Any professional reading this blog post is likely to have a LinkedIn profile, and has done for some time. The social media platform for networking, LinkedIn feeds are a great way of finding like-minded people, discovering new talents, and both job-seeking and hiring.
But what a lot of users don’t realize, is the potential to build an email list from LinkedIn.
LinkedIn email list building takes a bit of time, but it’s worth it. With a handful of LinkedIn email opt-in tactics, you can build a list that is entirely your own. That means it’s out of the hands of algorithms and the politics of social media platforms. It also means you have direct access to the inboxes of your most substantial leads, and higher conversion rates because of it.
If you’re not sure where to start, then don’t worry. This blog post is here to show you how to convert LinkedIn followers into email subscribers, and how ScoreApp helps make it possible.
How to convert LinkedIn connections into email subscribers
Here it is, your six-point plan for LinkedIn email list building with ScoreApp. We’re going to be looking at creating a LinkedIn lead magnet strategy, using newsletters and other content, converting direct messages, and where webinars fit in.
To start with, let’s take a look at how you can best use your profile for LinkedIn lead generation.
1. Optimize your LinkedIn profile for email sign-ups
Okay, so you’ve filled out all the bio sections on your LinkedIn. You’ve told people what you do and how long you’ve been doing it. You’ve got a few testimonials and recommendations. Job done, right? Well, not quite. Your profile can do a lot more for LinkedIn email list building if you optimize a few sections.
Take your LinkedIn headline and About section, for example. Your headline and About space are where you should be telling visitors why they should be connecting with you. You can also use it as part of your LinkedIn email opt-in tactics, mentioning and encouraging sign-up from the off.
You should also make sure your opt-in link is never too far away from the reader’s eye. Not if you want to effectively build an email list from LinkedIn.
Think about putting your opt-in link in these places for maximum impact:
- Your banner image, with an explanation of your lead magnet and directions to where the link can be found.
- Your Featured section is the perfect place to set out your lead magnet. A ScoreApp quiz that’s made exclusively for your LinkedIn connections is a great way to engage your audience.
- Your contact info section should be comprehensive, so include a link to your email sign-up landing page. ScoreApp’s landing page builder and templates let you create an opt-in page with a high conversion rate.
- Lastly, highlight your freebie or lead magnet with a pinned post. That way, it’s the first thing any visitor will see when they land on your page.
A large part of LinkedIn email opt-in tactics is making sure your link is unmissable, so get it out there.
2. Turn your LinkedIn posts into lead magnets
You should be posting on LinkedIn around 3–5 times per week, so there’s no excuse not to leverage those posts as part of a LinkedIn lead magnet strategy.
It’s worth saying that nakedly pushing your opt-in link probably isn’t going to gain much traction, but there are less obvious ways to turn your posts into lead magnets. Creating an interactive LinkedIn quiz is a good start, as the results add immediate value for anyone who signs up.
Meanwhile, list posts can address the pain points of your ideal leads, or their growth goals. Use a CTA that entices them with the solution for opting in. Similarly, a small case study is your chance to demonstrate your expertise and sell the benefits of your freebie or emails.
Finally, you can court engagement with polls and Q&A posts. As a question, then take to DMs to offer the results in exchange for signing up to the email. Comment-to-DM strategies like this help build an email list from LinkedIn and other social media platforms. When you do get an email opt-in, use ScoreApp’s automation to send personalized follow-up sequences.
3. Use LinkedIn newsletters to drive email sign-ups
If you’re thinking of how to get email subscribers from LinkedIn, then consider newsletters to drive sign-ups. And since LinkedIn allows one-click subscriptions, it’s easy to grow an audience quickly.
There are a few LinkedIn email opt-in tactics you can use to get you on your way:
- Offer readers exclusive content if they sign up to your email list.
- Embed links to relevant lead magnets in your newsletter, like video mini-courses, webinars, or quizzes that give you insights into your leads.
- Repurpose your email content into a preview that makes newsletter readers want to subscribe and access the full version.
ScoreApp’s lead-scoring tools let you track who has engaged with your newsletter, segmenting them accordingly. After that, it’s simply a case of creating email nurture sequences to keep engagement flowing.
4. Convert direct messages into email subscribers
Personalized messaging will also be more effective than cold messaging. Nobody wants to open their inbox and see someone shoving a product in their face. You don’t like it, so why do it to your leads?
There’s a better way to structure your DMs for better LinkedIn lead generation:
Step one: Build a rapport first. Don’t just jump into the hard sell. Comment on their recent posts, congratulate them on milestones either on the posts or in DMs. Make sure they know who you are.
Step two: Offer something relevant and of value. It could be a checklist, or a webinar place, but make sure the lead knows you’re not just sending this to all your connections.
Step three: Send them a link to your lead magnet. You can use ScoreApp’s automation to send a link to a quiz via a DM when they’ve replied and expressed interest.
If you’re using DMs as part of your LinkedIn email list building, remember that building a relationship first is better than resorting to spammy tactics. You can see just how effective your LinkedIn email opt-in tactics are by creating LI-specific lead magnets and integrating ScoreApp with your CRM to track conversions.
5. Run a LinkedIn event or webinar to capture emails
LinkedIn events and live sessions work just the same as a webinar hosted anywhere else, but with an engaged potential audience. And since you’ll be requiring email sign-up to register for the event, the leads will come flooding in ahead of time.
It goes without saying that the subject of your webinar should relate to your audience and their goals/aspirations/problems, but a webinar that is just for LinkedIn connections and followers brings a sense of exclusivity that can be hard to resist.
Whatever the topic, use ScoreApp’s webinar funnel to register attendees and hit them with nurturing follow-up emails that guide them toward converting.
6. Use LinkedIn groups to grow your email list
If you want to build an email list from LinkedIn, groups give you a shot at targeted engagement with niche communities.
While you could find existing groups, posts to comment on, and opportunities to share your lead magnet, there is a better way: Start your own group.
Engagement is key. Be active, join discussions, and bring up your lead magnets when it’s relevant to better capture targeted leads. You’re creating a community people want to join, not setting up a noticeboard, so offer them something exclusive as well as access to you.
Your group should be based around your niche, with email sign-up as a requirement for entry. Once inside, leads can find your valuable insights, and links to freebies and other resources.
How ScoreApp simplifies LinkedIn email list building
That’s how to get email subscribers from LinkedIn in a nutshell. While it’s possible to do some of these LinkedIn email opt-in tactics on your own, you’ll have noticed how often we’ve brought ScoreApp’s tools into the equation.
That’s because ScoreApp really does give you the means to make LinkedIn email list building smoother and more reliable, including:
- Quizzes and assessments that engage LinkedIn connections and bring in their emails
- Automated follow-ups and personalized nurturing sequences that build long-term relationships
- Funnels for converting webinar and video mini-course attendees into email subscribers
- Automatic lead scoring and segmentation that identifies the highest-quality leads among your LinkedIn sign-ups.
LinkedIn email list building is one of the strongest ways to nurture relationships with warm, engaged leads. By using ScoreApp alongside strong content marketing, profile optimization, and solid LinkedIn email opt-in tactics, you’ll maximize your sign-ups and increase conversions.
ScoreApp is free to try, so put it to work on your LinkedIn connections and grow your email list today.
