If you run a B2B business, waitlists are a game-changer when launching a product or service. But some things need clearing up about how waitlists work… as some people have the wrong impression.
If you’ve ever wondered if a waitlist is worth the effort, you’re not alone.
In this blog, we’ll bust some of the most common myths surrounding B2B waitlists and show you exactly how ScoreApp makes creating one quick, easy, and effective.
Ready to clear up the confusion and start building your waitlist? Let’s dive in!
Myth 1: Once people are on a waitlist, they’re guaranteed to buy
Truth: Just because someone signs up for your waitlist doesn’t mean they’ll automatically purchase from you. You’ve still got to nurture those leads and build plenty of excitement.
You might think, “Great! They’ve signed up—now I can just sit back and wait for the sales to roll in.” But it’s not quite that simple…
Without regular, tailored communication that speaks directly to your audience and some serious buzz-building, people can quickly lose interest or forget why they signed up in the first place.
So, how do you avoid this?
Once someone joins your ScoreApp waiting list, set up automated email sequences designed to keep your waitlist engaged and excited.
You can integrate your favourite email marketing tool with ScoreApp to send regular updates, sneak peeks, and customer success stories to keep the hype going until your launch!
Prospects typically need a little push to stay connected. But, by nurturing your waitlist with targeted content and incentives, you’ll build anticipation and keep your brand in mind so they will soon become paying customers.
What to take away: You can’t just assume a signup will become a sale. By nurturing your waitlist, you’re turning interest into intent, and intent into action.
Myth 2: Setting up a waitlist is difficult
Truth: Did you think setting up a waitlist is complicated? It’s not. With ScoreApp, it takes a few minutes and is easier than ever.
It’s easy to get overwhelmed and freeze when you consider setting up a waitlist—there are multiple steps, different platforms, and lots of tech involved, right?
You’re wrong.
ScoreApp’s pre-made templates make the entire process a breeze, even if you’re not great with technology. Just pick a template, customise it, and you’re all set!
With ScoreApp, you can quickly set up a professional, fully operational waitlist. There’s no coding or fuss; it’s just streamlined efficiency that frees you up to focus on your business.
Whether you need a simple registration page or something more customised, it’s all been carefully designed to make the process painless.
What to take away: Why miss out on leads because you think a waitlist is too complex? With ScoreApp, anyone can set up a waitlist and capture their target audience’s interest.
Want a fast, stress-free waitlist setup? Try ScoreApp’s pre-made templates for easy, professional results!
Myth 3: Waitlists are only for consumer-based businesses (B2C)
Truth: Waitlists aren’t just for the next big fashion launch or tech gadget—they also work wonders in the B2B world.
If you think waitlists can only be used in the B2C space, think again. Waitlists can be super effective when you’re launching a new product, service, or even a high-ticket offer like an exclusive workshop.
The magic? You’re pre-qualifying potential leads, which means your sales efforts are directed at interested people. This shortens your sales cycle and leads to higher conversion rates.
B2B businesses can use waitlists to create anticipation and exclusivity around everything from webinars to consulting services, making it an incredibly effective strategy. And don’t forget: these leads are already warm when they come into the pipeline!
What to take away: In the B2B world, relationships are everything, and a waitlist can help you build those relationships while generating warm leads.
You can use ScoreApp to build a high-converting waitlist for your next B2B launch!
Myth 4: Waitlists should be open-ended
Truth: To drive more action from potential customers, you must add urgency to your waitlist.
Here’s a question: When was the last time you acted quickly on something that wasn’t time-limited? Probably not recently, right? The same goes for your waitlist.
People are more likely to act when there’s a clear deadline or limited availability. Without creating a sense of urgency, your waitlist could turn into a waiting room—where people hang around but don’t act.
ScoreApp allows you to add time-sensitive elements to your waitlist strategy – and it’s easy. Whether it’s a countdown timer, a limited offer, or a registration deadline, adding urgency is a surefire way to get people to move from ‘interested’ to ‘taking action’.
Urgency creates excitement, which drives decision-making. Whether it’s a limited-time offer or a first-come-first-served approach, making your waitlist feel exclusive will prompt action.
What to take away: Open-ended waitlists cause procrastination. Urgency lights a fire and encourages people to act before they miss out.
Add a sense of urgency with ScoreApp’s automated reminders and countdown features—and watch your conversions soar!
Myth 5: Waitlists should only be used when demand exceeds supply
Truth: You don’t need an oversupply problem to use a waitlist—you can also use it to test new ideas before going to market.
A common misconception is that waitlists are only useful when there’s an overwhelming demand for what you offer. Sure, they’re great for managing demand, but they’re also incredibly useful for testing new ideas or products before fully committing to them.
By launching a waitlist early on, you can gauge interest, get feedback, and even adjust your offering before going to market.
Our founder, Daniel Priestley, recently generated significant interest in a new software tool by creating a waitlist before spending time and money on full development and launch.
It was the perfect, risk-free way to gather real-world insights and ensure demand. He even raised investment!
They serve as an early detection system, helping you assess demand, identify improvements, and decide if your idea is worth pursuing. This is a great way to minimise risk and maximise success.
What to take away: Don’t wait until after a full launch to find out if your product will succeed. With a waitlist, you can validate your ideas early and make necessary adjustments before investing fully.
Using ScoreApp waitlists for pre-launch market testing can save your business time, effort, and money.
Launch your waitlist and boost B2B sales with ScoreApp
Waitlists are far more than just a tool for capturing names and contact details—they’re an extremely powerful strategy for nurturing leads, testing ideas, and driving conversions in the B2B world.
With ScoreApp, it’s simple to set up a waitlist, nurture your leads with automated emails, create urgency, and even test new concepts before going to market—all with a few clicks.
Want to launch a waitlist that works for your B2B business?
Get started and build a high-converting waitlist to boost your sales and keep your leads engaged from start to finish! Try ScoreApp for FREE today.
