Creating a free mini-course is an amazing way to attract and engage your ideal clients.
It builds trust, offers value, and sets you up as an authority in your field—all while bringing in high-quality leads. Genius!
But how do you go about setting one up?
In this step-by-step guide, we’ll show you how to create a video mini-course that grabs the right attention, nurtures leads, and converts them into loyal clients.
And we’ll explain how ScoreApp can simplify the entire process, from initial planning to the all-important promotion!
Let’s get started…
Why choose a video mini-course?
Mini-courses are powerful lead magnets, and it’s easy to see why.
They deliver value in a popular way and help your audience to solve problems or learn something new.
A video mini-course serves multiple business purposes:
- It builds trust
- It showcases your value
- It warms up leads
BUT to achieve these valuable outcomes, your course needs to be specific, engaging, and tied to your overall business goals.
Top tips for a successful video mini-course
You must always keep your audience in mind to create a successful video mini-course.
How do you do this? By keeping the following objectives in mind…
Make it specific
Focus on a topic that solves a clear problem for your ideal client. You can only add value when your course is relevant and targeted.
Keep it engaging
Use storytelling, visuals, and interactive elements like quizzes to boost engagement. Whether you work in coaching, fitness, finance or any other industry, you can use our FREE templates to impress your potential clients.
Link your mini-course to a higher-priced service or product
Work smart and look for an upsell by guiding your participants towards a higher-ticket offer. Make any transition from your course to your paid services super simple.
Plan ahead with a clear purpose
Before recording anything, make sure your course aligns with your unique business objectives. Your course content must support your long-term goals.
Use high-quality tools
Good video and sound quality are crucial for your course’s look and feel. The good news is that even a smartphone produces high-quality content when paired with good lighting and a decent microphone!
Make the mini-course easy to sign up to
Make the sign-up process simple and seamless. With ScoreApp, mobile-friendly landing pages and opt-in forms are built-in, making it easy for leads to join your course.
So, now that you’ve got a foundation for success, let’s examine how to create your mini-course…
1. Plan your video mini-course
Before you hit record, take time to plan.
Ask yourself some questions to ensure your course aligns with your business goals:
- What’s your goal? What do you want to achieve? Do you want to educate, introduce your services, or warm up leads for a future launch?
- Who’s this for? Consider your ideal client so your content is tailored directly to their needs.
- What problem are you solving? Get crystal clear on how to solve a problem so your audience engages properly.
- Why should people sign up? Consider why your course is valuable and why your audience will find it helpful.
When the answers to these questions are clear, your mini-course will deliver value to your target audience.
2. Outline your course content
Now it’s time to outline the content of your course and be specific about what you’ll teach and how you’ll deliver it.
- Break it down: Divide your topic into short lessons, catering to the average attention span. Aim for 3-5 lessons, each focusing on a specific subtopic.
- Choose your delivery method: Will you send one video each day over several days? Or will you let participants access all the videos at once? Decide what works best for your audience.
- Complementary materials: Look at adding downloadable worksheets, quizzes, or guides to complement your video lessons.
When you create your content outline, give each lesson a clear objective, key takeaways, and a strong call to action (CTA).
3. Script and record your video content
Now for the creative part! It’s time to write your scripts and record your videos.
Write your script
A script ensures that you cover all your key points without rambling. Even if you’re comfortable speaking on camera, having a script keeps you on track so your message stays clear.
Record your video
Use high-quality equipment to keep your video professional. Here’s what you’ll need:
- Camera: A good smartphone camera or DSLR
- Microphone: If you can, invest in a microphone
- Lighting: Use natural light or a ring light
- Background: Choose a clean background that suits your brand identity
Always speak clearly and confidently and maintain eye contact with the camera.
4. Edit and optimise your videos
Once you’ve recorded your videos, you must edit and polish them.
Choose your editing software
If you’re a beginner, you can use user-friendly software like Capcut or Canva’s video editor. If you’re experienced, programs like Adobe Premiere Pro or Apple’s Final Cut Pro have more advanced features.
- Trim unnecessary content: Remove pauses, mistakes, or long-winded sections.
- Add visual elements: Try adding captions, animations, or background music.
Optimise for your platform
Remember your video must be optimised for the platform where it will be hosted. How do you do this? Check each tool you’re using. For example, ScoreApp allows you to embed videos seamlessly into your landing page.
5. Create your landing page and automate your emails
Your landing page is where clients sign up for your course, so it needs to be eye-catching and engaging.
Design your landing page
With ScoreApp, you can create landing pages that convert. Highlight the benefits of your course, feature testimonials or social proof, and include a strong call to action to capture sign-ups.
Design a simple, mobile-friendly opt-in form with sections for a name and email address. Check out GDPR regulations and make sure you comply.
Automate email delivery
Once someone signs up, you want your emails to be delivered automatically.
ScoreApp integrates with email platforms such as Hubspot, Mailerlite and Mailchimp, so you can schedule your course emails without time-consuming manual intervention.
6. Promote your video mini-course
Now that you know how to create a mini-course, get people to sign up through effective marketing and promotion. Here are some effective ways to spread the word:
- Email marketing: Send an invitation to your existing list.
- Social media: Share previews or snippets on Instagram, Facebook, and LinkedIn.
- Partnerships: Collaborate with other businesses or influencers to increase your visibility.
Always make sure your messaging emphasises your mini-course’s unique value and benefits.
Wow your leads and see the sales roll in
So, you’ve set up your video mini-course, and it’s running on autopilot… What’s next?
Automatic course delivery
Thanks to automation, your course will be delivered to leads without you having to put any extra effort into it. Every new subscriber will have immediate access, and your sales funnel will start moving.
Follow up with your leads
After the course ends, you can follow up with personalised emails and nurture your new leads. Encourage them to take the next step, whether that’s booking a consultation or signing up for a product or service.
Set up your video mini-course with ScoreApp
Creating a free video mini-course is incredibly effective, but with ScoreApp, it doesn’t have to be complicated!
You can set up, promote, and automate your course all in one place – simply optimise your content, test what works, and watch your email list grow.
Are you ready to grow your email list and attract high-quality leads? Now’s the time to start building your first video mini-course! Try ScoreApp for FREE today.
