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Guides

Common Issues With Online Surveys (And How To Fix Them)

Steven Oddy

15 Jan, 2025 · 6 min read

Online surveys play a pivotal role in collecting customer feedback, connecting with market research insights, and improving employee satisfaction rates. But as much value as online surveys offer, there are common issues that can hinder your success and compromise the quality of your results. By understanding these issues and knowing what to do to tackle … Continued

Insights

Top Benefits of Dynamic Personalised Email Campaigns

Daniel Priestley

15 Jan, 2025 · 7 min read

There are personalised email campaigns, and then there are dynamic personalised email campaigns. Confused by the difference? Let us explain… While incorporating a [insert name here] into your email or subject title is one way to suggest to your audience ‘Hello! We’re talking specifically to you!’, the truth is, this approach just isn’t enough to … Continued

Guides

How to Improve Your B2B Sales Process: 13 Steps to Sell More

Rebecca Hollis

14 Jan, 2025 · 16 min read

It’s tempting to stick to what we’re used to or say “Well, we’ve always done things this way.” But without taking full control of your B2B sales process and being open to improving it, you’d continue to miss out on leads, purchases, and money. So, let’s go through the best tactics to optimise your funnel … Continued

Insights

B2B Sales vs B2C Sales: What’s the Difference?

Jamie Page

13 Jan, 2025 · 7 min read

Some people will tell you that Business-to-Business and Business-to-Consumer are the same because they’re really just H2H (Human-to-Human). Believing this would be a HUGE mistake! Sure, some elements do overlap, but there are major differences between B2B sales and B2C sales. Without understanding them and taking them into consideration, you’d miss out on leads, opportunities, … Continued

Strategy

How Can Email Marketing Fuel Your Overall Inbound Strategy?

Martin Huntbach

13 Jan, 2025 · 11 min read

When it comes to creating an inbound marketing strategy, there are plenty of tools and tactics to consider. As anyone who’s come up with an inbound strategy will know, they all come with different costs and benefits. SEO and PPC will get you to the top of search rankings, but the results won’t always be … Continued

Insights

Use law firm market research to soothe your legal marketing pain points

Steven Oddy

10 Jan, 2025 · 8 min read

Legal marketing priorities are moving away from more traditional methods to embrace the opportunities in our digital landscape. When people need to find you, they start by typing your legal specialism into a search engine – just like they do when they’re looking for anything else. You know this, but how are your internal discussions … Continued

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