As a B2B service provider, the dream is to be fully booked up in advance, right?
Where you’re not worrying about where your next client is coming from (and how you’re going to afford to put food on the table).
Where you’re not having to hustle and sell yourself, only to get knocked back or ignored completely.
No, your calendar is full. You’re busy doing what you do best. You’re loving life.
But being fully booked up has a downside – people will quickly click away to look elsewhere if you can’t accommodate them, which will leave next year’s or next quarter’s diary worryingly empty.
What you need is a way to let those interested parties know that they can still get involved with what you have to offer at a later date – which is where a waitlist comes in very handy.
Once you’ve got a waitlist set up, you’ll not only keep your business top of mind for prospective clients but also ensure you’ll never scramble to fill your days and weeks again.
Managing client demand suddenly turns from a challenge into a blessing, too, as a waitlist does more than just organise client requests – it actively works to your advantage. It creates a sense of exclusivity and demand for your services, reinforcing your value in a busy market.
To help you set up a waitlist of your own, we’re going to show you exactly how to use ScoreApp’s templates to manage demand, keep leads engaged, and maintain that steady pipeline of clients.
Now, let’s get your virtual queue forming!
Benefits of setting up a waitlist for your B2B service
Why should you bother with a waitlist, then?
Plenty of companies sell products and get bookings just fine without one, don’t they?
They do, but a waitlist can set you apart and provide benefits that are worth their weight in gold.
When you set up a waitlist you can:
- Capture client interest early: A waitlist shows prospects they’re joining a high-demand service, which adds exclusivity. People love to feel like they’re ahead of the curve and getting something others aren’t – so lean into that.
- Manage leads smoothly: A waitlist can help you organise and prioritise leads for a seamless onboarding process. Manually sorting through leads is a thing of the past, as is sending one-size-fits-all content to every single lead on your list. Once they’re on your waitlist, you can funnel them exactly where you want them to go.
- Continually engage with leads: Keeping potential clients in the loop makes them feel valued and encourages them to stay interested in your services. Build that anticipation, build that excitement, build that hype!
“That all sounds great,” you scream at the screen, “but how do I make one of my own?!”
This is how…
Step-by-step guide to setting up your waitlist
The payoff you get from setting up a waitlist far outweighs the effort you need to put into it.
It’s quick, easy, and doesn’t require any design or web development skills – ScoreApp does all the hard stuff for you.
Here’s how to get your waitlist up and running in four simple steps.
Step 1: Choose your waitlist template
ScoreApp has dozens of ready-made templates for you to use to get the leads flowing in – no matter what industry you work in, there are templates to suit your needs.
For example, if you have a videography service, there’s a pre-built template to encourage sign-ups to a waitlist when you’re fully booked for the rest of the year.
Likewise, there’s a fully booked template for consultancy businesses, a waitlist template for 2025 bookings, and there’s even a freelance-specific template for those who have taken the plunge to consult on their own.
And there are plenty more templates just like these to help you easily capture essential client information for niches and companies in other areas of business.
Step 2: Customise your template
The beauty of these ScoreApp templates is how easily (and quickly!) you can tailor them to your branding and information.
You want your branding to be consistent across everything you do so you’re easily recognisable and clients can trust it’s you, so being able to create an on-brand waitlist is a real game-changer.
Step 3: Set up pre-qualifying questions
A key part of the tailoring experience is adding pre-qualifying questions that help filter the right clients for your business.
You know better than anyone who are the perfect clients for what you do, so use your expertise to guide you with what to ask to separate casual readers from legitimate leads.
Not sure where to begin with pre-qualifying questions? We’ve got some tips here to help you write your own and build that demand.
Step 4: Automate follow-up reminders
Getting contact information is only step one of your waitlist strategy – you then need to keep your leads engaged with follow-up content and reminders of what you offer.
Thankfully, ScoreApp integrates easily with leading email marketing providers to help you send those emails and reminders to prospects so they stay nurtured until they’re ready to convert – and you’re ready to work with them.
Tips for maximising your waitlist’s effectiveness
Fancy a few more bonus tips to make your waitlist even more impactful? Of course you do!
Try these on for size…
- Keep your waitlist subscribers engaged: You know that ongoing engagement we talked about? That’s your time to shine and have some fun. Create a connection early with potential leads by offering regular updates on what you’ve been working on, give sneak peeks of your services to tease and excite, or provide exclusive insights that highlight just what makes you so knowledgeable and worth working with.
- Encourage scarcity and urgency: If you can convey limited availability, you’ll build even more excitement and increase the likelihood of clients staying on your waitlist. Nobody wants to miss out on something amazing – people want to brag about how they got to work with the best of the best, to do something others may not have the chance to do.
- Segment leads based on readiness: ScoreApp’s lead segmentation features make it simple to organise leads by readiness, so you’ll be able to automatically focus on clients closer to their booking time as they make their way through your funnel.
Stay fully booked with a ScoreApp waitlist
Hopefully you can see how incorporating a waitlist into your business model helps you maintain relationships with high-quality leads, demonstrate the demand for your services, and safeguard your schedule from unpredictability.
Just as the hottest clubs in town have queues stretching round the building, the best B2B services should have a long line of leads itching to be next through the door.
The customisable templates in ScoreApp will make it far less likely for visitors to your website to go elsewhere when you’re already booked up, unlike clubgoers who grow sick and tired of waiting in the cold for their turn.
The automated lead nurturing process keeps those in your queue keen and happy to wait it out until you become available again – as you’ll be offering up regular updates and personalised messages.
And you’ll gain plenty out of all this, too – beyond additional bookings. The data collection capabilities afforded from a waitlist give you a clear view of upcoming opportunities and help you plan your resources more effectively. No more manually measuring the admin side of things.
You’ll also have a buffer in place against seasonal slowdowns and unforeseen cancellations, to keep your business running smoothly all year round.
Try ScoreApp for free today to create a B2B waitlist that will keep your business fully booked while building lasting relationships with eager leads.
