Never know where your next customer is coming from? Then, you NEED a funnel to take control of your lead generation and sales.
Many business owners put it off because they think it’ll involve lots of tools and moving pieces, but it doesn’t have to!
You can build a simple but effective sales funnel with ConvertKit and ScoreApp alone:
- ScoreApp will attract your target customers through a valuable quiz lead magnet, ask them strategic questions, and divide them into groups accordingly
- ConvertKit (which was recently rebranded as Kit) will nurture them with personalised email sequences until it’s time to make the right offer for each
So, let’s go through the steps to build a ScoreApp and ConvertKit sales funnel that brings you new customers on repeat!
What is a sales funnel?
A sales funnel is the entire journey that your target customers go through to eventually buy from you, from when they first discover your brand to when they make their first purchase and then stay in your world.
There isn’t a one-size-fits-all solution, but a particularly successful strategy involves starting with a lead magnet (= a free resource you offer to your audience in exchange for their contact details so that you can email them directly).
However, most lead magnets are generic, static, and overdone, like PDFs and checklists.
So, to really set yourself up for success, consider a sales funnel that starts with a quiz lead magnet.
Benefits of a quiz funnel
Your ScoreApp quiz lead magnet will inform and set the right tone for the rest of your ConvertKit sales funnel. What makes this more effective?
- Attractive free resource – Traditional lead magnets are so overused that they only convert at 3-10%. Quizzes, on the other hand, are more valuable because they offer an engaging and personalised experience. So, you can expect a mindblowing 30-50% conversion rate!
- Versatile – With ScoreApp, you can create a personality quiz, a scorecard divided into categories, a knowledge quiz, a readiness test, a custom report, and much more
- Real-time experience – Quizzes are dynamic and interactive. So, you won’t have to rely on your subscribers to download or open something after signing up for it (psst: those resources often end up gathering dust)
- Collecting data – Traditional lead magnets don’t help you get to know your audience better or gather new insights. Instead, quizzes literally ask strategic questions to your target customers!
- Pre-qualification – The right questions can also show you who would be the right fit for your services (bye-bye, endless calls with every Tom, Dick, and Harry)
- Segments – Not everyone is in the same situation or buys in the exact same way! That’s why you’ll want to divide your leads into groups based on their ScoreApp quiz answers (like their problems, goals, preferences, and needs) to then nurture them accordingly
- Personalisation – Send different email sequences, resources, and calls to action depending on each lead’s unique situation
- Maximising sales – You’ll get to make the right offer to each lead based on their quiz results and how they engaged with your nurturing sequence. For example, you could recommend the best digital product for them or invite them on a call to discuss their results. Then, use those insights during the sales call itself to close it more easily. Much more effective than a generic promotion!
Create your quiz lead magnet with ScoreApp today and for FREE
How to build a ConvertKit funnel with ScoreApp
A quiz funnel is much more effective than starting with a PDF resource or making the same offer to everyone.
How can you build one using only ScoreApp and ConvertKit, though? In 5 easy steps!
Step 1: Set up your quiz lead magnet with ScoreApp
This is the very first part of your sales funnel. So, plan it properly (otherwise, you won’t get enough of the right people onto your list).
Start by defining your goals, and be super specific. For example, do you want to pre-qualify your leads to then only offer a call to your perfect-fit prospects? Would you rather be able to recommend the right next step for them without a call? Push a specific service?
ONLY when you’re clear on this, it makes sense to create your quiz lead magnet.
- Plan the right quiz idea – Your quiz must be valuable for your audience and give you the data you need (to segment them and personalise the rest of your funnel). So, consider solving a small problem for them or answering a pressing question (like “What’s your solopreneur profile?” or “Why is your website not showing up on Google?”)
- Build your quiz landing page – Lead with how taking this quiz will benefit your audience. Complement your copy with images, videos, reviews from past customers, user-generated content, and unmissable calls to action. With ScoreApp, you can start from scratch with our intuitive drag-and-drop builder or with a template. Easy!
- Build your quiz lead magnet – Include a mixture of entertaining questions for your audience and strategic ones that’ll give you the right data (such as “What do you think is keeping you stuck when trying to grow your business?”). Once again, ScoreApp makes this a breeze thanks to our pre-written questions, templates, and AI
- Write your results pages – With ScoreApp, you can go beyond standalone percentages and basic profiles. So, give value to your quiz participants by making your results more in-depth, dynamic, and personalised
Step 2: Integrate ScoreApp with ConvertKit
Your ScoreApp quiz lead magnet will attract your target customers and capture their contact details, but you obviously want them to appear on ConvertKit.
Luckily, thanks to our direct integration, it’s super easy to connect the two tools!
- On ScoreApp, go to the Integrate section, and click on ConvertKit
- Enter your ConvertKit API Key (you’ll find it on ConvertKit by clicking your profile icon and then Settings, Advanced, and API)
Step 3: Map your fields
Now, the two tools are talking to each other, and you can collect new leads automatically.
As teased before, though, the most successful sales funnels are tailored to each subscriber’s situation. So, you’ll want to get ScoreApp and ConvertKit to exchange more data so that you can segment and nurture your leads accordingly.
(Don’t worry: you only need to plan and set this up once, and it’ll then keep working in the background for you)
So, in the same Integrate section:
- Map leads form fields – ScoreApp does this automatically by adding (or updating) someone’s First Name, Last Name, and Email on ConvertKit. Any other fields you need? You can add them manually. For example, this could be someone’s website, their phone number, or the answer they selected on your landing page (like “Are you a solopreneur or a small business owner with a team?”
- Map result fields – You can tag your ConvertKit subscribers based on their ScoreApp quiz results, whether that’s their overall score, a category, their answer to a specific question, and so on. For example, let’s say someone answered negatively to “Have you got a business website?” but positively to “Do you struggle to find new clients?” You could add the tag “Website lead” and then nurture them to show them how a new website will fix their problem
Step 4: Nurture your leads with email automation and personalised marketing on ConvertKit (until it’s time to make them the right offer!)
A strong funnel nurtures each lead in a personalised way and makes the right offer for them.
So, use your mapped fields and tags to either:
- Automate separate ConvertKit sequences for each segment (for example, each feeding into different services)
- Tailor certain elements (like some of your email content, links, or calls to action) based on each segment’s situation, problems, and goals
As for your actual waitlist email sequences, think of them as a bridge between your lead magnet and whichever offer you’re planning on making at the end:
- Welcome your leads into your world and tell them what they can expect next
- Talk about the biggest problem that came up during the quiz, positioning your business (or even better, a specific service) as the logical solution
- Educate them with additional resources (like blog posts and videos) or by debunking their misconceptions and concerns
- Inspire a connection through relevant stories and anecdotes
- Build trust with case studies and reviews, showing them how you’ve already helped customers who used to be in their shoes
Once a lead has been nurtured in a personalised way? Make them the right offer (and get ready to sell more!).
Step 5: Test, review, and optimise your ScoreApp and ConvertKit funnel to maximise sales
By now, you’ve put strong foundations in place (which is a great start). To get the most out of your sales funnel, though, you must review it and optimise it regularly.
- Test your ScoreApp and ConvertKit sales funnel before launching it – Do this with every single element and step, like your ScoreApp landing page links, your quiz questions and results, your fields and tags, and your ConvertKit emails and automations. Is everything well connected? And does it work just as well on phones as it does on desktops?
- Run some A/B testing – Show different versions of your landing page and emails to certain leads. What gets the most engagement? Update your funnel accordingly!
- Check your analytics – Do your quiz participants give up after a specific question? Which emails get the highest click-through rates? And which split-testing version worked better? Monitoring your ScoreApp and ConvertKit analytics will allow you to constantly update and improve your funnel, making even more sales!
Monetise your list, and boost your revenue with a ScoreApp and ConvertKit sales funnel
Your ConvertKit account can (and should) be more than a generic email list.
With ScoreApp, you can turn it into a full funnel that attracts your target customers, nurtures them in a personalised way, and makes them the right offer, bringing you new leads and sales on repeat.
So, start putting that in place: create your quiz lead magnet with ScoreApp today and for FREE.
