How to Build an Audience Before Launching Your Product

Launching a product is always exciting, but it’s impossible to do successfully if you don’t have an audience ready and waiting. Too many businesses focus on perfecting their product and then struggle to sell it when it goes live.

The chances are you’ve spent a lot of time and money developing a great idea that could really help people, but if there’s no one to buy it, it will have been for nothing. 

The good news? ScoreApp makes building an audience before launching any new product accessible and easy. In this blog, we’ll walk you through exactly how to do it, step by step.

Why building an audience is so important

Even the most successful products of recent years would have struggled to gather momentum without an audience primed and ready to appreciate them.

Big companies like Apple and Tesla build an audience pre-launch through strategic marketing, hype-building, and customer engagement. They use a mixture of storytelling, exclusivity, and anticipation to boost demand.

Here’s how they do it and what you can do: 

• Controlled leaks—you could tease details without giving too much away.
• Exclusive early access—you could contact influencers (or micro-influencers), journalists and tech reviewers.
• Live keynotes and events—why not host a live event, webinar or countdown and build anticipation?
• Pre-orders and waitlists—try offering a waitlist, VIP access, or a special deal for early adopters. 
• Storytelling and emotional marketing—create a compelling narrative around the impact that your product will have. 
• Community engagement and hype—start a community, engage in forums and encourage discussions. 
• Cross-promote other products—find new ways for your audience to connect your product to something they already love. 
• Targeted ads—run ads that position your product as a ‘must have’. 
• Hype with teasers—set up a campaign with countdowns, sneak peeks and sign-ups. 
• Media coverage—pitch to relevant blogs, podcasts or industry news sites. 

Everything on this list works exceptionally well to build an audience for a product launch. Consider some of these ideas if you have the team and the budget to do it well. However, there’s a very simple way to attract the right people, start valuable conversations, and make gathering leads easy: a ScoreApp quiz. 

By sharing and promoting quizzes on whichever social platforms work best for you, you can ask questions to equip you with segmented data for personalised marketing and deliver more entertainment and value to your new followers. 

Let’s get into more detail on how a quiz can help you.

1. Clarity on who you want to attract

Before growing an audience, you must recognise precisely who you’re trying to reach. If you take a scattergun approach, it won’t work—you only want prospects in your sales funnel who will be interested in your offering.

To make sure you get this right: 

• Identify your ideal customer—who they are, what they do, and what challenges they face.
• Figure out what they want—what problem they’re trying to solve and how your product is going to help them.

ScoreApp’s surveys make collecting information easy, so you can continually refine your approach and make sure your content speaks directly to the right people.

2. Promote your lead magnet 

Once you know exactly who you’re targeting, the next step is getting them to subscribe to your email list, and the best way to do this is by offering valuable information in exchange for contact details.

Here are some simple ways to grab people’s attention through a quiz:

• A free guide or ebook—help them solve a common concern or problem.
• An interactive quiz to engage and capture data—“How Ready Are You for [insert your product’s solution]?”
• A special discount or an early-access offer—incentivise people to sign up before the launch.

With ScoreApp’s customisable templates, it’s easy to create interactive quizzes and surveys to gather information and sign-ups—and to help deliver whichever lead magnet you choose.

3. Set up a landing page to collect sign-ups

If your quiz sends people to a website, make sure it’s built to convert. You need a dedicated landing page with a simple sign-up form to collect email addresses and get people on board.

Tips for a great landing page

Here’s what we recommend: 

• Keep it clean and easy to navigate—don’t overwhelm people with too much text.
• Make sure your headline grabs attention—keep it clear and to the point.
• Explain why signing up is worth it—what’s in it for them?
• Include a strong call to action—encourage them to sign up.

ScoreApp’s landing page templates are also fully customisable and help you create high-converting pages without needing a designer or developer.

4. Use social media to promote your product quiz

Social media is the easiest way to get your upcoming product in front of the right people. It’s where conversations happen, so it’s a great way to share updates, build relationships, and get people excited about your launch.

How to make the most of social media

• Share sneak peeks—showcase your product with behind-the-scenes content.
• Post valuable tips and insights—make sure they relate to your industry.
• Use relevant hashtags—these are still useful for increasing visibility.
• Work with compatible influencers or industry experts—they will expand your reach.

Promote your product through your interactive quiz or survey across all your social media channels. And when you get all your responses? ScoreApp makes capturing and segmenting all your leads from these different sources easy.

5. Keep your audience engaged before launch

When you’ve gathered interest, don’t make the mistake of sitting back and neglecting your new subscribers; you need to keep them interested. If someone doesn’t hear from you for weeks, they’ll probably forget why they signed up in the first place!

Use ScoreApp to segment your new audience and get personal with your marketing. This means making sure you tailor your emails to individual needs and preferences as much as possible. 

We recommend: 

• Sending regular updates on how your product is coming along.
• Sharing valuable content, tips, and insights to help your segmented audience.
• Asking for their input—people love feeling involved in something new.

With ScoreApp’s ability to integrate with leading email marketing platforms, it’s simple to set up automated follow-ups so your entire audience stays engaged without you having to send emails manually.

6. Track your progress and adjust as needed

Nurturing a truly valuable audience is a continuous learning process; the more you track what’s working, the better your results will be. Instead of guessing, always watch your data and refine what you’re doing.

For example, your launch will be far more successful if you know: 

• How many people are signing up through your landing page?
• How many are completing your quiz or survey?
• Which social media posts are driving the most traffic?

ScoreApp’s analytics help you track numbers in all these areas so you can double down on what’s working and tweak what isn’t.

Get your audience ready for the launch

Building an audience before a product launch isn’t as complicated as you might think – not when you have ScoreApp to help. The key is to start early, focus on attracting the right people, and always make sure you keep them interested and engaged. 

Here’s a recap of what to remember:

• Get clear on your ideal audience and what they need.
• Offer valuable lead magnets to encourage sign-ups.
• Use a strong landing page with easy sign-up to collect leads.
• Increase traffic through social media and organic content.
• Always stay in touch with your audience and keep them engaged.

ScoreApp has been designed to give you simple tools to create engaging lead magnets, automate email follow-ups, and track your progress. If you’re planning a launch, don’t wait until your product is ready – start building your audience now!

Try ScoreApp quiz software for FREE and get ahead before launch day.