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Expert insights, tips and guides to help you grow your business successfully

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Insights

How to Avoid the 5 Biggest B2B Market Research Mistakes

Leigh Simons

10 Jan, 2025 · 8 min read

Good B2B market research gives your business firm foundations for: Your business-critical decisions are informed by reliable data that saves you money, resources, and time. BUT – and it is a big BUT – it’s incredibly easy to make mistakes that undermine the effectiveness of your market research. Let’s take a look at five of … Continued

Strategy

What B2B market research methodologies have maximum impact?

Rebecca Hollis

9 Jan, 2025 · 15 min read

You know what you want to find out about your existing clients, prospects, new markets, and competitors. You know what key pieces of information will take your next business-critical decisions to the next level. But knowing how to get the right B2B market research data is a whole other thing altogether. We’re going to explore … Continued

Guides

The Ultimate Guide to Getting More Leads with Automation

Martin Huntbach

8 Jan, 2025 · 15 min read

Lead generation is key to keeping a business running, but it’s a challenging task when carried out manually. It’s time-intensive, easily open to human error, and even with dedicated team members it’s hard to invest enough time to actually scale. Thankfully, there’s a way to address all these issues and make lead generation both efficient … Continued

Guides

Best Practices For Getting Results With Lead Generation Challenges

Rebecca Hollis

8 Jan, 2025 · 7 min read

Creating a challenge for your audience makes for the ultimate lead generation tool. With ScoreApp, you can swiftly set yours up at a minimum cost to convert warm leads into long-lasting, high-quality clients. Here’s why it’s time to start your lead generation challenge using ScoreApp: Depending on your ideal outcomes, there are two ways you … Continued

Guides

Scale Your Business Faster with Automated Lead Generation

Martin Huntbach

7 Jan, 2025 · 8 min read

Leads are the lifeblood of any business. Without leads, there are no customers. Without customers, there’s no money. Without money, well, there’s no business, and you wouldn’t be reading this blog post. Lead generation is an essential part of running a business, but it can be time-consuming. And let’s be honest, most businesses want to … Continued

Inspiration

A Step-by-Step Guide to using Quizzes for Audience Growth

Jamie Page

7 Jan, 2025 · 7 min read

Building an audience is the foundation of every business. But how can you stand out and connect with the right people when there’s so much competition for attention? Enter quizzes—a fun, interactive, and highly effective way to attract, engage, and convert new prospects. In this guide, we’ll explore why quizzes are such powerful tools for … Continued

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