How Much Does It Cost to Create a Personality Quiz?

A personality quiz is a fantastic tool to engage your audience, collect valuable data, and make your marketing more tailored and effective.

How much does it cost to build one, though?

The final price tag can change (quite dramatically, too!) depending on several factors, from the platforms you choose to whether you DIY it or invest in external help.

So, we’ll cover exactly what goes into creating a personality quiz and what options to consider for each stage.

That way, you can make an informed decision that works with your budget, preferences, and needs.

What’s involved in creating a personality quiz?

Creating a personality quiz doesn’t have to be complicated, but if you want it to be profitable, you need the right strategy and steps.

1. Research and planning

First things first:

• Who is your personality quiz for? – Be specific. Otherwise, it’ll be too generic to grab anyone’s attention. If you’re not sure, start with a separate market research quiz
• What are you hoping to achieve with it? – You can’t tell whether or not your quiz is successful if you don’t know what “success” looks like. For example, are you aiming to boost your brand awareness or lead generation? Book more calls or recommend a specific product?

Then, work your way backwards to plan a personality quiz angle that speaks to your target customers and feeds into your goal. 

For example, an agency looking to sell more retainer services to small businesses could lead with “What’s Your Marketing Superpower?” 

2. Building your personality quiz 

Once you’ve picked the right quiz marketing platform:

• Plan your personality quiz questions and answers – Aim for 5-15, with a mixture of particularly engaging questions and some that’ll give you the data you need
• Set up scoring and results – For your audience, it all builds up to this: discovering their profile. So, deliver on that promise through compelling and valuable results pages
• Build a quiz landing page – “Sell” your personality quiz by leading with how it’ll benefit your target customers, including unmissable calls to action

With ScoreApp, you get a library of customizable templates and a user-friendly drag-and-drop builder to do all this within minutes.

3. Integrating the right tools and technology

An effective personality quiz doesn’t work as a standalone piece of content: it’s part of a system or funnel that keeps working in the background.

This will require more tools, but the chances are… you’re already using some of them! 

For example, depending on what happens after someone takes your personality quiz, you could consider:

• An email marketing platform to nurture your new leads with automated and tailored sequences
• A CRM to keep track of them and plan personalized touchpoints
• Additional marketing automation (if needed), like directing your participants to different landing pages depending on their results
• Analytics tools to understand how your audience is engaging with your quiz and funnel 

Luckily, your ScoreApp personality quiz will connect with your existing tools and offer you built-in analytics. 

4. Launching and managing your personality quiz

After building your quiz, you must also:

• Test your funnel – From links to automations, is everything working as intended? And does your quiz look just as good on phones?
• Market your quiz – If you don’t drive traffic to it, nobody is going to take it! So, as well as having it on your website, use your marketing to help your audience find out about it
• Run some split testing – Show different versions of the same funnel element (like a landing page or email) to different groups: what gets the most clicks?
• Monitor your results and analytics – Review your efforts regularly to see how your audience interacts with your funnel (for example, if they drop off after a specific question, you might need to change it or shorten your quiz) 

5. Follow-up engagement

Think of your personality quiz as the first part of your funnel or system.

• Nurture your participants – Set up different automated sequences for each segment based on their quiz answers. Educate them, connect with them, entertain them, and build trust until it’s time to offer them the most relevant call to action (like the best product or package for their personality)
• Ask for feedback – Consider using a separate quiz for feedback to understand what your audience liked and disliked about their journey with your brand. Then, improve your quiz funnel accordingly

5 factors affecting the cost of your personality quiz

Now that you’re clear on what goes into it, how much does a personality quiz cost? These are the main factors affecting the final sum. 

1. DIY costs

If you choose to create the entire funnel yourself, the only costs of your personality quiz will be:

• The tools you pick, which we’ll cover in the next section
• Your time (or that of your employees)

2. Quiz software and funnel tools

Many digital marketing platforms offer you a range of plans, more or less budget-friendly depending on what’s included.

Our advice? There’s no point in overpaying for features you don’t use. So, start with what you need right now but pick tools that can grow with you.

Overall, you’ll probably need: 

• Personality quiz builder – These tend to cost $18-$95/month, although some platforms can be more expensive, especially if you need a custom enterprise plan
• Landing page builder – You’re usually looking at $10-$100/month, with some free and more expensive options, too
• CRM software – Some offer free plans, whereas if you run a big company with large teams, you might need a more expensive enterprise option. In most cases, though, CRMs tend to be $12-$200/month per user 
• Email marketing tool – Rather than just features, your plan will go up based on your number of contacts or emails you send. On average, expect to pay $10-$150/month 
• Analytics tools – You can consider free options like Google Analytics. If you need something more specific, it could range from only $20/month to +$800

ScoreApp’s quiz funnel tools 

Your personality quiz funnel doesn’t have to cost you thousands or even hundreds of dollars per month!

ScoreApp acts as a quiz builder, landing page designer, and analytic tool, and it connects with your existing CRM and email marketing platform.

So, instead of paying for three separate tools, you can create one simple funnel for free and only upgrade to a paid plan (starting from $32/month) if and when you need more features, like several scorecards, a higher number of responses per month, split-testing capabilities, and so on.

Build a budget-friendly personality quiz with ScoreApp 

3. Hiring external help 

This will likely have the biggest influence on the cost of your personality quiz. Depending on your skills, time, and budget, you might choose to:

• Only hire experts for certain parts of your quiz – You know something isn’t your forte? Then, it might make more sense to outsource it, like using a designer to build your landing page, a quiz expert to plan the right questions, or a copywriter for your post-quiz email sequences. Of course, the final cost will depend on their experience and the size of the project. To give you a rough idea, though, freelancers charge $490/day on average
• Outsource the entire funnel – If you’d rather not lift a finger, you can choose to work with a freelancer specializing in quiz funnels or an agency, with the latter usually being more expensive. So, you’re looking at anything between $1000 and +$50,000

4. Marketing and promotional costs

To help your target audience discover your quiz, you can use: 

• Organic marketing – Think of social media, emails, SEO, blogging, and so on. DIYing it? Other than, in some cases, the platform itself, your only cost is your time or that of your employees. If you outsource it, it all depends on the size of the project and who you choose to partner with. However, most freelancers and agencies will offer you custom packages and quotes 
• Paid advertising costs – To reach more people fast, consider paid ads on Google or platforms like Facebook and Instagram. The good news? You can set your own budget and pay based on clicks or thousand impressions

On top of that, you might need to consider: 

• Lead magnet incentives – Discovering someone’s personality type is already a juicy incentive! However, if you need to ask lots of questions to your audience or if you want to stand out even more, you could consider enticing them with a discount or freebie
• Training – Maybe you’re choosing to keep everything in-house but your team lacks specific skills? Then, you’ll need to invest in courses, online training, or in-person workshops. Some options are free or particularly budget-friendly, whereas when working with someone 1:1, you’re usually looking at thousands of dollars. On average, companies spend $751-$1,420 per employee on training

5. Maintenance and optimization costs

Some of your personality quiz costs are one-offs, like hiring a landing page designer. However, some others need to be accounted for on an ongoing basis. 

Luckily, most of them are things you’ve probably already budgeted for, because we covered them earlier, like:

• Your monthly subscriptions to various tools
• Ads (if using them), especially for A/B testing
• Content updates, like perfecting your funnel or creating more marketing pieces to drive organic traffic to it

So, how much does a personality quiz cost?

As you now know, building a personality quiz can be virtually free, only cost you $100 or so a month, or involve investing thousands of dollars. 

While the biggest difference is whether you DIY or outsource it, the tools you choose will add up too, especially because they’re an ongoing expense. 

Build an affordable personality quiz funnel with ScoreApp

When you choose ScoreApp, you don’t need to:

• Pay thousands of dollars
• Overpay for features you don’t use
• Feel stuck if and when you’re ready to upgrade your funnel

You can build a personality quiz for free and connect it to the tools you already use. Then, if you need more features, select the right plan for your priorities and budget, ranging from as little as $32/month to bespoke enterprise options.

So, start by creating your budget-friendly personality quiz funnel today and for FREE.