Black Friday is the big day, but if you want to maximise your sales, what you do before and after matters just as much.
So, to help you get the most out of your funnel, we put together some Black Friday email templates that you can send to your list (you’re welcome!).
How to sell out your Black Friday offers
- Plan the right Black Friday offer for your target audience – Generic 10% discounts for everyone don’t cut it anymore. So, create something unmissable for a specific segment or type of customer. This could involve a substantial discount, a bundle centred around the same theme, or additional bonuses and perks that are ONLY available on Black Friday (like a free product or 1:1 session with you)
- Use urgency – Go all in on FOMO, and highlight what makes this a limited offer (is it your stock? Are there just four 1:1 sessions available? Only the first 200 customers get a 70% discount, and then it goes down to 60%?)
- Promote a Black Friday waitlist – A waitlist will take that FOMO to the next level and create a premium, exclusive feel. So, tease your Black Friday offer on your waitlist landing page. Lead with it ONLY being available to those subscribers, or maybe they’ll get additional benefits, like a higher discount or bonus. With ScoreApp, you can attach a quick quiz to your waitlist (for example, “What’s Your Fashion Aesthetic?”) and connect it with your email marketing platform. That way, as well as attracting and engaging more people, it’ll give you valuable data, segment those subscribers into groups, and allow you to personalise your Black Friday emails. Much more effective!
- Send targeted and relevant messages – Nurture your list before Black Friday to build and maintain momentum. Then, send more emails with your unmissable deals during the promotional period. Finally, stay in touch with your list afterwards to retain them and make more sales
With a full Black Friday sales funnel, you’ll offer your deals to a list of people who’ve actively expressed an interest in them and have already been nurtured. Talk about setting yourself up for success!
So, let’s plan the right funnel. Here are some Black Friday email templates for both product-based businesses and service providers, including examples for different niches.
Use them as inspiration, and personalise them to make them super relevant for your audience and offers.
Email templates to send before Black Friday
During your pre-launch phase, focus on creating anticipation, urgency, and excitement for your upcoming Black Friday offer.
Will you send these emails to your existing list (perhaps a fairly broad and generic one)? Then, the call to action could be to subscribe to your Black Friday waitlist for exclusive deals.
Already promoted your Black Friday waitlist and filled it with subscribers? Your pre-launch campaign could remind them of the premium deals and bonuses they’ll access. So, make them feel special, and encourage them to watch out for your emails so they don’t miss out.
E-commerce business pre-launch email example
Subject Line: Look out for your VIP Black Friday deal
Hi [First Name],
This year, we really didn’t hold back when creating our Black Friday offers!
Our shop will [description of the generic Black Friday discount that’s available for everyone].
But because you’re on this exclusive waitlist, you’ll get EVEN MORE 🤩
When we send you that special code, you’ll be spoiled with:
- Free shipping
- Early access so that you can start shopping before everyone else (without running the risk of missing out)
- A whopping 70% discount for the first 200 customers
So, mark your calendar for [insert early access date] and set an alarm for [time] to grab that 70% discount and snatch your favourite products before our limited stock runs.
Not long to go!
[Your Name]
[Your Business Name]
Service provider pre-launch email example
Subject Line: Exclusive Black Friday deal for action-takers
Hi [First Name],
Since Black Friday is around the corner, I felt generous.
I came up with an exclusive opportunity to help more entrepreneurs move their business forward and increase their sales…
but ONLY for those who are serious about taking action 💪🏻
On Black Friday, you can access:
- [Offer name]: [Brief description of the service and how it’ll benefit your clients] for £999 instead of £1999
- [Digital product name]: [Brief description] for 60% off
- Bonus: [for example, anyone who invests in your group coaching programme on Black Friday will receive a free 1:1 session with you]
How can YOU get your hands on these ridiculously valuable deals, [First Name]? Easy:
📩 Join my VIP waitlist now [link], and look out for my next email
Can’t wait!
[Your Name]
[Your Business Name]
PS. ONLY my Black Friday waitlist subscribers will get access to those time-limited offers. So, don’t miss out, [First Name]: sign up now [waitlist link]
Email templates to send during Black Friday
These emails should be PIPING HOT!
Highlight that sense of urgency, make it a breeze to start shopping, and compel your subscribers to do it right now (but keep reminding them by sending more than one email).
Black Friday email example for e-commerce businesses
Subject Line: BEST time to stock up on your skincare faves [60% Black Friday deal]
Hey [First Name],
NOW is literally the best time to [lead with the benefit of your offer, like “stock up on your skincare products for a fraction of the cost”]:
our big Black Friday sale is LIVE!
🛒 Shop now to snatch your favourites before they go, and discover more must-have products
Some of our top deals?
- [Bundle]: Save 60% by ordering 3 skincare products from the same brand
- [Product name or collection]: Now only [discounted price] instead of [full price]
- Free shipping on ALL orders over £30
Stock is limited, and there are more than [number of subscribers] on this list. So, don’t miss out, [First Name]!
[Your Name]
[Your Business Name]
PS. Shop now to find all your favourite skincare products before they run out: [link to shop]
Black Friday sale email example for service providers
Subject Line: SAVE & MAKE more money on Black Friday 🤑
Hi [First Name],
It’s finally here!
With my exclusive Black Friday deal (only for VIP waitlist subscribers like YOU), you can now take control of your finances for a fraction of the price…
but only if you act fast!
For the next 48h, you can get:
- A tax planning consultation to [benefit of your offer] for [discounted price] instead of [full price]
- A Financial Health Check that will [benefit of your offer] for [discounted price] instead of [full price]
- A 1:1 Investment Consultation to [benefit of your offer] for [discounted price] instead of [full price]
It’s the perfect time to sort out your finances and plan your next move!
[link to your website with the offers]
Exciting times ahead for you, [First Name]!
[Your Name]
[Your Business Name]
PS. Why wait and pay more when you can get the same services now for [discount] off? Take control of your finances, and save money at the same time: [link to offer]
Email templates to follow up after Black Friday
Your Black Friday sales funnel shouldn’t end on Black Friday itself!
Instead, keep nurturing and upselling to your subscribers (for example, for Cyber Monday or with bespoke, time-limited discounts).
You should do this with both the people who bought during Black Friday and those who didn’t. After all, they’ve already expressed an interest in your brand. So, it’d be a waste to forget about the latter just because they didn’t take action (yet).
Follow-up email example for e-commerce businesses (non-buyers)
Subject Line: Still looking to upgrade your outdoor gear for less? (LAST chance)
Hi [First Name],
I noticed you didn’t make the most of our Black Friday deals, but…
why end up overpaying for your outdoor gear later down the line when you can get it for less right now (and save that money for your adventures, instead)?
From tents to walking boots and bags, you can get yourself sorted for YEARS’ worth of trips and hikes for a CHEAPER one-off investment.
So, since you missed out on our 60% Black Friday sale, here’s one last opportunity, from one outdoor enthusiast to another:
⛺Enjoy 30% off our entire shop for the next 48h
[Link to shop]
[Your Name]
[Your Business Name]
PS. Don’t miss out AGAIN, [First Name]! Get all your outdoor gear for 30% less to enjoy more and cheaper adventures for years to come: [link to shop]
Follow-up email example for service providers (buyers)
Subject Line: Next steps (& a gift) for our 1:1 coaching
Hi [First Name],
Well done for snatching my coaching package during my Black Friday sale!
So, what are the next steps?
- Download your premium Welcome Pack [link]
- Book your first coaching call [link] so that we can start diving into your business challenges
- Surprise! Since you took action (and I always reward action-takers), here’s an exclusive 60% discount on all my digital products, valid for 30 days. Just use the code ACTIONTAKER at checkout
Looking forward to helping you solve your business challenges and achieve your goals during our 1:1 programme, [First Name]!
Best regards,
[Your Name]
[Your Business Name]
Maximise your Black Friday Sales funnel with ScoreApp
With ScoreApp, you can boost your sales funnel even further by:
- Promoting a VIP Black Friday waitlist with exclusive deals and perks
- Attaching a compelling quiz to attract more subscribers, learn all about them, and segment them
- Personalising your Black Friday emails based on your subscribers’ quiz answers and preferences, maximising your sales
Ready to make this your best Black Friday EVER? Create your waitlist landing page and quiz with ScoreApp today and for FREE.
