Webinars are incredibly powerful lead generation tools. But as effective as they are at transforming prospects into paying customers, there are a lot of common misconceptions holding businesses back.
Knowing your webinar marketing fact from fiction will give you a clearer understanding of the lead generation process – and we’re going to help you do that here in this guide.
Not only are we going to debunk common myths surrounding using webinars for lead generation, but we’re also going to tell you how to optimise your efforts using ScoreApp.
Myth #1: Webinars are only for big companies
Many people think webinars are reserved for big corporate companies with colossal marketing budgets. But they’re wrong.
While small business owners believe webinars are high-cost or resource-intensive tools and, therefore, out of their reach, this isn’t the case.
With the right tools and approach, webinars offer budget-friendly, easy to scale and highly effective lead generation for brands of all sizes.
ScoreApp makes webinar marketing accessible to small businesses
Using ScoreApp’s intuitive (and free to try) lead generation tools, you can develop a webinar marketing experience that will attract more leads and convert them into loyal customers.
Here’s how:
- Create an attention-grabbing webinar landing page with ease
- Launch an interactive lead generation quiz during the webinar sign-up process to drive engagement and discover more about your potential attendees
- Send automated follow-up messages or incentives to your attendees after the webinar by integrating ScoreApp with your email marketing tool
All these features are fully accessible, and you don’t need a huge marketing team or budget to use them to your advantage.
Myth #2: You need to be a tech expert to host a webinar
Droves of small business owners are reluctant to try webinars, as they think you need advanced technical knowledge to set them up and keep them running smoothly.
It’s true that there are technical aspects involved in hosting a webinar, but there is a wealth of tools out there that make the entire process simple, even if your tech skills are limited. Myth busted.
How ScoreApp makes the technical stuff easier
With ScoreApp’s savvy platform integrations, you can streamline your webinar sign-up process, send automated pre-event reminders, and maintain healthy levels of engagement with surveys, polls, and personalised communications.
Because ScoreApp integrates with a range of CMS platforms and email marketing tools with ease, you can drive maximum results from your webinar marketing activities with minimal technical knowledge.
Myth #3: Webinars are ineffective at generating leads
The reason this myth is so widespread is because so many businesses have experienced painfully low webinar attendance rates. It doesn’t have to be this way – not according to 73% of leading marketers.
Armed with a solid marketing strategy and subject matter that resonates with your target audience, webinars:
- Give you the chance to engage and interact with your prospects in real time
- Build trust and strengthen your relationships with new as well as existing customers
- Position your brand as a go-to authority in your niche or industry
- Offer consistently high conversion rates
How ScoreApp transforms webinars into powerful lead magnets
With access to ScoreApp’s personalised landing page and quiz creation templates, you can attract more leads to your business while asking them pre-qualifying questions to discover more about their needs.
In addition to grabbing attention and making the registration process more engaging, you can use your pre-qualifying questions to decide whether you’re attracting the right audience to your webinar.
You can also tailor your webinar content to your registrants’ answers. This will make your pre- and post-webinar outreach more personalised while making sure you’re not wasting your time on leads that are unlikely to convert.
Myth #4: You need a big audience to benefit from webinars
The idea that you need a large audience to earn a healthy return on investment (ROI) from your webinars is a great big myth.
If you attract the right audience to your webinar (see myth #3), a smaller group of attendees who are interested in what you have to offer will actually improve engagement and empower you to interact with your leads on a more personal level.
So, whatever growth stage your business is at, you can use webinars as an effective lead generation tool to build trust, boost brand awareness, and accelerate your commercial growth.
How ScoreApp supports lead generation for smaller businesses
Now you know audience size doesn’t dictate webinar marketing success – and it’s a case of quality over quantity – you can get ahead of the small business pack with ScoreApp.
To attract the best quality leads to your webinar and make your sign-up process 100% seamless, you can use our customisable webinar registration template.
Once you’ve inspired your prospects to sign up, you can direct them to your pre-qualification quiz to find out more about their motivations and pain points.
You can use these insights to segment your attendees and integrate ScoreApp with your existing email marketing tool to nurture them with personalised marketing content both before and after the big event.
The result? Audience size aside, you’ll maximise your chances of transforming quality leads into loyal paying customers.
Myth #5: Webinars are too time-consuming to plan and execute
Like any modern lead generation strategy worth its salt, planning and rolling out a webinar takes time, consistency, and effort. But it’s nowhere near beyond your reach.
Lots of small business owners are reluctant to try webinars for lead generation as they believe it will sap their time and budget. Those people are missing out on a prime promotional opportunity.
With the right integrations and through leveraging the power of automation, it’s possible to streamline the entire webinar marketing process, from initial promotion to targeted post-webinar follow-ups.
How ScoreApp automates the webinar experience for maximum efficiency
Marketers who use automation are around 46% more likely to have an effective marketing strategy compared to those who don’t.
By using ScoreApp to your advantage, you can access features that automate every stage of the journey, including the sign-up process, pre-event reminders, and follow-up emails tailored to segments of your audience.
These integration and automation features combined challenge the idea that webinars are too time-consuming to execute effectively. Myth busted.
Tackle webinar myths and boost lead generation with ScoreApp
The one big thing these webinar myths have in common is the fact they scare off businesses which could benefit from their lead generation power.
Webinars aren’t reserved for big companies with big budgets, you don’t need to be a tech expert to host them, and they take far less time to set up than you think.
Whether you’re a startup or a scaling SMB, with ScoreApp you really can streamline every phase of the process while attracting the best quality leads for your business.
Are you ready to bust webinar myths and attract more loyal customers to your business? Try ScoreApp for FREE.
