Survey Response Rates: What To Expect and How To Improve Them
While online surveys are powerful tools for gaining insights into your industry and collecting valuable customer feedback, low response rates…
Strategy
B2B Marketing and Sales Funnel Best Practices for Top Results
Are your marketing and sales working together at every stage of your B2B funnel? Because they should! By funnel, we…
Top 8 Mistakes To Avoid in Fitness Lead Generation
It’s a busy and crazy world out there – and it doesn’t get much crazier and busier than on the…
5 Common Mistakes When Building An Audience (And How To Avoid Them)
To drive sales, you need prospects. To attract prospects, you need an audience. But building an audience isn’t just about…
Email Sequence for Converting Leads From a Challenge
So, you’ve got your lead generation challenge all set up and ready to launch. Great! But before you hit the…
5 Ways To Leverage Video for Better Lead Generation in 2025
Over the past couple of years, one digital trend has become impossible to ignore: video content. According to HubSpot, 90%…
How Experts Use Webinars To Build Loyal Audiences: Top Strategies Revealed
Webinars are one of the most powerful ways to generate quality leads and build a loyal audience. But as effective…
7 Tips to Get People Excited to Take Part in Market Research
You can’t get useful market research insights from bad data. And you can’t get good data without willing participants that…
Build a B2B Waitlist and Stay Fully Booked Year Round
As a B2B service provider, the dream is to be fully booked up in advance, right? Where you’re not worrying…
What Is Automated Lead Nurturing And How Do You Implement It?
From the moment a lead visits your website or social media to the moment they buy, your job is to…
5 Common Webinar Challenges (And How to Overcome Them)
A webinar is a powerful tool for building trust, driving sales, and connecting with your audience on a deeper level….
Ultimate Cyber Monday Marketing Strategy (With Examples)
Black Friday is a great opportunity to boost your revenue, but don’t forget about Cyber Monday. With the right strategy,…
How To Build A Quiz Using ActiveCampaign and ScoreApp
When you create a quiz lead magnet and connect it with your email marketing platform, you get a sales funnel….
Waitlist or Live Sale: Which One’s Right for Your Business?
Have you just cooked up a new offer or product idea? You have two main options: selling it ASAP or…
Planning Quiz Results That Benefit Both You & Your Customers
The questions in your quiz lead magnet must do two things: translate into valuable results for your participants and bring…
Get More Leads and Traffic With Topic Clusters
If you want to nail building topic authority with your audience and in your corner of the internet, you need…
How to Build a Black Friday Sales Funnel & Maximise Revenue
Have you got bold goals for Black Friday? Then, you can’t expect to just send out a couple of emails…
Create A Social Media Battle Plan That Maximises Lead Gen Results
To get the best lead generation results from your social media presence you need a comprehensive and unbreakable battle plan…
Take Part In A Strategic Lead Magnet Exchange To Grow Your Email List
Want to grow your email list and get in front of a ready-made, perfect-fit new audience? Let’s take a look…
Create High Demand for Your New SaaS Product With a Waitlist
Whether you’re launching a new SaaS business or adding a product to your suite, there’s one thing you NEED to…
Generate High-Quality Leads With A Simple Direct Messaging Strategy
There are several well-known, powerful strategies to generate high-quality leads. However, there’s one that’s often overlooked – direct messaging. Here’s…
How to Overcome the 9 Most Common Survey Challenges
Surveys are a handy tool to collect valuable data. But if you thought it was enough to just put some…
Why You Should Set Up a Waitlist When You’re Fully Booked
You might be thinking, “Why on earth should I worry about new potential clients when my services are already in…
Common challenges in event management (and how to overcome them)
Events come in all shapes and sizes, whether it’s a small in-person conference, a webinar, or even a big online…
How To Generate Leads From Community Guesting
People buy from people they trust. Being invited to a community meeting by someone they already trust and look up…
7 Powerful Lead Generation Strategies to Get More Sales
Leads are the backbone of any successful business. But generating high-quality, engaged leads consistently is also something most businesses find…
5 Steps to Launch an Irresistible Offer & Make More Money
Launching a new offer can bring you a huge cash injection or… crickets. You might have been told this gamble…
How many lead magnets does your business need?
Most businesses have a range of products and services, all for different people… so the way you attract leads has…
How to disqualify leads as a creative business owner
If you’re a creative entrepreneur, you probably face a harsh reality: doing the work you love isn’t enough. No matter…
What Is An Audience-First Strategy & How Do You Implement It?
To future-proof and scale your business, you must move from a product-first to an audience-first strategy. What does that mean…
Enhance your webinar with an interactive quiz
As a B2B business, it can feel like you’re constantly trying to come up with new ways to engage with…
The Benefits of Using a Quiz to Boost e-learning Engagement
Since the Covid-19 pandemic, the way we learn has shifted permanently. Whether you run a training business, are a course…
How quizzes boost customer loyalty to get more repeat business
In today’s business world, competition is FIERCE, and customer expectations are higher than ever. Fostering loyalty and repeat business isn’t…
Waitlist Question Ideas To Pre-Qualify Leads And Sell Out
The beauty of a waitlist campaign is that it transparently shows the supply and demand tension for your new product…
Social Media Ideas To Get More Sign-Ups To Your Waitlist
You’re brilliant. Not only have you got a new product or service that’s just right for your customers, but you’ve…
How You Can Use a Sales Funnel Alongside a Lead Magnet
Do you want to consistently attract your target audience and turn them into paying customers? Then, you need an automated…
8 ways to save money on your next launch using a waitlist
Only 10% of new products succeed. That’s a lot of financial risk – think about the cost of your last…
What Is An Advanced Quiz Funnel?
Quiz marketing can attract new people, collect a tonne of valuable data, and bring you leads on repeat. You won’t…
12-step process to optimise your lead generation activity
Great lead generation is the heart and soul of any successful business. But to be fully optimised and effective, you…
How to Upsell & Cross-Sell Using Quiz Software
When done right, upselling and cross-selling can increase your revenue and even improve customer satisfaction. Nobody wants to be inundated…
Lead Generation Best Practices: Turn Traffic Into Customers
Everything in business is downstream from lead generation. When you keep getting leads for your products or services, it becomes…
What is a waitlist funnel and why do you need one?
Welcome to the world of the Rolex Daytona, Hermès Birkin bag, and the new Four Seasons luxury yacht. What do…
How Do You Measure the Effectiveness of Lead Generation?
A good lead generation strategy is about attracting, identifying, and nurturing your target customers consistently. But how can you tell…
When Is the Right Time to Focus on Lead Generation?
Many business owners make a costly mistake: only focusing on lead generation when they desperately need new customers. By then,…
What to consider before starting lead generation
Everything in business flows from lead generation. It’s a critical foundation for your business strategy because it directly impacts your…
What is a landing page? (And how using ScoreApp can make yours better)
A landing page is a critical part of your customer’s journey to buy one specific offer. It’s the bridge of…
How to Encourage People to Share Your Quiz
The main goal of your quiz is to get your target customers to complete it. That way, you can wow…
Real-Life Examples of the Best B2B Lead Generation Strategies
Are you looking for a powerful B2B lead generation strategy to sell your offers consistently and grow your business? Then,…
How to Prequalify Leads to Only Attract Dream Clients
More leads and sales calls is always good news for your business, right? Wrong! If you keep booking sales calls…
How to Deliver a Better Customer Experience Using Quizzes
With a smooth and premium customer experience, more people will want to buy from you (and come back!). I’m sure…
Unknown benefits of using ScoreApp, and why it works so well
If you’re using ScoreApp to offer a valuable quiz lead magnet to your audience, you’re already one step ahead of…
Demand Generation vs Lead Generation: What’s the Difference?
To run and grow your business smoothly, do you need to master demand generation or lead generation? BOTH, actually! But…
Daniel Priestley & Steven Bartlett Podcast – Diary of a CEO
See Daniel Priestley live with Ali Abdaal on 27th March, in London – tickets are here. I was recently a guest…
8 Lead Generation Strategies to Get High-Quality Leads
Everything in business is downstream from lead generation. You could have the best product or service in the world, but…
What Do All Successful Business Quizzes Have in Common?
More and more businesses are now using quiz marketing (smart!), but not all of them are doing it successfully. In…
9 Ways Ecommerce Businesses Can Increase Sales with a Quiz
Quizzes aren’t just nice-to-have tools for engagement. They can become an integral part of your lead generation system, enhance your…
How to Use Quizzes to Improve Client Onboarding
What happens when you onboard new clients? Do you have a robust “new client” process, or is it a bit…
Top Strategies for Segmenting Your Leads with Quizzes
Cookie cutters should only be used for baking, NOT as your approach to marketing and customer communication! To get the…
The Future of Quiz Marketing: Trends and Predictions for 2024
Spoiler alert: quiz marketing will keep on growing in 2024. But how? I’ve just used my crystal ball to predict…
Quiz Marketing Glossary: Lead Generation Jargon Buster
Quizzes are fun and engaging, and they’re a great way to grow your business and get more leads. You might…
What is a lead generation quiz and why should you use one for your business in 2024
We all want more leads, right? Who wouldn’t? This is why lead generation is such a hot topic. There are…
Lead Generation for Coaches and Consultants: Complete Guide
If you are a coach or consultant, you need leads. There’s no getting around it. Even if you already have…
Improve Your Sales Calls with Quizzes: The Ultimate Guide to Increasing Your Close Rate
You’ve probably heard that quizzes can be a powerful tool to grow your email list and get more leads –…
How many quiz questions should you ask as part of your lead generation quiz?
How many questions should you ask as part of your quiz? This is something you will need to ask yourself…
10 quiz question mistakes and how you can fix them
Online quizzes are powerful, data-rich lead magnets that can teach you so much about your potential customers. But only IF,…
How to get more quiz leads for free (even if you have a tiny audience!)
Does this sound familiar? You’ve launched your quiz and shared it on social media only to find that not many…
84 quiz question examples you can ask as part of your quiz
Creating a lead generation quiz is a great way to engage your audience and learn more about them in the…
Quiz Lead Form. Should it come before or after your questions?
If you’re thinking of launching a quiz, then you’ll need to make an important decision… Should you have your lead…
How to generate the best quality leads for your sales team
We all want more leads, right? Who wouldn’t? Generating consistent leads means your sales team always have new prospects to…
How to turn your quiz results into original research content (and why you should!)
We get it. When you create a quiz and collect A LOT of juicy data, you might be hesitant to…
Copywriting for Quizzes
Does your quiz convert? Are the people taking your quiz emotionally engaged and invested, right to the end? In this…
6 types of quiz you should be using in your business
When you think about quiz marketing, what comes to mind? Is it simply a way to generate leads? Or is…
Quiz Funnel Questions: What Types of Questions Should You Ask [+ Examples]
People love taking online quizzes. It’s fun, they learn in the process and (if you use the right quiz software)…