Best Methods To Get More Email Subscribers

Email list building is absolutely essential for any business that wants to forge strong and lasting relationships with customers and clients. Email marketing is one of the most effective and versatile ways to engage leads, increase conversions, and create consistent revenue. 

The challenge is how to grow your email list and fill it with high-quality subscribers. The type of readers who will get involved with your brand and make purchases. 

The truth is, it’s a process. A process that any business can make work, true, but one that will take a bit of time and effort to master email list building. 

Best strategies to grow your email newsletter subscribers

The best email marketing strategies to bulk out your list are a mixture of:

• Engaging and enticing lead magnets that draw people to your email list
• Personalized and specific content marketing that encourages stronger relationships and a greater chance of converting
• Partnerships with relevant brands and influencers that add credence and promote sign-ups outside of your direct followers 
• The tools that ScoreApp gives you to automate and optimize things with ease.

If it sounds like a lot, then don’t worry. This blog post is here to go through it all with you, step-by-step. By the end, we promise you’ll know all there is to know about the best methods to get more email subscribers to your list. 

Let’s dive straight in, shall we? There’s a lot to cover when it comes to email list building.

We’ll start with ScoreApp’s specialty: lead magnets that grab attention and build an engaged email list.

1. Offer a compelling lead magnet

Unless your lead is red hot and knows all about you and what you do, then the best way to get them onto your email list is to offer them something in return. Something valuable, something that gives them insight into their business and eases a pain point. 

That’s why the strongest lead magnets favor helping leads reach a goal or overcome an issue rather than offering an arbitrary prize. You don’t just want an email sign-up—you want the lead to become invested in your business and what you have to offer them. You want to create a lasting connection and nurture leads over time. 

There are a few different lead magnets that hit in different ways, but they can all be used (alone or together) to effectively increase email subscribers. Try a combination and see what gets the best results.

Quizzes and assessments. Create questions and frameworks that drive engagement with a ScoreApp quiz. Meanwhile, the results offer unique insights that are useful to both the lead and to your marketing team. As well as collecting email addresses, quizzes can pre-qualify leads and segment your email list to enhance personalized marketing down the line. Even better, it’s easy to get started on making quizzes thanks to our series of templates.

Video mini-course. Video mini-courses give you the opportunity to show off your expertise in easy-to-digest, bite-sized chunks. Since leads who watch your mini-course are likely to be warm and engaged to begin with, you have a chance to nurture the relationship and build trust while demonstrating the value you bring to the table. You can also add a couple of questions before sign-up to get ahead on segmenting leads in your email list. 

eBooks and exclusive in-depth reports. Another way to add value, PDF reports offer personalized insights into a lead’s performance. When you target growth metrics, you show how you can have an impact on them, and leads will be all too happy to sign up to your email list for more of the same. eBooks are likely to have a broader subject matter, but they can still be used to show your mastery of industry issues and pain points. Have a few different eBooks written and ready to draw in leads. 

Surveys and gifted surveys. Surveys give leads the chance to share more with you than just their email addresses. In return for their honesty, email addresses, and data, they get useful and segmented data. ScoreApp survey templates mean you can create multiple surveys in no time. You can take things a step further with a gifted survey. Longer and more in-depth gifted surveys work harder to attract ideal clients in exchange for a tangible, valuable reward on completion, such as: 

• A physical or digital book or other resource 
• A special offer, like a free consultation
• Exclusive access to gated content
• Links to webinars or mini-courses
• Anything else that brings value to your target audience and encourages them to sign up to your email list.

Checklists and templates. Give leads the chance to generate their own offerings, with templates that make writing blog posts or creating processes easier. Anything you can demonstrably simplify for them and turn into a template will be a big draw. You can also offer guidance with checklists that indicate their progress or where they fall on a growth scale (for example), and valuable and personalized insights based on the results.

2. Create an opt-in landing page that converts 

If you want the best chance at increasing email subscribers, you need to keep things simple with a dedicated and streamlined landing page.

Remember, the one definite action you want visitors to take is to sign up to your email list. And they’re more likely to do that if there’s a clear CTA for that and that alone. You don’t want to split their attention or muddy the issue of what you actually want them to do. 

ScoreApp’s landing page builder will help you put all the pieces in place to create a high-converting landing page and increase email subscribers, but there’s also some best practice to keep in mind:

• Keep your page and copy clear, concise, and focused on an obvious and tantalizing benefit.
• Don’t expect readers to take your word for it: include social proof to get them on side. Testimonials from similar customers are often more persuasive than any marketing spiel. Especially when they independently demonstrate how you’ve solved key issues. 
• Be bold with your CTA, and leave no doubt what action should be taken. Something like “Click to get our free guide now and increase sales today”. You have to tell the reader what you want them to do and why they should do it, or they could be forgiven for wandering off without joining your email list.  

3. Leverage social media to drive email sign-ups

You may not realize it, but social media is one of the best ways to build an email list. Think about it: if you’ve been using social media platforms regularly, then you already have access to an engaged, warm audience who won’t need much convincing to opt in.

The major social media platforms have ways to help you build an engaged email list:

• Instagram and LinkedIn Stories: Use stickers or swipe links (if your account is eligible) to guide people to your opt-in landing page. 
• Twitter/X and Facebook: Make your lead magnet the first thing anyone sees by pinning it to the top of your page. Pick a strong, attention-grabbing lead magnet, like a personality profile quiz, and pair it with an even stronger CTA to entice visitors. 
• YouTube videos: End your YouTube videos or shorts by promoting a freebie or special discount in exchange for joining your mailing list. You can include a button on the video, but also include links in the video description for extra coverage. 

That being said, there are techniques you can use across your social media that will get more email subscribers in the long run. Put a link to your lead magnet in your bio. Reply to comments on posts anywhere and offer a freebie if they private message you. It all adds up.

4. Add sign-up opportunities across your website

Your website gives you multiple chances to get more email subscribers. If leads are on your site, then they’re already interested in you and what you have to say. All you need to do is make it easy for them to opt in to your email list. 

Pop-ups can give visitors the opportunity to sign up at different points. There’s no need to overdo it, but pop-ups that link to a lead magnet on arrival and exit are especially effective. Exit-intent pop-ups can also leverage a sense of demand to nudge the reader closer to signing up. “Don’t forget to grab your free eBook before you go!”

You can also include a hook in your header text, followed by a hero button that links to a landing page. Another option is to use ScoreApp’s email form creation tool to embed a lead magnet opt-in on the site or in blog posts. 

5. Run a giveaway that requires email sign-ups

Let’s face it—sometimes you have to dangle a prize in front of people if you want to build an engaged email list. Competitions and giveaways are some of the most reliable ways to generate a short, sharp spike in engagement.

There’s a fine line to tread, though. There’s no point in offering money or a holiday. That path will get you a quick sign-up followed by an equally swift unsubscribe. What you need is to offer something that aligns with your ideal client to help them with a pain point or a growth goal. A coaching session is one idea, or content that isn’t free elsewhere, like a book. 

Whatever the prize, take to your social media pages, online community pages, and website to promote it. Add it to your bios, change up your pinned posts, run it in your stories. All the places we’ve mentioned.

If you can partner with an industry influencer or leading light as part of the prize, even better. Their reach will expand your possible audience and increase email subscribers.

6. Host a webinar or virtual event

Any platform where you can show off your specific and valuable knowledge will give you an unmissable opportunity to increase email subscribers. Webinars are particularly valuable, as they let you target and hold court on a single issue and solution.

Your ScoreApp quiz data and email list will give you an idea of topics your target audience will find irresistible. With that knowledge, you can host a free training session, an expert interview, or live Q&A. If your hook is strong enough, then people will definitely sign up to increase their knowledge and get a front-row seat to valuable content and expertise. 

If you want to take registrations and conversions a step further, then you can hype up the event with a waitlist that also serves to prequalify leads. Follow up with a nurture sequence to maximize engagement with interested parties and attendees after the event and demonstrate the value of being on your email list immediately. 

7. Use referral incentives to grow your list

How often do you check user reviews and scores before you buy a product? Or before you choose which movie to watch? We put a lot of stock and faith in what other people think, which is why a recommendation or testimonial is such a powerful tool to sway potential leads. 

That’s especially true when we’re looking for someone to help solve a specific issue, or reach a desired goal. It’s known as third-party endorsement in PR circles, and it’s a core tactic. The other side of the coin of testimonials is encouraging your happy customers to spread the word and help build an engaged email list under their own steam with referrals. In this instance, we want to get them to bring people in their network to you. 

Offer your leads a bonus, discount, or exclusive content for referring friends. Whether it’s a recurring reward for every lead, or an unlockable achievement (three leads equals a free resource), you’re giving them the impetus to help you increase email subscribers.

8. Use surveys to engage and convert potential subscribers

A static lead magnet can do great things. Especially when it offers knowledge and value, like a freebie or a video mini-course does. The great thing about a survey, though, is that the questions you ask can make the lead feel like part of something bigger. A community, a chosen few. That creates a powerful connection to your brand which raises the chances of converting. 

The way to make a survey work toward building an engaged email list is to ask engaging, customer-focused questions. Your ScoreApp data and email list segments will give you an idea of topics that are likely to be important to them. 

The results should be followed by a personalized, lead-specific report, which you’ll send on in exchange for an email address. They get actionable insights, and you get more email subscribers. It’s that simple.

9. Create an exclusive email-only community

Exclusivity is a heady drug. People love to feel like they’ve been granted access to something exclusive, to think they’re getting value above and beyond what everyone else is privy to. While it’s true that you’re engaged in active email list building, you can make your list a place where subscribers feel special. 

Subscriber-only perks such as early access to products, gated content, and exclusive webinars will all do the trick. By using the data from ScoreApp (particularly quizzes and surveys), you can split your list into segments and promote different perks at different times. The only thing better than being part of an exclusive group is getting personalized special treatment.

10. Automate email follow-ups to keep subscribers engaged

When it comes to email marketing strategies, automation should never be overlooked. Not only does it make your team more efficient by removing the need for manual intervention, but it also means no lead is left hanging. That means they’re not waiting until the morning or after the weekend for a reply, and you have more time to spend on other elements of email list building. 

As well as those key benefits, automation gives you the power to deliver consistent value to subscribers, keeping them engaged in the long term.

ScoreApp’s analytics tools let you keep an eye on the performance of your follow-ups and keep things optimized. If your subject line, CTA, or body copy isn’t performing, then instant A/B will get you back on track in no time.

How ScoreApp makes email list building easier

The best way to build an email list is to unlock the potential of social media and create materials that guide the reader to signing up. While it’s possible to do that without ScoreApp, we wouldn’t recommend it. Not if you want to streamline the process with content that encourages engagement while providing valuable insights. 

ScoreApp is your secret weapon, working alongside email marketing strategies to get more email subscribers with ease.

• Deploy quizzes and assessments that promote engagement, and offer valuable insights in exchange for an email address. 
• Harness automation to follow up on engagement with welcome and nurture sequences, or reply to comments with recommended next steps/a link to a landing page.
• Use templates to come up with surveys, quizzes, and landing pages that increase the number of opt-ins with clear CTAs and value propositions. 
• Draw out and offer insights with surveys that also segment leads for personalized marketing.
• Seamlessly integrate ScoreApp with your email marketing platform and CRM to keep your email list building operation running smoothly.

Build an engaged email list, with a little help from ScoreApp

The best way to build an engaged email list is to pair email marketing strategies with social media techniques and strong lead magnets. 

It requires a dedicated, comprehensive, and open-ended approach. It needs different lead magnets that can be deployed across social media and other platforms for maximum impact. It relies on CTAs and landing pages that draw the reader in and sell the benefits of signing up, and for those benefits to be tangible and well thought out. 

Thankfully, ScoreApp has ways to simplify and automate email list building. Lead magnet templates, automation tools, and analytics work together to fill your email list with the most relevant and desirable leads and subscribers at all times. 

See for yourself just how effective ScoreApp is at helping you get more email subscribers. Try it for free today.