Online surveys are powerful tools for connecting with actionable insights you can use to your business-boosting advantage.
But as powerful as online surveys are for meeting your customers’ needs, improving employee satisfaction, or uncovering essential market research data, you need to be working with the right tools.
The best survey tools will help you enhance your designs, streamline your processes, and return quality insights for accelerating the growth of your business.
Here we’re going to look at the best survey tools available right now, including ScoreApp – our very own platform designed for businesses of all sizes.
The key features to look for in a survey tool explained
Before you start comparing online survey platforms, there are certain attributes to look for to make sure you choose the right tools for the job. Let’s explore.
Ease of use
Any solid online survey tool should have an interface that’s easy to use, and that you don’t have to be a tech wizard to understand. The best online survey tools usually offer interactive templates and intuitive features which boost productivity while reducing time-consuming learning curves.
Customisation options
Any online survey platform worth its salt will also come complete with customisable templates that are not only slick and user-friendly, but also allow you to add your branding with ease.
Analytics and reporting
Any good survey tool will have in-built analytics dashboards that present your survey data in a way that transforms your raw data into actionable insights.
Mobile optimisation
If your surveys aren’t optimised for mobile, your response rates will suffer. So you should look for a survey tool that automatically optimises your surveys across all mobile devices.
Integration capabilities
Another key feature the best survey tools offer is the ability to seamlessly integrate with CRM systems and email marketing platforms to streamline workflows for the best possible results.
Top survey tools for market research and customer feedback
Now you know what to look for, let’s look at some of the very best survey tools for market research and customer feedback.
SurveyMonkey
As one of the world’s most popular online survey creation platforms, SurveyMonkey offers customisable templates, detailed reporting, and multilingual options.
It’s an ideal tool for larger organisations looking to launch surveys in multiple regions, as well as businesses which need advanced analytics features.
Typeform
Typeform is known for its ‘people-friendly’ surveys, which are conversational and personable.
Offering a wealth of integrations with popular CRMs and easy-to-implement logic jumps, this platform is perfect for businesses looking to drive engagement on a fairly large scale.
Google Forms
Google Forms are slick, super simple, and free to use. The templates are pretty basic, but they’re user-friendly and you can collaborate with your teammates in real time when creating your survey.
This is a great tool for small businesses with modest budgets looking to gather essential feedback with minimal fuss.
ScoreApp
As the standout tool for creating stunning surveys that earn consistently solid response rates and actionable customer feedback or market research insights, ScoreApp is equipped with:
- Interactive quizzes and scorecards for engaging participants
- Customisable branding options
- Advanced analytics to transform survey data into meaningful insights
- Automated follow-ups and segmentation
This is the perfect tool for businesses looking for an all-in-one solution to generate leads, collect valuable data, and nurture customer relationships.
Why ScoreApp is the best solution for your business
With a host of tools and features designed to offer the best possible return for your survey marketing efforts, ScoreApp comes with its fair share of business-boosting benefits, including:
In-built lead generation
Unlike other survey tools, ScoreApp doubles up as a powerful lead generation platform, allowing businesses to collect and nurture leads for long-lasting value.
Slick customisation features
Fully branded surveys and quizzes offer your participants a professional, cohesive experience. ScoreApp’s easy-to-use customisation features make personalising your surveys a slick and simple process.
Actionable analytics
ScoreApp’s highly visual dashboards will help you quickly identify emerging trends and make data-driven decisions that will accelerate your commercial growth.
Integration with existing workflows
ScoreApp seamlessly integrates with email marketing and CRM tools, which ensures smooth communication with your participants.
Affordability and scalability
ScoreApp offers flexible pricing to suit businesses of all shapes and sizes, so you can scale your campaigns and initiatives in a way that suits your needs.
How to get started with ScoreApp
Getting started with ScoreApp’s online survey tools is swift and simple, and you can earn the results you deserve in four straightforward steps.
1. Choose your template
Start with one of ScoreApp’s ready-made templates for gathering market research insights, employee satisfaction data or customer feedback.
2. Customise your survey
Once you’ve selected your template, add your branding, adjust the pre-set questions to suit your survey goals, and incorporate ScoreApp’s interactive features.
3. Launch and promote
Share your survey via email, social media, or your website to connect with a wide range of responses, insights, and data.
4. Analyse results and take action
Use ScoreApp’s in-built analytics tools to interpret your survey responses, refine your strategies, and get an edge on the competition.
Choose ScoreApp: the best tool for business-boosting insights
By working with the right online survey tool, you’ll streamline every step of your design and creation process while earning consistently high response rates.
The best survey tools also make the data analysis quick and easy – meaning you can explore, arrange, and dig into your survey responses to connect with valuable data that will refine your business strategy for the better.
While there are plenty of decent options out there, ScoreApp’s robust mix of engagement, scalability, analytics, and customisation capabilities will give you consistently healthy returns for your efforts.
Not only will ScoreApp help you make visually appealing designs that are optimised across all devices, but it will also give you the tools and features to both engage and nurture your leads post-survey.
Are you ready to take your online surveys to the next level one template at a time? Try ScoreApp for FREE.
