Without a reliable system to generate and manage leads, you’d continue to miss out on new clients, sales, and growth. Right now, the whole process probably feels messy and disjointed, too.
But guess what? A strategic sales funnel will fix it, and you only need two tools to build it:
- With ScoreApp, our quiz marketing platform, you’ll attract, pre-qualify, and segment more potential clients through a valuable quiz lead magnet
- If you run an agency or a consultancy business, GoHighLevel is probably the best all-in-one CRM, sales, and marketing platform for you (perfect to nurture those leads fast thanks to its automation features)
Let’s see how this works in practice!
What is a sales funnel?
A sales funnel is the journey followed by your target audience until some of them become paying clients.
So, building one is simply about making it as easy as possible for them to become aware of their problem, find out about your company, see it as the obvious solution, and invest in your services.
When your funnel guides them down this path in an engaging and personalised way? MORE leads convert into clients (and you don’t have to rely on unpredictable word of mouth or feast and famine).
Benefits of building a quiz funnel
Most funnels start with a lead magnet, a free resource you offer to your audience in exchange for their contact details.
Unfortunately, though, this usually involves a generic PDF. These resources used to work well, but now they’re so overused that their landing pages only convert at 3-10% (and this is without considering the fact that they’ll probably sit in someone’s Downloads folder afterwards). They also fail to give you more data on your leads because… Well, they’re static and the same for everyone!
Instead, when you start with a quiz lead magnet (like “What’s Your Investor Profile?” or “Get Your FREE SEO Scorecard”), you get to:
- Generate more leads – Quizzes have a high perceived value because they offer an engaging and personalised experience (how does a 30-50% conversion rate sound?). And since they happen in real-time, you won’t have to worry about your audience forgetting about their resource after downloading it
- Collect new data – You literally get to ask questions to your target clients. So, their answers will inform the rest of your funnel as well as your overall marketing and business direction
- Segment your leads – Your quiz will automatically divide them into groups based on their answers and score
- Nurture them in a personalised way – Tailor the rest of your communication, email sequences, and touchpoints around each lead’s situation, making them more relevant and effective
- Close more deals – From recommending the best option for each prospect to using their quiz answers to guide your calls, starting with a quiz makes EVERYTHING easier!
Create your FREE quiz lead magnet with ScoreApp
How to create a ScoreApp and GoHighLevel sales funnel in 5 steps
Now that you have an idea of what this journey can look like, let’s build your ScoreApp and GoHighLevel sales funnel.
Step 1: Set up your ScoreApp quiz lead magnet
The sweet spot? Something your target clients want and that works towards your goals.
- Identify your main sales funnel objective – Sure, you want more clients for your agency or consultancy business, but what does that mean for you in practice? For example, your goal could be to recommend the best package for each lead through your email sequences, or you might prefer to get them on a call once they’re already pretty much sold
- Come up with the right quiz angle – Your quiz must be both attractive and useful for your target clients. So, consider solving a small problem for them. For example, a marketing agency could launch a “Content Marketing Scorecard for Small Businesses”, helping them assess their current strategy. An operation consulting company could promote a quiz titled “How Efficient Are Your Internal Operations, Really?”
- Build a compelling quiz landing page – Speak directly to your target clients, lead with the benefit of taking your quiz (what will they get from it?), and include unmissable calls to action. You can use ScoreApp’s drag-and-drop builder or start from one of our customisable templates. Easy!
- Create your quiz – Plan 5-15 questions that are engaging to answer and can bring you the right data. Think of how you wish to segment your leads, too (for example, this could be based on their role within that company, their revenue, or their biggest problem).
- Prepare different results pages – Forget about standalone percentages or generic results. With ScoreApp, you’ll impress your leads with dynamic and personalised pages (much more valuable!)
ScoreApp gives you an intuitive interface, AI, and templates to get all this done without wasting time or fiddling with confusing features.
Create your FREE ScoreApp quiz today
Step 2: Integrate your ScoreApp quiz lead magnet and GoHighLevel
You won’t even need a GoHighLevel API integration key! To connect your ScoreApp quiz to your GoHighLevel CRM:
- Log into both platforms, and create a Custom Field in GoHighLevel (it’ll store all the leads that come through your quiz)
- On ScoreApp, go to Integrate, find GoHighLevel, and click Configure. Then, when a pop-up appears, press Click to Authenticate and confirm it
Step 3: Customise your ScoreApp and GoHighLevel integration
Now that the two tools can talk to each other, you must decide what they’re going to say. What data is your ScoreApp quiz going to add to your GoHighLevel CRM?
In the same Integrate section:
- Map leads form fields – Whenever someone signs up for your quiz lead magnet, they’ll be automatically added as a GoHighLevel contact. ScoreApp will also share their First Name, Last Name, and Email. If that’s all you need, jump to the next step. If you wish to collect additional data (like their phone number or business website), map it here
- Map results fields – This allows you to add key info about each ScoreApp lead to your GoHighLevel CRM, making the rest of your funnel super personalised. So, what do you wish to focus on? For example, this could be someone’s quiz score, their highest or lowest category, their answer to a specific question, and so on. After selecting the relevant piece of ScoreApp result information, choose its corresponding GoHighLevel field (that’s where it’ll be stored!)
Step 4: Nurture your new ScoreApp leads with email automation and personalised touchpoints on GoHighLevel
Now, it’s time to nurture your new ScoreApp leads, build trust, show them how you can solve their problem, and offer them a compelling call to action.
Instead of continuing to do that manually or on a 1:1 basis, make GoHighLevel do the heavy-lifting (did we mention it’s one of the best marketing automation tools?).
Overall, you want to use your ScoreApp quiz data to personalise the rest of your funnel on GoHighLevel. Since it’s a multi-channel platform, there are different ways to do it, but email sequences tend to be the most effective. For example, you could:
- Welcome your subscribers, reference the quiz they just took, and set the right expectations
- Humanise your brand and connect with your audience through stories and anecdotes
- Focus on each lead’s biggest problem
- Send relevant resources to educate and pre-qualify your prospects (for example, sales enablement content, blog posts that debunk their misconceptions, and videos that show them whether or not they’re the right fit for your services)
- Build trust by showing them how you’ve already helped clients who used to be in their shoes, focusing on the most pertinent case studies or testimonials for each segment
- Create a sense of urgency (for example, by sending them a time-limited offer or reminding them you only onboard 5 new clients per month)
- When the time is right, send them a personalised call to action, whether that’s by recommending the best service for them or inviting them on a call to discuss their quiz results
… and watch your conversions GROW!
Step 5: Test your ScoreApp and GoHighLevel funnel
You’ve done the bulk of the work (high five!). Now, you just need to:
- Test your ScoreApp and GoHighLevel integration before launching your funnel – In the Integrate section, you can do that with a dummy lead, and we highly recommend testing your other steps and automations, too (for example, is there enough time in between each email? Do all your links work?)
- Run some A/B testing – Find out what resonates the most with your leads: show different versions of the same element to different groups and see what gets the most clicks (for example, you can do this with landing pages and emails). Then, lead with THAT version
- Monitor your analytics – Both ScoreApp and GoHighLevel give you strong reporting features: make the most of them! Discover how your leads are moving down the funnel and interacting with each element. Found any leaks (for example, many participants abandoning your quiz after question 14)? Fix them, and optimise your funnel to increase your lead generation and sales even further
Take control of your lead generation with a ScoreApp and GoHighLevel sales funnel
No more wondering where the next client is coming from, forgetting to follow up, or missing out on sales.
When you start with a ScoreApp quiz lead magnet, you get to reach more people and collect valuable insights, personalising and automating the rest of your GoHighLevel funnel.
Ready to generate more leads and turn them into paying clients on repeat? Start by creating your ScoreApp quiz lead magnet today and for FREE.
