Full fitness classes… Happy clients… A real buzz about what you do…
That’s the dream, right?
You want people to be banging down your door, desperate to be involved and to learn from you.
But this ideal scenario does come with a downside. You could be missing out on a ton of business because you’re so booked up and exclusive that potential new clients can’t join up with you, meaning they’ll end up going somewhere else – to one of your competitors! Ugh! You do not want that.
So, what can you do about it?
There’s actually a really simple way to keep new leads interested when you’re already super busy. As you’ll have probably guessed from the very title of this blog post, it’s … a waitlist!
Knowing a waitlist is the answer and knowing how to build one are two different things, though.
But we’re here to show you exactly how you can quickly and easily create and set up a waitlist for classes at your gym or fitness studio using the ready-made templates and tools in ScoreApp.
We won’t keep you waiting any longer (see what we did there?), so let’s give you instant access to all you need to know about building your own fitness class waitlist.
Why a waitlist is essential for new fitness classes
You know those restaurants that are so in demand you have to make a booking months in advance? But people make the reservations anyway, because they just have to get in there by any means necessary?
That’s the exact kind of vibe you want to establish with a waitlist for your fitness classes.
It shows you’re so good, so in demand, that people are willing to play the long game and wait for a precious spot to open up.
Along with a bucketload of eager clients, here’s what else putting a waitlist in place does for you…
Creates anticipation and exclusivity
If something has an air of exclusivity about it, people want to be on the inside, rather than on the outside looking in – just like those hyped-up restaurants.
You can make potential attendees feel like they’re getting a unique opportunity if they’ve had to patiently wait for a spot to free up.
Gauges interest and manages class sizes
When you can gauge demand, you’ll be able to easily adjust your class offerings or times to match client interest.
Not only does this mean you won’t be low on numbers, you’ll also be able to see how much you can realistically expand by adding to your classes (if you have the space) or putting on more sessions.
Ensures high attendance at launch
Ultimately, though, you want to make sure every class you run is full to capacity – which is what a waitlist provides.
You’ll always have interested clients itching to grab a spot, so you can fill your sessions from day one.
Key steps to building an effective waitlist
Building a waitlist doesn’t have to be complicated – and it isn’t, especially when you use ScoreApp’s ready-to-go templates.
They’re designed to capture interest and nurture potential clients through your entire funnel – from setting up the waitlist to nurturing leads and driving sign-ups. The whole process can be streamlined and automated, so you can just sit back as you generate buzz and watch the leads roll in.
So, how do you actually use ScoreApp to set up and manage your waitlists, engage customers, and maintain high attendance rates? Like this…
Step 1: Choose a waitlist template tailored to your fitness class
- Pick a template suited to your goals: ScoreApp offers different types of waitlist templates, so you can find ones to help you promote whatever you want – whether that’s high-intensity classes, yoga sessions, or wellness programmes. The templates are customisable to reflect your unique offerings and your branding.
- How ScoreApp helps: Each template can be customised quickly, making it easy to create a professional, branded waitlist that captures essential information from interested parties.
Step 2: Set up a compelling registration page
- Craft an engaging introduction: All you’ll need to write is a short, engaging introduction to your waitlist page highlighting your new class’s benefits and exclusivity.
- Use visuals and branding: Add in some eye-catching visuals and cohesive branding to make your registration page attractive and recognisable as being distinctly ‘you’.
- How ScoreApp helps: By quickly customising your page to align with your branding, you’ll make the registration experience enjoyable and seamless. People don’t want complicated – so make sure it isn’t difficult for them to sign up.
Step 3: Add pre-qualifying questions to learn about your audience
- Understand client interests and needs: You could also include questions to find out more about each lead’s fitness level, class time preferences, or goals (like weight loss or strength building) to tailor new class offerings and funnel people to other, potentially more suitable, sessions or waitlists you’ve set up.
- How ScoreApp helps: ScoreApp’s templates provide space for these pre-qualifying questions to help you collect valuable data and ensure your waitlist is filled with serious and engaged leads.
Step 4: Promote your waitlist across multiple channels
- Tell people about it: Post about your class waitlist on social media, mention it in your email marketing campaigns, and highlight it through in-gym promotions. Use all available channels to maximise your waitlist sign-ups!
- How ScoreApp helps: ScoreApp integrates seamlessly with email and social media platforms, so it’s easy to share waitlist links directly, get the word out, and keep track of interested clients.
Step 5: Automate follow-up emails to nurture leads
- Send regular updates to build excitement: It’s not always enough to just get people on your waitlist – you need to keep them engaged with automated emails, including things such as countdowns to the launch, instructor bios, or sneak peeks of the class. Don’t let them forget about you!
- How ScoreApp helps: Along with the templates, ScoreApp includes automated follow-up features for timely, personalised communication with your leads – so you can keep interest levels high as your launch date approaches.
Best practices for maximising your waitlist’s success
Hopefully by now you can see just how simple and effective it is to set up a waitlist – and why you need one.
Because we want to get the absolute most out of yours, we’ve got a final few tips to help you really maximise your reach and sign-ups.
Make sure you…
Encourage early sign-ups with an incentive
Offering a small perk – such as a priority booking, a free class trial, or a discount – will drive interest and sign-ups. People love a bargain or an exclusive freebie!
Create a sense of urgency
Phrases like ‘limited spots available’ or ‘exclusive early access’ can increase sign-ups by creating time pressure. People hate being left out and missing their chance, so let them know how they can get involved early on.
Engage your waitlist
Send out periodic updates or exclusive content to maintain engagement and stay on people’s radars. This could be as simple as regular workout tips or short video previews.
Use testimonials and social proof
Reviews and success stories from clients who have taken your classes massively increases credibility and encourages sign-ups. When people see exactly what others have gained from working with you, they’ll want to do so themselves.
Segment leads by interest level
Use ScoreApp’s lead segmentation to identify the clients who are most engaged. You can prioritise communication with those likely to attend so you don’t waste time with people who probably won’t ever come to a class should they be offered an open spot.
Launch your new fitness class waitlist with ScoreApp
If you want to gauge interest, build anticipation, and ensure high class attendance – even though you’ll inevitably have dropouts and cancellations – then a waitlist is your new best friend.
As is ScoreApp – because our templates are quick and simple to set up, provide highly efficient data and insights for increasing your conversion rates, and are customisable for each of your fitness classes.
Start your free trial with ScoreApp today to explore our full range of waitlist templates, get people eager to join your fully booked fitness classes, and engage your clients as they get hyped up and ready for their next workout.
