends on three fundamental things:
- Knowing your audience
- Understanding their needs
- Matching them with your unique offering and personal strengths.
What’s important is that you provide value and that your lead magnet aligns with your audience’s preferences and pain points.
Remember that your lead magnet must solve a problem for your audience; otherwise, it won’t convert.
Create your lead magnet with ScoreApp
So, once you’ve decided which lead magnet will work best for you, what’s next?
A lead magnet doesn’t have to be complicated with ScoreApp. Whether you’re creating an interactive quiz, building a waitlist, or offering a video course, ScoreApp’s intuitive software makes it simple to set up, customise, and engage your audience.
Are you ready to grow your email list and attract more high-quality leads? Try ScoreApp for free today and take the first step towards building a more engaged audience!
Create your FREE ScoreApp lead magnet now and start seeing results.
