15 Character Profile Quiz Ideas to Generate More Leads

Some businesses only churn out random character profile quizzes for engagement. Others use them to get a consistent stream of leads and paying customers.

Maybe you want to join the second club but are worried it wouldn’t work for your industry? Don’t be.

We’ll show you exactly how to come up with the right angle for your niche, audience, and goals. To get you inspired, we also prepared 15 character profile quiz ideas for all kinds of businesses, both B2C and B2B.

Why are character profile quizzes a great way to generate leads?

By character profile quizzes, we mean online tests that reveal something about each participant’s preferences, personality, or strengths and weaknesses (for example, “What’s Your Entrepreneur Profile?”, “What Type of Writer Are You: A Plotter or Pantser?” or “Discover Your Marketing Superpower”).

These quizzes are ideal to generate leads for your business because:

• They pique your audience’s curiosity, tapping into their sense of identity and self-discovery
• Since they offer a dynamic and personalized experience, they have a high perceived value. So, they’ll bring you more sign-ups (while traditional PDF lead magnets only convert at 3-10%, a ScoreApp quiz landing page averages 30-50%!)
• You can literally ask questions to your target audience, collecting valuable data to inform your marketing and sales
• You’ll wow your participants with more tailored and in-depth results, including the best call to action for their situation and personality
• You’ll segment them accordingly and nurture them through more personalized and effective email sequences based on their profile (all automatically!) 
• You’ll then get to recommend the right next step for each of them (like buying a specific product, signing up for your free trial, or booking a 1:1 call to discuss their results), boosting your conversions

With ScoreApp, you can create a full funnel for FREE by connecting your character profile quiz to your existing email marketing platform and CRM.

Who can benefit from using character profile quizzes? 

Most businesses can benefit from using a character profile quiz for lead generation. Why?

Because they’re extremely versatile! So, as long as you find the right angle, you can use these quizzes for most niches (including traditionally boring sectors).

• In B2C, you’ll want to focus on the element of self-discovery, inspiring a connection between your target audience and your brand 
• In B2B, it usually makes more sense to help them understand their problem and identify the most effective and profitable solution, positioning your business as a trusted authority 

How to pick the right character profile quiz idea for your business

You want a profitable quiz that feeds into your business objectives, right? Even better: a full funnel that keeps working in the background for you?

That’s totally achievable. You just need to put some thought into it when planning it. So, rather than developing the first idea that comes to mind:

• Identify your goal – What do you want to achieve with this character profile quiz? For example, this might be growing your email list, selling more products by recommending the best one for each participant, or booking more 1:1 calls. Make this goal specific and, if possible, quantifiable 
• Focus on your target audience – Remember: your character profile quiz must be attractive to them. So, start there. What are they struggling with right now? What do they care about the most? For example, if you target eco-conscious consumers, they might be looking to make more sustainable fashion choices but don’t know what to focus on and how
• Find the sweet spot – Overall, your character profile quiz must be something your audience wants and that’s aligned with your goal (for example, “What’s Your Sustainable Fashion Profile?” with different tips and product recommendations for each set of results)

Need some inspiration?

As promised, here are 15 character profile quiz ideas for both B2C and B2B businesses.

Character profile quiz ideas for e-commerce and retail

A common quiz funnel goal in your industry? Recommending the right product, range, or collection for each customer, all automatically. 

At the same time, you’ll want to do this in a way that stands out and inspires a connection with your brand.

Quiz idea 1: “What’s Your Fashion Aesthetic?”

Forget about generic and overused promotions or calls to action like “Shop now”. 

Engage your audience by helping them identify a clothing style that speaks to them—based on their preferences and lifestyle—tapping into their sense of identity and belonging.

Then, segment them depending on their ideal aesthetic, including high-quality images so they can really “see it” and picture themselves embodying it.

In your results pages and email sequences, link to the best products or collections for that style, sharing valuable tips and a personalized discount, too.

Quiz idea 2: “Find Your Perfect Skincare Routine”

Instead of overwhelming your audience with too many promotions, show them you care about identifying the right products for them.

After asking them questions about their skin, concerns, lifestyle, and preferences, segment them based on their profile and skin type. 

Then, send them a clear skincare plan with links to the best products. And why not include a limited discount or a no-brainer bundle?

Character profile quiz ideas for health and wellness brands

Sharing the same surface-level advice as your competitors? That’s not going to cut through all that online noise. 

So, stand out and position your brand as a trusted authority by helping your audience make the right health and wellness plan for them.

Quiz idea 3: “What’s Your Wellness Personality?”

Hook your target customers by tapping into their sense of identity and giving them clarity on what would (and wouldn’t) work for them. For example, you could promise them a personalized self-care checklist with their results.

So, ask questions about their preferences, challenges, goals, and lifestyle. Then, your quiz will match them to the most relevant wellness persona (like a ‘Zen Master’, ‘Hustler’, or ‘Relief Seeker’). 

They’ll also receive different tips, recommendations, and calls to action, from your low-ticket masterclass to your most comprehensive 1:1 program.

Quiz idea 4: “What’s Your Ideal Workout Style?”

Stop your audience’s scroll by promising them a customized workout plan.

After asking them tactical questions on their preferences and lifestyle, your character profile quiz will recommend the most suitable fitness program (like yoga, strength training, high-intensity interval training, and so on).

Your automated email sequences can then educate them on it and get them excited through videos, photos, and reviews from happy customers.

And as an incentive to take action now, how about offering them a free trial class?

Character profile quiz ideas for coaches and consultants

In the B2B world, in particular, your quiz can compel your target audience to engage with your brand (instead of a random competitor) and position you as a trusted authority. 

So, focus on an attractive angle, questions, and results that would reinforce your expertise. 

Quiz idea 5: “What’s Your Leadership Style?”

As well as showing them their leadership persona, get your audience intrigued by helping them understand their strengths and weaknesses. 

Then, impress them with in-depth results, positioning your services as the solution to bridge that gap.

Depending on their leadership style, preferences, and budget, they might be a better fit for your self-paced course, in-person workshop, or 1:1 program. 

Quiz idea 6: “What’s Your Ideal Business Growth Strategy?”

Are your target clients pouring a ton of time, energy, and money into a strategy that isn’t aligned with their goals?

Use this character profile quiz to help them reassess it and identify the right moves.

After profiling them as a ‘Visionary’, ‘Optimizer’ or ‘Hustler’, recommend the most relevant tactic for their personality and objectives. Then, offer them a 1:1 consultation to go more in-depth and plan the next steps. 

Character profile quiz ideas for marketing and branding companies 

Let’s face it: yours is a particularly competitive industry. 

But while most companies continue to show up as “a pair of hands” or “some marketing help”, the right character profile quiz will position you as a trusted strategist, consistently upselling your services. 

Quiz idea 7: “What’s Your Brand Archetype?”

Your target clients want to stand out online. So, get them intrigued by showing them what brand archetype they should lean into. 

After asking them questions about their business, challenges, and goals, segment them accordingly. For example, the most relevant and effective brand archetype for them might be a ‘Creator’, ‘Sage’, or ‘Outlaw’.

In their results page, include a compelling overview and some valuable tips. Then, offer them your 1:1 package to flesh this out across their entire marketing.

Quiz idea 8: “Which Marketing Strategy Suits Your Business?”

Your audience is bombarded with contradictory marketing advice online. So, they might be trying to do everything everywhere… without seeing any results (which is super frustrating).

Inspire an instant connection and position yourself as a trusted authority and consultant by showing them that’s not true or sustainable.

Use this character profile quiz to uncover their preferences, budget, challenges, and goals. Then, recommend the best marketing mix for them (SEO, email marketing, social media, blogging, and so on).

After sending them a simple overview with their results? Invite them on a 1:1 session to turn it into a proper marketing plan.

Character profile quiz ideas for sales experts

This is going to be really meta (and effective): if you help other businesses sell more, this quiz can help you sell your services on repeat. Smart, right?

Quiz idea 9: “What’s Your Sales Personality?”

Do your target clients struggle with sales? Acknowledge it can feel difficult or even icky if they’re trying to sell in a way that isn’t aligned with their personality.

Then, use your quiz to profile them accordingly (like ‘Relationship Builder’, ‘Closer’ or ‘Analytical Mind’), highlighting their unique strengths and weaknesses.

Finally, include some simple tips, and invite your leads on a call to develop the right sales plan for them.

Quiz idea 10: “What Should You Focus on to Get Coaching Leads?”

A lot of coaches struggle to get new clients, either because they lack a strong strategy or because they’re focusing on the wrong one altogether.

So, after asking them some tactical questions, help them identify the right approach for them: inbound marketing? Outreach? Automation? A mixture? 

Be specific enough to show them what’s possible, but without giving everything away. After sharing some game-changing advice, invite them on a call to map out the full strategy together, recommending your 1:1 or group program.

Character profile quiz ideas for events and entertainment companies 

Show up with something scroll-stopping, fresh, and creative to grab your audience’s attention, especially in the B2C world. 

It’s not just about engagement and visibility, though. So, plan a quiz funnel that also positions your events and entertainment services as the next step.

Quiz idea 11: “What’s Your Event Planning Style?”

Planning events can feel overwhelming, but it doesn’t have to… if we know how to play to our strengths!

So, use your character profile quiz to uncover your audience’s preferences and challenges. Then, show them their event planning profile, like ‘Detail-Oriented’ or ‘Big-Picture’. 

Consider sending them an event planning checklist and upselling the most relevant package for their personality.

Quiz idea 12: “What’s the Right Theme for Your Dream Wedding?”

Help engaged couples get clear on their vision. Include plenty of image-based quiz questions so they can start picturing their dream wedding, from colors to flower compositions and the theme that’ll tie everything together.

Then, match them with the right style or aesthetic for their preferences and budget.

The call to action? Booking a meeting or consultation with you to go more in-depth and start turning that vision into their reality, of course.

Character profile quiz ideas for SaaS and tech companies 

In most cases, your target customers care about one thing more than everything else: ROI. 

So, your character profile quiz is the perfect chance to highlight the cost of not investing in your SaaS (while also standing out from competitors who are still offering generic PDFs).

Quiz idea 13: “What’s the Best CRM for Your Business?”

Wasting time on the wrong CRM can be just as costly and ineffective as not having one in the first place. 

So, ask questions about your audience’s industry, team size, pain points, tech level, and budget. Then, recommend the best CRM based on their profile.

Finally, encourage them to take the most relevant next step, like booking a standalone training session (if their budget is low and they don’t need too much help) or investing in the full package that includes done-for-you set-up and team training (if they have a big budget and no time to lose).

Quiz idea 14: “What’s Your Cybersecurity Risk Level?”

We bet most of your target customers aren’t aware of how much is actually at stake. So, show them the truth, and help them put it into perspective!

After asking all the right questions, segment your participants based on their security vulnerabilities. What do they mean in practice? 

Then, share some tips that’ll offer them a quick win while positioning your software as the obvious choice, and recommend the most relevant plan for their risk level.

Quiz idea 15: “What Should You Automate to Save Time?”

Many businesses struggle with automation because… they don’t know what to focus on! So, help them find the right balance between “maintaining a human touch” and “creating systems for the most repetitive tasks”.

Lead with the incentive: After answering your questions, they’ll receive a personalized automation strategy based on their profile and situation.

So, on their results pages, show them some tips, tool recommendations, and an invitation to start a free trial of your SaaS.

Generate more leads with a ScoreApp character profile quiz

Have you found the right character profile quiz idea for your business, audience, and goals? Then, it’s time to put it all together so you can start getting consistent leads.

With ScoreApp, you’ll create a full quiz funnel to:

• Stand out from your competitors
• Reach more of your target customers, capturing their contact information
• Engage them and impress them with a dynamic experience
• Collect valuable data that’ll inform the rest of your marketing and sales
• Segment your participants based on their answers and profiles
• Nurture them in a tailored way through automated email sequences
• Recommend the most relevant call to action for each segment or lead
• Sell more on repeat

The first step? Creating your character profile quiz with ScoreApp today and for FREE.