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Guides

What Is a Webinar Funnel and How Do I Set One Up?

Martin Huntbach

18 Nov, 2024 · 6 min read

Creating a webinar funnel will empower you to attract quality leads and provide an experience that engages them at every stage of their journey. When you create a funnel – rather than a webinar and hoping people show up – you offer a level of value that converts your leads into loyal paying customers. With … Continued

Technology

9 Best B2B Market Research Tools to Validate New Ideas

Jamie Page

18 Nov, 2024 · 15 min read

Market research is how you sharpen new ideas in the market, not in your mind. Your internal team is so excited about their new idea – they’re convinced it solves your audience’s current problem. But does your audience agree? Why not find out before you invest time, resources, and money in development? Market research tools … Continued

Guides

How To Use a Webinar as a Lead Magnet

Leigh Simons

15 Nov, 2024 · 7 min read

Webinars are one of the most powerful ways of generating leads, building trust, and showcasing your brand’s expertise. With the right marketing strategy, you can engage droves of potential customers and get an edge on the competition with your webinar content – especially if you use it as a lead magnet. Webinars differ from traditional … Continued

Guides

How to Build a Waitlist Using ConvertKit (Now Kit) & ScoreApp

Rebecca Hollis

15 Nov, 2024 · 9 min read

Recently rebranded as Kit, ConvertKit is the best email marketing platform for creators looking to monetise their list. It’s also pretty popular among service-based businesses. Is that you, too? Then, instead of just promoting a new offer or announcement to your subscribers, use ConvertKit to build a waitlist, creating hype, momentum, and urgency first. Its … Continued

Data

11 Key Market Research Metrics B2B Companies Should Track

Martin Huntbach

14 Nov, 2024 · 19 min read

You want to know that people are going to buy your B2B product or service. Ideally, before you plough any money into development. But how do you know what they’re thinking? Apart from hiring an actual mind reader, market research metrics are your way into the hearts and minds of your prospects. As a B2B … Continued

Templates

Templates & Tactics to Build Anticipation for Black Friday Sales

Leigh Simons

13 Nov, 2024 · 13 min read

On Black Friday, your target customers will see all kinds of deals on every platform. So, let’s be realistic: if you want them to notice and snatch your offer, you can’t churn out a generic last-minute discount. You need to stand out, attract your potential customers, and build momentum before Black Friday itself. The best … Continued

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