Lead magnet challenges are an amazing way to not only attract your target audience, but also ensure they turn into long-standing clients.
Gone are the days of cold emailing and even colder responses (that’s if you even get one). By creating challenges that inspire and motivate your participants, you can watch the warm leads roll in – one inspired results page at a time.
If you’re looking to grow your business, learning how to master the art of challenges is key.
Here’s why:
- They allow you to gain valuable insights into your target audience.
- Your participants can learn about your brand in a way that works for them.
- They encourage people to fully invest in your business, which results in higher-quality leads.
- Once you’ve got it all set up, you can let the automated emails do the heavy lifting.
A challenge is the perfect chance to introduce your brand in the most authentic and interactive way possible. With ScoreApp, you can make the most of this opportunity to secure your hottest leads yet.
That being said, if they’re not carried out correctly, they can end up causing more harm than good.
In this blog post, we’ll cover the seven most common problems that come with lead magnet challenges – plus tips on how to avoid them with our fail-safe solutions. Read ahead to find out more…
1. Low Engagement or Participation Drop-Off
Problem: You’re just a few days into the challenge, and your participants have already lost interest. Engagement levels have plummeted – and so has your confidence.
Solution: ‘Concise and focused’ is the aim of the game here. Give your participants a clear timeline (ideally 5–7 days) to work towards and incorporate daily reminders and actionable, bite-sized tasks to keep the momentum going.
You may also want to add gamification (like rewards for completing tasks) and offer small incentives along the way to give your engagement the ultimate boost.
2. Attracting the Wrong Audience
Problem: The challenge is set up and ready to go, but, within a week, you’re disheartened to see your participants aren’t ideal leads – and you’ve wasted your valuable time and resources.
Solution: Thankfully, avoiding this problem is simple with ScoreApp. Use the pre-qualifying questions tool to gain key insights into your participants so you can figure out whether they’re a good fit. This will save you the stress of sieving through your leads and instead give you peace of mind that whoever takes part is exactly the client you’d want to work with.
As for the content itself? Try asking yourself these questions before creating anything:
- Does this align with my target audience’s pain points and interests?
- Is my promotional message clear and specific?
This will ensure you’re attracting the right people to take part in your challenge.
3. Overwhelming Participants with Too Much Content
Problem: You’ve put the hours in to include as much challenge content as you can, but your participants are starting to feel a little overwhelmed. When the tasks are too complex or time-consuming, the chances of early drop-offs are significantly higher.
Solution: Instead of going in full force, break down your content into small, manageable steps that can be easily completed. Providing quick wins and actionable advice will help participants feel a sense of accomplishment from the get-go, acting as the gentle push they need to keep at it.
Want some inspiration on how to create killer content for lead magnet challenges? Check out our blog post on content bursts here.
4. Lack of Clear, Measurable Outcomes
Problem: Your participants are struggling to see the tangible value from the challenge and are asking ‘What’s in this for me?’ This results in an inevitable lack of commitment, where they’re ready to call it quits.
Solution: People do best when there’s a clear outcome to work towards. On your landing page, be sure to define and communicate exactly what they can expect to achieve from participating in your challenge.
By demonstrating these measurable benefits (like increased leads or more efficient processes), you’ll secure their trust in both the challenge and your business.
5. Poor Follow-Up After the Challenge
Problem: Your participants have completed the challenge, but because there was no follow-up, they no longer feel connected to your business. Losing client interest happens a lot quicker than you think.
Solution: Use the ScoreApp automated email tool to create a structured, engaging follow-up plan that keeps the door open to your audience. This could include post-challenge emails, additional resources, or a special offer “exclusive” to them to keep the interactions going.
You could also invite them to join a dedicated community or set up a webinar for extra bonus points. Remember, this is what converts leads into customers – so don’t hold back on the follow-ups!
6. Lack of Accountability
Problem: There’s no one around to hold your clients accountable – and they’re feeling uninspired to continue taking part in the challenge.
Solution: More often than not, people push harder in challenges when there’s a level of accountability – particularly from other participants – to keep them going. The best part? Creating an online community for your brand is simple.
Try setting up a Facebook group, a Slack channel, or email threads, where your participants can connect and discuss the challenge. Think of it as the place they go to ask questions, share progress, and motivate one another to succeed.
And when the accountability needs to come from you, consider including check-ins or progress updates. These are actionable prompts that show you care – a must for building trust with your clients.
7. Insufficient Promotion of the Challenge
Problem: Poor promotion and unclear value proposition can only lead to one thing: low sign-ups. This can feel extremely deflating for any entrepreneur.
Solution: If your challenge isn’t sufficiently promoted, it’s going to be pretty tricky for people to find out about it. You’ll never regret investing your time in promotion, particularly through social media, email marketing, and relevant influencer collaborations.
Not only is this incredibly accessible (not to mention low cost), but it also allows you to shout about the value and benefits the challenge has to offer your audience. You can also leverage your existing clients by encouraging word-of-mouth sharing in return for a free incentive. After all, who doesn’t love a discounted service?
Create Your Best Lead Magnet Challenge Yet with ScoreApp
Dodging these seven common problems is simple with ScoreApp.
With Scoreapp, you can:
- Design your branded landing page to catch your dream client’s attention.
- Ask them a series of pre-qualifying questions to understand their needs and interests (and easily filter out the ones that don’t fit your business).
- Launch your lead magnet challenge using our automated emails, which integrate seamlessly with your existing platform.
- Follow up with your participants with incentives, rewards, and offers that convert leads into long-lasting clients.
Ready to get started? Sign up today for free, and enjoy the endless lead magnet benefits to follow.
