A webinar is a powerful tool for building trust, driving sales, and connecting with your audience on a deeper level.
But as valuable as webinars are to your business, there are certain challenges that can get in the way of your success.
Here, we’re going to explore the common webinar challenges that prevent businesses from reaching their goals and tell you how to overcome them by using ScoreApp for webinar marketing domination.
1. Low webinar attendance
While 95% of marketers see webinars as essential to their marketing efforts, low attendance rates are a big issue.
As slick, entertaining, and informative as your webinar may be, if people don’t attend, your efforts will be wasted. Pre-engagement is key to overcoming this common webinar challenge.
By creating a dedicated landing page and improving your webinar sign-up process, you’ll boost engagement and increase your attendance rates.
Sending your prospects personalised reminder messages in the lead-up to your webinar will also reduce the risk of people forgetting or losing interest in what you have to offer.
With ScoreApp, you can create an interactive quiz to encourage active participation and boost sign-up rates. You can also integrate our platform with your existing email marketing software to automate personalised reminders and relevant content to reduce no-shows.
2. Technical difficulties
Poor video quality, inconsistent audio, and questionable connectivity are all issues that can plague the success of your webinar. They’re also more common than you might think.
Basic technical issues can put a significant spanner in the works, frustrating your attendees and harming your brand credibility in the process.
With the right amount of preparation and planning, you can tackle any potential issues head on and create a webinar experience that’s as smooth as butter. Here’s how:
- Take the time to compare trusted webinar platforms that suit your business needs.
- Have a support technician on hand or a back-up plan in place in case an issue crops up during your webinar.
- Work with reliable tools and hardware (working cables, a stable laptop, headphones, and a good-quality mic).
- Test everything thoroughly before your broadcast to make sure it’s working as it should.
- Ensure your entire webinar experience – from sign-up to post-engagement – is smooth and seamless.
While we’re on the subject: many businesses overlook this. But making every stage of the process smoother will boost your brand reputation while improving your return on webinar investment.
ScoreApp will give you the tools and the templates for a sign-up process and attendee communications that are flawless and engaging.
3. Lack of audience engagement
Sometimes getting people to attend your webinar isn’t quite enough – you’ve also got to hold their attention.
Keeping your attendees engaged during a webinar is one of the most common challenges we see. Passive attendance will have a negative impact on your webinar conversion rates. But you can solve the issue.
To keep your attendees interested from start to finish, you can:
- Launch an interactive quiz to grab their attention and ask insightful pre-qualifying questions
- Tailor your webinar content based on the answers you receive from those who have taken your quiz
- Send out teaser emails to give them a taste of what to expect from your webinar and build excitement
- Create and share interactive polls, surveys, and quizzes before, during, and after the event to prompt and maintain engagement
Guess what? You can do all these things with ScoreApp.
4. Difficulties following up with your webinar participants
Successfully following up with attendees after the event is one of the most common webinar challenges businesses face today.
Without sending personalised messaging to your participants post-webinar, you’ll miss out on prime opportunities to convert warm leads into paying customers (which, really, is the aim of the game).
But how do you follow up with your attendees in a way that converts? With these two actions:
1. Segmenting your attendees based on their pre-participation quiz answers and their behaviours during the webinar (e.g. did they take part in polls? Did they stay from start to finish?)
2. Sending out personalised follow-up emails such as post-webinar polls, surveys, or tailored incentives based on your segmentation data and insights
By hooking up ScoreApp to your CMS or email marketing platform, you can send out attention-grabbing follow-up content (including thank yous, offers, and surveys) and boost conversions with the power of automation.
5. Not enough post-webinar conversion
Even if you hit your webinar attendance targets, turning your attendees into paying customers isn’t always easy.
Converting interest into sales is one of the most common webinar challenges businesses across industries face. But you can do something about it.
To move your prospects further through the sales funnel and earn consistent conversions from your webinar marketing efforts you’ve got to offer value every step of the way.
The most successful webinars usually start their promotional activities at least 15 days in advance. You can grab attention and spark engagement from the get-go by rolling out your communications from the registration process onwards.
You can also launch quizzes, apps, or surveys and use the results to segment your customers and reach out to them with highly personalised communications before, during, and after the webinar.
By being consistent with your messaging and serving up content, reminders, and offers that not only boost engagement but offer personal value, you’ll see your webinar conversion rates soar.
Integrating ScoreApp with your email marketing software will empower you to implement all the conversion methods we’ve discussed here and help you drive more sales.
Tackling your biggest webinar challenges with ScoreApp
With the right approach, webinars are a powerful way of generating leads and attracting more customers to your business.
As a quick recap, here are the five most common webinar challenges you need to know about – and avoid – to earn the business-boosting results you deserve:
3. Lack of audience engagement
4. Difficulties following up with your webinar participants
5. Not enough post-webinar conversion
By using ScoreApp, you can tackle these issues and simplify every stage of the process, from boosting attendance and maintaining engagement to following up with attendees and driving conversions.
If you want to market your webinar in a way that drives real results, start your FREE ScoreApp trial today.
