How to Build a Personality-Type Quiz (+ Free Templates)

A personality or profile quiz isn’t just fun content for engagement. 

It can be your best tool to get new leads and customers on repeat. But for that to run smoothly and consistently, you need to plan it properly and have a system around it.

So, we’ll show you exactly how to build a personality quiz that keeps working for you, including two customizable templates to get you started. 

What is a personality quiz, exactly?

A personality quiz is an online test that reveals something about the participant’s character, preferences, or personality. 

So, they’re different from scorecards and tests based on right-or-wrong questions because they’re more subjective, like “What Type of Entrepreneur Are You?” or “What Disney Character Are You Most Like?”

Why is a personality-type quiz a good lead generation tool?

Overall, quiz lead magnets are great for lead generation.

Unlike PDFs and other traditional resources (= static and overused), they offer a dynamic and personalized experience, which boosts their perceived value. No wonder traditional lead magnets only convert at 3-10% while a ScoreApp quiz landing page averages 30-50%!

And while you can create all kinds of quiz lead magnets, personality and profile quizzes are particularly valuable for:

• Your target customers, who’ll be intrigued by that element of self-discovery
• You, because you’ll get to boost your brand awareness (psst: personality type quizzes are super shareable!), collect data about your customers’ traits and preferences, and tailor your marketing accordingly

Examples of personality quizzes for different industries 

The beauty of personality quizzes is that they work for both B2B and B2C companies in all kinds of sectors!

However, no matter what industry you’re in, the most important thing is to see them as part of a bigger funnel (= the journey your audience goes through to eventually buy from you). 

That way, you’ll use your personality quiz as a starting point to feed into your services while tailoring the rest of your marketing and touchpoints around each lead’s profile.

We’ll show you how to do this in practice, but to give you some examples of personality quizzes for different sectors:

• Fitness – “Which Workout Style Matches Your Personality?” 
• Business coaching – “What Type of Leader Are You?”
• Marketing & branding – “What’s Your Brand Archetype?”
• Skincare – “Build the Perfect Routine for Your Skincare Type”
• Fashion – “Discover Your Dream Aesthetic”
• Financial services – “What Type of Investor Are You?”

Then, after the quiz, your nurturing sequences could lead to a product recommendation, a free trial, or an invitation to get on a call to discuss this prospect’s results, identifying the best package to solve their problem. 

ScoreApp makes it a breeze by offering direct integrations with lots of CRMs and email marketing platforms, allowing you to do all this automatically. Much better than creating a generic quiz with results that disappear after someone clicks away!

Build a personality quiz funnel with ScoreApp in 6 steps

Creating a personality quiz couldn’t be easier, but to also build a system that actually works for you, you must put some thought into it. So, here’s what to focus on.

1. Set a goal for your personality quiz

What do you wish to achieve with this quiz lead magnet? For example, boosting your online engagement and brand awareness, generating more leads, booking X calls with pre-qualified prospects every month, and so on.

Whatever it is, start from this goal so you can work your way backward and plan the right personality quiz angle for it. 

2. Choose your personality quiz topic 

As well as that main goal, think of something that’d be valuable to your audience and feed into your offering.

To get your creative juices flowing, here’s what you can focus on:

• Meeting your target customers where they are right now or solving a small problem for them (for example, “Discover Your Marketer Profile”, leading with how they’ll no longer need to force themselves to show up in a way that doesn’t feel aligned)
• The results they’ll get (“What’s the Best Morning Routine for Your Personality Type?”)
• Appealing to their sense of identity (“Have You Got What It Takes to Be a Top Leader?”)
• How you need to segment your leads, or the different types of clients you work with (“In What Stage of Your Business Growth Are You?”)

Got a personality quiz idea? 

3. Craft engaging quiz questions 

Every single question should be there for a reason!

• Aim for 5-15 questions so that your participants can complete the whole quiz in max 2 min
• Prioritize questions that are easy to answer (like yes/no) but include a few in different formats to make your profile quiz varied, from sliding scales to image-based questions (with ScoreApp, you have 9 to choose from)
• Include a mixture of engaging questions and a few that give you the data you need, using around 10% of your quiz to pre-qualify your participants (for example, “Have you worked with a business coach before?”)
• Keep everything conversational, using your audience’s language (no boring jargon or difficult wording!)

With ScoreApp, you can make the most of AI, use our intuitive drag-and-drop builder, or customize a template (we’ll share two that are particularly perfect for personality type quizzes)

Start with our FREE personality quiz builder 

4. Design relevant profiles and results pages

For your audience, it all builds up to THIS: discovering their profile or personality type. So, your results page must deliver on that promise and hype.

For the best results (literally):

• Create different and dynamic pages, blending engaging copy and visual elements
• Speak directly to your audience
• Tell them their personality type but go beyond a basic answer: what else can you give them? For example, this could be a more in-depth explanation, some tips to offer them an easy win, or even the best next steps for them (such as booking a free consultation or snatching a no-brainer, low-cost product)

ScoreApp makes this super easy thanks to our dynamic results pages and AI assistant. 

5. Create a landing page for your personality quiz

That’s the first thing your audience sees when, after hearing about your quiz (for example, through a social media post), they choose to find out more. So, your landing page can make or break your entire quiz funnel!

To set yourself up for success:

• Sell your free quiz just like you would a paid resource
• Inspire curiosity and lead with the benefit of taking it (what will your participants learn about themselves? What will that mean for them in practice?)
• Include attractive visual elements
• Don’t forget about social proof, like reviews from past customers or people who’ve already taken your quiz (you can add this after launching it and collecting some feedback)

ScoreApp gives you a head-start thanks to our large library of customizable landing page templates.

6. Set up automated email sequences

When businesses build quizzes that end with someone’s results, they leave huge piles of money on the table.

Instead, as teased before, your personality quiz should be the first part of your funnel. The next? Nurturing your leads in a tailored way until they’re ready to buy from you. 

That’s the job of your email sequences. So, after connecting your ScoreApp quiz to your CRM or email marketing platform, set up different workflows for each segment, or personalize certain elements within your content. 

For example, your sequences could:

• Welcome your new leads and reference their personality quiz results
• Share some valuable tips
• Create a connection through relevant stories
• Reinforce each lead’s sense of identity by referencing their personality type
• Talk about their biggest problem
• Tackle their misconceptions and help them look at things from a different perspective, using tactical resources like blog posts and videos
• Build trust through case studies and reviews

Then, when the time is right, send the most fitting call to action to each perfect-fit prospect (such as buying the best product for them, starting a free trial, or getting on a call to discuss their situation).

ALL this will keep happening automatically whenever someone takes your personality quiz, bringing you new leads and customers on repeat. High five!

Free personality quiz templates for you 

Now that you know exactly how a personality quiz funnel can work for you, let’s start putting it together.

Once again, ScoreApp is here to make things even easier for you.

All our templates can be edited to match any industry, angle, and branding, but these are especially ideal for a free personality quiz lead magnet. 

Personality quiz template 1 

Lead with how your quiz will uncover someone’s superpower, allowing them to play to their strengths while working on their weaknesses.

For example: “Get actionable tips to turn your biggest marketing struggles into strengths.”

Personality quiz template 2 

Inspire curiosity in your audience, and leverage their sense of identity.

When teasing their persona, lead with why it’s important for them to uncover it.

For example: “Receive an action plan tailored to your personality type.”

Launch your free personality quiz with ScoreApp today 

With a personality quiz funnel, you’ll keep reaching new people, nurturing them in a tailored way, and turning more of them into paying customers… all automatically!

So, start by customizing our superpower personality quiz template or the persona template, or create your own with our FREE quiz builder.