When faced with too many options (and that’s usually the case if you sell perfumes), most customers end up choosing… nothing.
Instead, with a fragrance profile quiz, you can help them identify their signature scent. Then, personalize your recommendations and marketing around it.
This will improve your engagement, customer experience, and perfume sales!
So, we’ll show you how this tactic works in practice and how to build a scent profile quiz with ScoreApp, step-by-step.
What is a scent profile quiz, and how does it generate sales?
A profile quiz is a lead magnet in the format of an online test revealing something about each participant’s character, preferences, or personality traits.
As a perfume or beauty brand, you can use it to help your target customers discover their signature scent, the best product for them, and so on.
For example, “What Perfume Would Be Scent-sationally You?” or “Should You Opt for Woody, Floral, Amber, or Fresh?”
How will this work in practice, though, and how can a scent profile quiz help you sell more?
As an online brand, you haven’t got the luxury of assisting and impressing your audience with bespoke experiences. And even if you do have some physical stores, not all potential customers will walk through your front door in the first place. In fact, 25% of all fragrance sales are made online, and you have THOUSANDS of competitors there.
Instead, with a scent profile quiz, you can stand out by offering a premium tailored experience online, too! Its main benefits?
- Brand awareness – Perfume quizzes are highly engaging and shareable, perfect for reaching more people and making a memorable impression
- Higher lead generation – Traditional lead magnets (like PDFs) are so overused and generic that their landing pages only convert at 3-10%. Quizzes, on the other hand? A whopping 30-50%!
- Personalization – A perfume quiz creates a tailored experience for your customers and allows you to nurture them in a personalized way, too (= more relevant and effective)
- Engagement – You’ll improve your audience’s interactions with your brand while making the overall customer journey more enjoyable and memorable
- Skyrocketing conversions – Personalized marketing leads to a 20% increase in sales. Plus, with the right quiz and nurturing sequence (more on that soon), you’ll boost your audience’s confidence in their purchase, reducing hesitation and decision overwhelm. After all, you literally get to recommend the best fragrance or product range for them!
With ScoreApp, you can create a scent profile quiz for free and even turn it into a funnel by connecting it to your existing tools, like an email marketing platform or CRM.
Launch your FREE scent profile quiz with ScoreApp
Methods to maximize conversions from your scent profile quiz
As seen before, your scent profile quiz itself will boost your conversions. You can even link to the right product for each participant when showing them their results.
Depending on your needs and goals, however, you could also consider:
- Follow-up email sequences – Sure, some impulse buyers will purchase that fragrance straightaway. Realistically, though, most people need more time. So, set up different nurturing sequences (for example, one for each scent profile): use them to create a connection with your audience, nurture them, share relevant tips, build trust through customer reviews, impress them with product photos and videos… until it’s time to repeat that call to action!
- Incentives – Scent profile quizzes already come with a big incentive: discovering someone’s ideal fragrance. You can, however, consider additional ones if you want to convert even more people or if you need to ask them a long list of questions (for example, a discount or free sample)
- Retargeting ads – Use your ScoreApp quiz data to run personalized and more effective ads (for example, by promoting the perfume you’ve already recommended on their results page)
- Cross-selling and upselling – Get specific and strategic by planning this around someone’s quiz results and behavior. For example, you could recommend a set rather than a single bottle, or how about offering them a secret deal if they buy a perfume for their other half, too?
Use your ScoreApp data to tailor your marketing and get the most out of your scent profile quiz.
Build your scent profile quiz with ScoreApp in 5 easy steps
Now that you got a whiff of how a scent profile quiz will benefit your perfume or beauty brand, let’s make it happen!
Step 1: Define your scent profile quiz goal
What do you want to achieve with it? Be specific (otherwise, you might end up focusing on the wrong angle or format, and you won’t be able to measure your success).
For example, you can use your fragrance profile quiz to:
- Match each participant with a specific product or collection
- Build an email list
- Invite your potential customers into your nearest branch
- Promote a specific perfume collection
Step 2: Choose the best format
Keeping your goal and target customers in mind, decide whether your scent profile quiz is going to be:
- Personality-based – This will appeal to their sense of identity and self-discovery. For example, “What’s Your Fragrance Personality?” or “Find Your Signature Perfume”
- Scenario-based – Your angle will be more about the context around their choices, like “What Fragrance Suits Your Lifestyle?” or “What Scent Is Your Next-Level Self Wearing?”
Step 3: Craft the right scent profile quiz questions
The sweet spot? A mixture of engaging questions that are fun to answer and some that give you the data you need (so you can then recommend the best perfume automatically or tailor your marketing and touchpoints accordingly).
Other best practices to keep in mind for your fragrance profile quiz:
- Aim for 5-15 questions
- Play with different formats (like sliding scales) but prioritize questions that are quick to answer, like yes/no and multiple-choice
- Image-based questions tend to work really well for beauty and perfume brands
- Keep your language simple, and ensure your question wording is crystal-clear
- Stay on-brand (for example, your quiz can reinforce your positioning as a luxury or down-to-earth option)
Examples of scent profile quiz questions
To craft effective questions, you must focus on your quiz goal, audience, and products. But here are some ideas to get your creative juices flowing:
- How often do you wear your perfumes? – Answers: Every day, Once a week, Whenever I remember, Only on special occasions
- How do you want your fragrance to make you feel? – Answers: Confident, Romantic, Energized, Fresh
- What environment are you most drawn to? – Answers with images: Beach, Forest, City, Cozy home
- Which natural scents do you love the most? – Answers: Wood, Spices, Flowers, Fruit
- Would you like to find a matching scent for your partner? – Answers: I’d love to, No: I haven’t got a partner, No: I’d rather focus on the right scent for me first
Step 4: Set up your scoring and results
Remember: your potential customers take your quiz to discover their scent profile. So, make sure you deliver on the promise (don’t disappoint them with a generic description or a disappearing pop-up window).
- Assign different scent profiles – This could be based on the four main families (woody, floral, amber, and fresh) or your unique quiz angle and products, like different aesthetics or lifestyles
- Create compelling and high-converting results pages – Impress your potential customers and get them excited, as if they can already smell that fragrance! Include descriptive language, stunning photos or videos, compelling reviews, and a link to the right products
Thanks to ScoreApp’s scoring system, conditional logic, and dynamic results, you’ll always show the most valuable page for each participant while segmenting them into different groups… all automatically!
Step 5: Create the rest of your funnel, and start marketing your scent profile quiz
What happens after your quiz is just as important (as seen before, not everyone will buy your recommended products straightaway). So, consider:
- Setting up follow-up email sequences – You’ll find some ideas in the above section titled “Methods to maximize conversions from your scent profile quiz”. Overall, make sure they’re tailored to each segment, based on their quiz answers and scent profile. Once you connect your ScoreApp quiz to your email marketing platform or CRM, your sequences will start going out automatically whenever someone completes your quiz
- Retargeting – Maybe someone clicked on a link but didn’t buy the perfume you recommended? Or they left it in their cart? Retarget them with personalized ads or emails. Consider offering them time-limited discounts or incentives too, like free shipping
Then, when your scent profile quiz is ready:
- Test everything – Check all your automations and links. Is everything working as intended? And does your quiz look just as good on phones, too?
- Start marketing it – Help people discover your quiz. For example, make it impossible to miss on your website, create relevant content around it (on social media, via email, in your blog, and so on), and consider paid ads
- Keep optimizing it – How is your audience engaging with your quiz? For example, you could run some split-testing to see what resonates the most with them, and check your analytics to see when and where most participants drop off. Then, keep improving your fragrance profile quiz
Start selling more fragrances with a ScoreApp scent profile quiz
Stop blending in and missing out on sales. With a ScoreApp fragrance profile quiz, you will:
- Impress your customers with a premium tailored experience (just as if they walked into a physical perfume store!)
- Sell more products by recommending the best one for them
Smells like a game-changing strategy, doesn’t it? Start by launching your ScoreApp scent quiz today and for FREE.
