How To Combine Automated Lead Gen And Personalised Marketing
Ever heard the phrase ‘teamwork makes the dream work?’ It sounds corny, but there’s a kernel of truth to it…
Marketing
Best Marketing Automation Tools to Enhance Efficiency and Growth in 2025
As your business grows, so do your responsibilities. Sooner rather than later, it becomes unsustainable to run every part of…
Embracing Personalised Marketing For Better Conversions In 2025
Technology is continuously evolving – which means there are always new opportunities to fine-tune your sales and marketing efforts. One…
Start Generating Leads Now for Your 2025 Book Launch
It’s all so exciting, isn’t it? You’ve worked hard for months (maybe even years) to write your book. You’ve gone…
Webinar vs. Podcast: Which Is Better for Generating Leads?
As a business owner, choosing lead generation strategies that are effective and align with your goals should be one of…
9 Common Content Cluster Mistakes To Avoid For More Leads
Content clusters provide businesses with the opportunity to boost their search rankings through value-packed and internally-linked educational content. When created…
Prepare for More Sales in 2025: Launch a Waitlist Now
2025 could be your best year in business yet, but not if you leave it until January 1st (or, worse,…
9 Common Content Cluster Mistakes To Avoid For More Leads
Content clusters provide businesses with the opportunity to boost their search rankings through value-packed and internally-linked educational content. When created…
12 Black Friday Marketing Mistakes (& How to Avoid Them)
Black Friday is a fantastic opportunity to skyrocket sales. Unfortunately, some businesses end up wasting a tonne of time, energy,…
What’s the best lead magnet for growing your email list?
You’ve got an email list, and you want to grow it. So, what’s the best way to attract new subscribers? …
Customer journey mapping for better lead magnet ideas
Every successful product or service is backed by a deep understanding of the people you are marketing and selling it…
How to Implement Email Marketing for Lead Generation and Sales
Email marketing is a powerful tool when it comes to generating leads and driving sales for your business. It’s a…
Align sales and marketing for better conversions with a quiz
To grow a successful business, your sales and marketing functions must be aligned. Many companies struggle with this, but luckily…
Grow Your Email List Fast: Use A Quiz Lead Magnet
You know that email marketing is an important tool to help you identify leads, build relationships, and make offers to…
21 Quiz Lead Magnet Ideas For Well-Being Businesses
The ‘business’ part of the well-being industry can be difficult to navigate, especially for self-employed professionals. You’ve developed your skills…
How to Set up Email Marketing Automation for Your Business
With email marketing, you can turn more of your target customers into subscribers, nurture them in a personalised way, and…
Mistakes in Personalised Marketing & How to Avoid Them
Personalisation is all about tailoring your message to each customer’s needs, preferences or behaviours. So, by making your marketing super…
What Is Personalised Marketing? Key Aspects & Benefits
Everyone is competing for your target audience’s attention online, and consumers are becoming more selective. So, how can you stand…
Building effective sales funnels that boost your conversions
What superpower would you wish for in your professional life? It seems likely that for most marketers, it would be…
Top 10 most common mistakes when building sales funnels
Building an effective sales funnel is crucial for guiding potential customers through their buying process and turning them into loyal,…
Common challenges in email marketing and how to avoid them
When done well, email marketing is an awesome tool for promoting your business and getting new customers. But it can…
What is a sales funnel and how do you build one?
Our customers have individual needs, find us in a variety of places, have their own questions, and take very different…
How Much Does Quiz Marketing Cost?
Quiz marketing can help you stand out, grow your audience, and get customers on repeat. But how much does it…
What is email marketing automation?
Email marketing automation is an extremely powerful way to send personalised messages directly to your audience’s inbox in advance. It’s…
How Much Does It Cost to Create a Sales Funnel?
A sales funnel is the entire journey your target audience goes through to buy from you, from being aware of…
31 Best Landing Page Examples & Their Strongest Elements
A basic landing page with a generic contact form and call to action isn’t going to cut it. Even when…
Lead Generation for B2B: How to Boost It With a Quiz
Word of mouth and referrals are always a big plus. If you want to grow sustainably, though? You MUST take…
12 Common landing page mistakes and how to fix them
Are your landing pages doing their job properly? And if not, why not? Your landing pages should be driving conversions…
How to Build a Landing Page for Free: Best Tools & Practices
If you want to turn your audience into leads, then you need to give them a good, clear reason to….
How to Launch (and Sell Out) a Product or Service
Putting together a new offer requires a lot of time, energy and money. If not enough people buy it once…
Best Email Marketing Tools: Pros, Cons & How to Choose
Tired of relying on unpredictable referrals and social media algorithms? With email marketing, you can take control of your leads,…
What Is Assignment Selling, And How Does a Quiz Fit In?
A potential customer sends an enquiry, and you or your sales team book a call with them. But then… You…
The Problems With Buying Leads – And What to Do Instead
Have you ever considered buying leads before? If so, keep reading… Companies have been buying leads for years and on…
7 Key Factors to Consider BEFORE Launching a Waitlist
Building a list of people who are interested in your new product or service is much wiser than dropping it…
10 Reasons to Integrate Quizzes Into Your Content Strategy
Every day, a tonne of new content is added online. So, how can you get your target customers to notice…
5 Ways to Create Urgency in Your Sales Funnel & Sell More
Even with the perfect service or product for your target audience, some of them will need a little push or…
How Much Does It Cost to Generate Leads? (+ Examples)
To run your business sustainably and grow it, you need a consistent stream of potential customers. How much does it…
Why You’re Not Getting Leads for Your Business (& How to Fix It)
It doesn’t matter how good your product or service is. If you can’t generate leads you don’t have a business….
How to Use a Quiz to Get Hot Leads Through LinkedIn DMs
LinkedIn DMs can be a goldmine for lead generation, and yet most business owners are still making these mistakes: So,…
What Is Marketing Automation? How to Start Selling on Repeat
If you want to run and grow your business sustainably, you can’t expect your teams to do EVERYTHING manually: you…
19-Part Waitlist Email Sequence for an Effective Launch
Having a waitlist for your new product or service is a smart move. However, if you NEVER email your subscribers…
How to Speed Up Your B2B Sales Cycle: 9 Game-Changers
Do you wish you could turn more leads into paying customers faster? You’re in the right place! Unfortunately, slow sales…
Common Problems With Sales Funnels (And How to Fix Them)
To keep your business running smoothly and successfully, you need a strong sales funnel. That’s a digital marketing strategy to…
What Is Lead Generation? The Ultimate Guide for Businesses
Customers, consistent sales, growth, new investors… EVERYTHING you want in business is downstream from lead generation. Unfortunately, though, many founders…
10 Biggest B2B Lead Generation Mistakes and How to Fix Them
All your paying customers started out as leads. So, if you want to keep selling predictably and grow your business,…
4 Steps to Generate Inbound Leads Fast
Tired of relying on unpredictable referrals or cold outreach that requires so much time and effort? Then, take control of…
Using Quizzes in Social Media Marketing: A Step-by-Step Guide
With a compelling quiz, you can stand out, generate leads and get more people to engage with your brand. But…
10-Step Guide to Using Quizzes With Your SEO Strategy
At first, they might sound like an unlikely pairing, but quizzes and SEO can actually work together. They’ll get your…
How to Use Quizzes as Part of Your Content Marketing Strategy
If you want to grow your audience, then you need a content marketing strategy. Free content like blog articles, videos…
How to Create a Viral Quiz for Your Business
You want your brand to be on everyone’s lips and fingertips, don’t you? Well, great news: the right quiz will…
4 Reasons your lead generation quiz isn’t performing and how to fix it.
You put A LOT of time and effort into creating your quiz. You launched it expecting a raving response. But…
10-Step Method to Integrate Quizzes Into Your Email Marketing Strategy
A quiz allows you to learn more about your subscribers, grow your email list and collect juicy insights. You can…
7 Best Books on Lead Generation (& What You’ll Learn)
If you want more leads for your business, you’re in the right place. We’ve created hundreds of articles and videos…
Biggest Myths in B2B Sales Debunked
There are so many misconceptions about B2B marketing and sales. The worst part? If you believe any of them, it…
Why you should build a waitlist for your business… and how to do it effectively
If you want more ideal clients, then you need to build a waitlist for your products and services. You may…
ScoreApp and Great British Entrepreneur Awards Partnership
Delivering Hyper-Personalised Insights to Drive Business Decisions We built ScoreApp for innovative businesses that want more.We built a scorecard marketing…
What is a lead generation quiz and why should you use one for your business in 2024
We all want more leads, right? Who wouldn’t? This is why lead generation is such a hot topic. There are…
Quiz Marketing vs Quiz Funnels. What’s the difference?
Quizzes are one of the most effective lead-generation tools. This is why they are becoming more and more popular in…
How B2B Marketers Can Pre-Qualify Prospects With a Quiz
The quality of your leads is important, especially if your team have sales targets to hit. There’s nothing worse than…
Best Lead Magnets for Membership Site Owners
If you run a membership community and you’d like to attract more members, then you need to build your email…
Best Types of Sales Enablement Content for B2B Marketers
Getting leads is a good thing… but is it really enough if you want high-quality sales from the right customers?…
Lead Generation for Accountants: Increase Sales And Attract Your Ideal Clients
If you’re an accountant, then you’re probably great with numbers and keeping your clients happy, but what do you do…
24 Lead Magnet Ideas for Your Business (With Pros & Cons)
If you need more leads in your business, then you’ve probably considered adding a lead magnet to your website. Lead…
Lead Generation for Financial Advisers: 5 Ways You Can Increase Your Leads & Sales
You’re great at managing your client’s financial plans. But finding time to generate new leads and sales is a different…
How You Can Generate B2B Leads on LinkedIn… With A Quiz!
LinkedIn is arguably the BEST social media platform for B2B leads. And yet… not that many businesses are making the…
Lead Generation for Agencies
Like most agencies, you’re probably super busy helping your clients increase their traffic, leads and sales. This usually means you’re…
How to make better product or service recommendations using quizzes
Do you offer different products or services? Then it can be tricky to help your customers understand which one would…
What to include on your quiz results page
Launching a quiz for your business is exciting. Quizzes are a fun and effective way to grow your audience and…
How to increase your quiz conversion rate using a Gifted Quiz (Or A Gifted Survey)
Quizzes make fantastic lead-generation tools. They’re fun, engaging and personalised, which is why they convert so well compared to other…
Buyer Psychology – Why We Buy
I assume you have something great to sell and want to sell more of it to the right people –…
5 Best B2B Lead Magnets to Get More Leads in 2023
The best B2B lead magnets do a lot more than just getting “more email subscribers”! High-performing lead magnets bring you…
What image sizes should you use on your quiz landing page?
If you want high-quality leads, you need a high-quality landing page with good imagery. Promoting your quiz is a lot…
6 ways to make money using quiz marketing
Are you using quiz marketing within your business? If not, you might want to consider it. Quiz marketing is a…
How to use a quiz to launch a new product or service
Launching a new product or service is exciting. There are so many possibilities, and having a boost in revenue is…
9 quiz funnel mistakes (and how to fix them)
Launching a quiz is exciting. It’s a fun, new way to grow your audience, and it’s so much easier promoting…
Quiz Examples from Big Brands
It’s pretty obvious we love quizzes, right? They are fun and engaging, but they also generate more traffic, leads and…
What is Scorecard Marketing? And how does it generate more high-quality leads?
What is Scorecard Marketing, and should you use it in your business? In this article, I’m going to tell you…
What is Quiz Marketing and how can it help you get more leads and sales?
Have you heard of the term “Quiz Marketing” before? You might have, but you might not know exactly what it…
11 ways to promote your quiz on your website
If you want more quiz leads, then your website is going to be crucial. It’s not enough to simply shout…
How to write an email sequence for your quiz [+ 13 email templates]
Your quiz is finally live. Well done you! Now what? The quiz will certainly help you get more leads which…
Using SEO to promote your quiz funnel
If you’re looking to promote your quiz but you’re on a budget, then SEO could help. Search engine optimisation is…
9 Quiz Landing Page Tips to Increase Conversions
Using a quiz funnel within your marketing strategy is an excellent way to build a list of warm leads. It’s…
How to Convert Quiz Leads into Sales
Building a list of warm leads is one thing but converting them into sales is what you REALLY want. If…
29 Simple Ways to Launch Your Quiz Lead Magnet
Congratulations! You’ve built your quiz, and you’re excited to share it with the world. But the big question is, how…
7 Common Problems with Quiz Building Software
Building a quiz for your business is a great way to turn cold traffic into warm leads. At ScoreApp we…
The Ultimate Guide on How to Create a Quiz as a Lead Magnet
Building an online quiz is an excellent way to generate more qualified leads for your business. There are many benefits…