It’s no secret that webinars make powerful lead magnets. But without maintaining engagement from start to finish, you’re unlikely to ever see a solid return on investment for your efforts.
So many businesses miss a vital part of the webinar marketing funnel – and more often than not, it costs them conversions.
What is that vital part? It’s post-webinar follow-ups. By reaching out to your attendees after the event, you’ll boost engagement, cement trust, and see a significant rise in your conversion rates.
Sending your attendees personalised email content post-webinar will offer the best results. We’re going to share some templates you can use to your business-boosting advantage.
We’ll also explain how ScoreApp will help you streamline the post-webinar follow-up process.
Why post-webinar follow-up matters
Following up with your registrants post-webinar will keep your marketing momentum going.
For those who didn’t attend, post-webinar follow-ups are a chance to re-engage. For those who did attend, it’s an opportunity to strengthen your relationship.
Following up post-webinar will also:
- Further showcase your brand value and authority
- Encourage your prospects to take the next step in the process
- Boost your sales and conversion rates
- Increase your chances of repeat custom and long-term loyalty
ScoreApp’s seamless email marketing integrations will streamline your post-webinar follow-up process and help you reach out to your attendees more efficiently.
The best practices for effective webinar follow-up emails
To ensure you get the best possible outcomes from your post-webinar follow-up emails, here are three best practices you need to know about:
- Get your timing right: Aim to send your follow-up content within 24 hours of the event to ensure your webinar is still fresh in your prospects’ minds.
- Add personal value: Send email content that offers genuine value to your attendees based on their needs, interests, or pain points. Exclusive content, practical resources, or tailored offers.
- Create clear call to actions (CTAs): Make sure your post-webinar follow-up emails include a crystal-clear CTA that tells your attendees what action to take next.
4 essential post-webinar follow-up templates
Now you know the importance of post-webinar follow-ups and the best practices to consider, let’s look at our essential email templates.
1. Thank you email (for webinar attendees)
Post-webinar thank you emails will show your appreciation and summarise what you covered in the webinar. They’re also the perfect opportunity to cement your relationship with your attendees.
Subject line: [Name], Thank You For Attending Our Webinar. Here’s a Recap.
Body:
Hi, [First Name]
Thank you for attending [webinar name] – it was great to meet you.
Just so you don’t forget what we covered, here’s a recap of the key points for your browsing pleasure:
- [Add your webinar’s key themes in punchy bullet points]
If you’d like to talk through any of the topics we discussed in more detail or you’re curious about what we can do for [you/your business], book a call. We look forward to speaking with you.
Thank you
[Sender/Company name]
2. Replay link (for registrants who couldn’t make it live)
This email template will re-engage any registrants who didn’t attend your live event. You can also send additional resources that may offer value and encourage potential conversions.
Subject line: [Name], Here’s a Webinar Replay For Your Viewing Pleasure
Body:
Hi, [First Name]
We’re sorry you couldn’t attend [webinar name]. But not to worry – we’ve got a little something for you.
We recorded the webinar and put together a replay so you can access everything we covered and get in on the action.
Oh, and here’s a summary of the key points we covered during the event:
- [Add your webinar’s key themes in punchy bullet points]
Enjoy the replay and if you want to chat about any of our webinar themes in more detail, get in touch.
CTA button: Watch The Replay
Thank you
[Sender/Company name]
3. Follow-up survey or feedback request
Sending a follow-up survey or feedback form will give you invaluable insights into how you can improve your webinars and communications. It will also build trust and help you gauge your attendees’ level of interest in your products, services, or offers.
Subject line: [Name], We’d Love To Hear Your Thoughts About Our Webinar
Body:
Hi, [First Name]
First of all, thank you for attending [webinar name] – it was a pleasure to meet you, and we hope you found what we covered useful.
On that note, we’d love to know what you thought of our webinar. So, here’s a quick [feedback form/survey] for you to fill out.
CTA button: Share Your Thoughts
We’re always looking to get better (and better), so your thoughts mean the world to us.
Thank you
[Sender/Company name]
4. Special offer or ‘next steps’ email
This post-webinar follow-up email is all about driving urgency and inspiring your prospects to take action with a clear CTA and a conversion-worthy incentive.
Subject line: [Name], Thanks For Attending. We’ve Got A Little Something For You.
Hi, [First Name]
Thanks so much for attending [webinar name] – we hope you enjoyed it!
To show our appreciation, we’d like to offer you [add discount/deal/personalised offer]. You have until [date/time] to take advantage of this exclusive offer – so don’t delay.
CTA: Sign Up Now/Redeem My Offer
Enjoy!
[Sender/Company name]
PS You’re also eligible to sign up for early bird access to our next webinar on [add subject matter]. Head on over to the registration page now to secure your spot.
The value of nurture emails
We’re sure you’ve noticed that our replay link email template was aimed at registrants who didn’t attend the webinar. That’s a form of nurture email.
Businesses that send their leads nurture content are around 50% more likely to secure a conversion. Sending these types of emails will re-engage your registrants and keep them interested in any events, services, or offers you have up your sleeve.
Here are some examples of nurture emails you can send (in addition to a webinar replay) for re-engagement:
- A relevant piece of content or resource related to the webinar’s subject matter
- A personalised deal based on a relevant product or service
- An email asking the registrant what types of topics they want you to cover
- Early access to a live event or webinar
How ScoreApp helps automate post-webinar emails
By integrating ScoreApp with your existing email marketing tool, you can send automated post-webinar content in a way that’s efficient, effective, and boosts your conversion rates.
You can also use ScoreApp’s smart segmentation features to find out more about your registrants and drip-feed tailored follow-up content based on their level of engagement, from thank you emails to personalised offers or incentives.
Streamline your webinar follow-ups with ScoreApp
Sending timely post-webinar follow-up content is the key to driving extra engagement and converting your registrants into paying customers.
By using these email templates and ScoreApp’s savvy integration features to your advantage, you can send automated post-webinar follow-ups with ease.
Are you ready to streamline your webinar marketing process? Try ScoreApp for FREE.
