Creating a challenge for your audience makes for the ultimate lead generation tool. With ScoreApp, you can swiftly set yours up at a minimum cost to convert warm leads into long-lasting, high-quality clients.
Here’s why it’s time to start your lead generation challenge using ScoreApp:
- People love a challenge. It keeps them engaged, motivated, and invested in the process. Or, in this case, your services.
- It allows for a smooth introduction. Imagine a new audience being introduced to your business in the most natural way possible, where they’re actually getting something out of it. Ideal, right?
- Low effort, high reward. Once you have the email automation set up, you can sit back and let the challenge (and its participants) do the work.
Depending on your ideal outcomes, there are two ways you can go about your challenge.
- Live challenges – where everyone does them at the same time between certain dates.
- Evergreen challenges – where you set them up so that people can join whenever they sign up.
Read ahead as we run you through how to get the most out of your lead generation challenges – from setting goals and creating killer content to offering too-good-to-miss incentives.
Outline clear, specific goals for your challenge
This might sound obvious, but without a clear goal in mind, keeping audiences interested can be quite the challenge (and not the good kind).
That’s why giving people a measurable and achievable objective to work towards is key to getting sign-ups. But these objectives need to be specific, too.
For example, a LinkedIn trainer might offer their clients a 10-Day LinkedIn Profile Optimisation Challenge, which guides them on how to maximise their LinkedIn potential. At the end, they’ll have all the knowledge they need to ramp up their B2B networking and, ultimately, increase their sales.
The best approach? Pinpoint exactly what your ideal clients are looking for, and set your goal accordingly.
Set your challenge for a specific, targeted audience
This brings us perfectly to our next point! By focusing the challenge on a specific group who align with your product or service, you’ll have peace of mind that the right kind of people are participating.
So, say you’re an online health coach who has three main service offers and audiences. Pick one and really home in on their individual needs.
Instead of combining meal plans, self-care, and exercise all in one challenge, you could roll with the nutrition service. Throughout the challenge, you’d include a series of recipe videos, fact sheets, and shopping lists to fully target your audience’s needs for diet guidance.
In return, you’ll know that everyone taking part is there for the right reason: they’re willing to commit to both learning and investing in your business offerings. It’s a win-win.
Offer valuable incentives
While challenges are highly effective for drawing your participants in, incentives are what gives them the motivation to succeed.
Offer your audience compelling rewards that resonate with their interests or needs. But before you hand out a generic discount code for your services, ask yourself these questions:
- Does this incentive reinforce what I do?
- Is it helpful to my audience?
See, discount codes are great – but they’re not quite enough to tick both boxes.
Instead, why not consider a free book copy, access to a course or digital product, or, if you’re an Saas business, a month’s free subscription? Not only are these greater in value, but they feel more ‘exclusive’ to your audience, which in turn will help ensure they’re getting the very most out of your challenge.
And lastly, clearly inform your participants on how they can claim their prize and what makes them eligible. For example, if you’re doing a live challenge, who can be the first to reach a specific goal?
*Healthy* competition is a sure-fire way to keep people on their toes.
Create engaging challenge content
Now let’s get down to the nitty-gritty of your challenge: the actual content.
You can have the best incentives around, but if the challenge content is anything but enticing, your participants are far less likely to complete. Content is king, after all!
Fortunately, there are endless possibilities when it comes to making your challenge your own. This is the perfect chance to show your brand personality and boost authority – so have fun with it!
Here are a few ideas to get you started:
- Make engaging and educational materials such as tutorials or worksheets
- Share videos introducing yourself and your business to put a face to your brand
- Display information in eye-catching infographics to break up the text
- Include a webinar or podcast for participants to tune into
Of course, there is a balance between challenging and asking just a little too much of your audience. Avoid them quitting early by making each day actionable and achievable: little and often is key.
Add time-limited urgency
People often thrive when they have a deadline to work towards. Deadlines encourage participants to spring into action and give them a clear time on when they can expect to achieve their final goal in the challenge.
Set a clear timeframe of each stage to foster a sense of urgency. Less dilly-dallying and more doing.
You can format this in different ways – from a countdown time to your results page right through to daily emails that keep people on track.
Add a sense of community engagement
When it comes to doing challenges individually, it can feel a lonely feat. There might be a burning question you want to ask fellow participants, share experiences, compare results, or even just chat to like-minded people who are (quite literally) on the same page.
The fact is: challenges are better when people can see what others are doing. So, how do you go about this? Simple!
All you need to do is start up an online community (Facebook, Slack, or even forums such as Reddit) for participants to share their progress. This will also help build trust in your brand – a crucial factor for keeping your customers coming back.
Don’t forget to follow up!
Last but certainly not least, it’s important to include a strong follow-up to keep your participants engaged, even after they’ve completed the challenge.
A follow-up might be an exclusive offer or a personalised email congratulating them on their results, along with another free incentive. This final interaction is what converts leads into customers – so use it wisely.
If you’re feeling overwhelmed with the task at hand, fear not! ScoreApp can be easily linked with your email tool for personalised marketing, so once it’s all set up, you can crack on with running the other areas of your business.
Sign up to ScoreApp today for FREE
ScoreApp is the ultimate one-stop lead generation tool, designed to make your life easier with challenges that deliver true results.
- Set up automated emails by linking up to your existing email marketing platform.
- Create a branded results page for customers to land on once they complete the challenge.
- Build an eye-catching landing page that walks people through your challenge and encourages them to get going.
- Include a questionnaire that helps both you and your participants understand their final goals.
- Gain valuable insights into your audience and their challenge experience so you can refine your strategy moving forward and target your dream clients.
The best part? You can step up your lead generation process today, completely free of charge. Sign up to get started!
