If you are a personal trainer or a fitness coach, then you’ll have a wealth of knowledge about health, nutrition and exercise.
Why not put your knowledge into an online quiz?
An online quiz is a fantastic way to increase your authority and reach more potential clients. It will also help you grow your audience faster because quizzes are fun and interactive.
The hidden benefit of a fitness quiz
When you use a lead generation quiz as your main lead magnet, you’ll find that it offers lots of extra benefits that you might not have considered, such as:
- The more you know about each lead, the more likely you are to get the client – When someone answers questions about their health and fitness goals as part of the quiz, you have lots of data about what they need. This makes sales calls far easier and more successful.
- When you receive hundreds of quiz leads, you start to get a big-picture understanding of the key pain points your audience are facing, this makes content creation far easier going forward.
- Quizzes offer personalised feedback based on how someone answers the questions. This means you can provide more value and make your suggestion relevant to them
In this article, I’ll give you 21 quiz ideas you can use in your business to get more traffic and leads.
Quiz examples and templates
Here are some examples of quizzes you could build for your business to spark some inspiration. These are all templates available:
Athletic Health Scorecard/Quiz
This quiz example allows people to learn their athletic style and preferences. By answering a series of questions, the quiz will automatically put you in one of the categories.
Identify your Personal Trainer
This quiz helps you identify a personal training specialist to help you based on your goals.
Do you need a Physio quiz?
This quiz is helpful for anyone who wants to find out if it’s worth them seeing a Physio or not. They answer a few questions and get some personalised suggestions at the end.
Get your fitness score
This quiz allows you to answer 15 questions and helps identify areas of your health and fitness you need to improve.
Quiz ideas for your fitness business
Below, you’ll find 21 quizzes and scorecards to help inspire you to create yours. Feel free to steal them or take ideas from a number of them to create your very own lead generation quiz.
1. Fitness Level Assessment Quiz
This quiz will help your audience understand their current fitness level by assessing their exercise frequency and capabilities. Knowing their fitness level is important for setting realistic goals and designing an effective fitness routine.
Questions you could include:
- How often do you exercise in a week?
- How long are your typical workouts?
- Which exercises are you able to perform comfortably?
2. Personal Fitness Goal Identification Quiz
This quiz helps people articulate their fitness goals and identify potential obstacles. Clear goals are essential for motivating your audience and helping them track their progress in any fitness journey.
Questions you could include:
- What is your primary fitness goal?
- What obstacles have prevented you from reaching your fitness goals in the past?
- How committed are you to achieving your fitness goals?
3. Nutrition Knowledge Quiz
This quiz helps people understand basic nutrition concepts and practices. Good nutrition knowledge can lead to healthier eating habits, improving overall health and fitness results.
Questions you could include:
- Which nutrients are considered macronutrients?
- What is the role of fibre in the diet?
- How does protein intake affect muscle growth and recovery?
4. Dietary Habits Quiz
This quiz looks at daily eating patterns and habits. Identifying unhealthy dietary habits allows your audience to create targeted improvements in nutrition.
Questions you could include:
- How many meals do you typically eat in a day?
- What types of foods do you consume regularly?
- Do you typically eat out or cook at home?
5. Body Type and Training Planner
This quiz helps your audience understand their body type and how it influences training and diet. Tailoring exercise and nutrition plans to one’s body type can optimise fitness results.
Questions you could include:
- How would you describe your body type?
- How does your body respond to weight training?
- Do you find it easy to gain or lose weight?
6. Fitness Motivation Quiz
This quiz explores what motivates your audience to exercise and how frequently they experience a lack of motivation. Understanding their motivation can help them maintain consistency in workouts and make exercise more enjoyable.
Questions you could include:
- What typically motivates you to work out?
- How do you stay motivated when you’re not seeing immediate results?
- What are your top three fitness-related motivators?
7. The Cardio Scorecard
This cardio assessment is great for checking their current cardio knowledge, activity and habits. Cardio is key for overall health. Understanding this can help your audience prioritise and improve heart-healthy activities.
Questions you could include:
- How often do you include cardiovascular exercise in your routine?
- Which types of cardio exercise do you enjoy?
- How would you rate your cardio endurance?
8. Strength Training Knowledge Quiz
This quiz will help test their understanding of strength training principles and techniques. Good knowledge of strength training can help your audience avoid injuries and maximise gains from workouts.
Questions you could include:
- What is the difference between free weights and machines for strength training?
- How does progressive overload apply to strength training?
- What is the correct form for a deadlift?
9. Running Technique Quiz
This quiz tests a person’s knowledge level and habits related to running. Understanding proper running techniques can improve performance and reduce the risk of injury.
Questions you could include:
- How often do you run as part of your fitness routine?
- What kind of running shoes do you use?
- How do you maintain your form when running long distances?
10. Calorie Intake Scorecard
This quiz could help your audience estimate their daily calorie consumption and needs. Understanding calorie intake is crucial for weight management and nutritional balance.
Questions you could include:
- How many calories do you estimate you consume in a typical day?
- How familiar are you with the concept of caloric deficit and surplus?
- Do you track your calorie intake?
11. Weight Management Quiz
This quiz evaluates someone’s weight goals and past experiences with weight loss diets. Tailoring a weight management strategy to past experiences and goals can increase the likelihood of success.
Questions you could include:
- What is your current weight, and what is your goal weight?
- Have you tried any specific diets for weight management in the past?
- How do you feel about your current body weight?
12. Sleep and Recovery Quiz
This quiz assesses sleep habits and recovery techniques for your audience. As you probably know, getting proper sleep and recovery are essential for optimal performance and reducing the risk of injury.
Questions you could include:
- How many hours of sleep do you typically get each night?
- Do you have a pre-sleep routine?
- How do you approach rest and recovery after intense workouts?
13. Flexibility and Mobility Assessment
This quiz could assess a person’s flexibility, mobility habits and capabilities. How flexible and mobile your audience is is vital for overall fitness, injury prevention, and improving performance.
Questions you could include:
- How often do you incorporate stretching into your fitness routine?
- Which areas of your body are most flexible/least flexible?
- How does your body feel after sitting for prolonged periods?
14. Workout Preference Quiz
This quiz identifies someone’s workout preferences, environment and timing.
Aligning workout routines with personal preferences can increase motivation and consistency and help get your clients better results.
Questions you could include:
- Do you prefer working out in the morning, afternoon, or evening?
- Do you prefer indoor or outdoor workouts?
- Do you enjoy group fitness classes or prefer working out alone?
15. Hydration Quiz
This quiz assesses someone’s daily water intake and knowledge of hydration. Proper hydration supports overall health, physical performance, and recovery, so it’s important your audience know this.
Questions you could include:
- How much water do you typically drink in a day?
- Do you increase your water intake during workouts?
- What signs of dehydration are you familiar with?
16. Fitness Equipment Quiz
This quiz looks at the fitness equipment your audience uses to and how comfortable they are using different equipment. Understanding this can help tailor a workout routine to the equipment available, maximizing its effectiveness.
Questions you could include:
- What fitness equipment do you have access to?
- How confident are you in using free weights?
- Do you use any fitness tech gadgets (smart watches, heart rate monitors, etc.)?
17. Exercise Safety Scorecard
This quiz tests someone’s knowledge and habits regarding exercise safety. Promoting safe exercise habits can prevent injuries and ensure exercises are performed effectively.
Questions you could include:
- How often do you perform a warm-up before your workouts?
- How familiar are you with the correct form for common exercises?
- Have you ever had an exercise-related injury?
18. Nutrition for Exercise Quiz
This quiz assesses eating habits before and after workouts, e.g. What do they eat, drink or take? Proper nutrition can optimise workout performance and recovery, supporting better fitness results.
Questions you could include:
- What do you typically eat before and after workouts?
- Do you use any sports drinks or supplements?
- How do you ensure your nutrition supports your fitness goals?
19. Mental Health and Exercise Quiz
This quiz can help people understand how exercise impacts their mental health. Knowing your audience understands the mental health benefits of exercise can motivate people to maintain consistent workout routines.
Questions you could include:
- How does regular exercise affect your mood and stress levels?
- Have you ever used exercise as a coping mechanism for stress or anxiety?
- How does achieving fitness goals affect your self-confidence?
20. Sports-Specific Training Quiz
This quiz assesses someone’s training habits and goals for a specific sport. Tailoring a workout routine to the specific demands of a sport can improve performance and reduce the risk of sports-related injuries.
Questions you could include:
- What sports do you participate in?
- How does your training routine align with your sports performance goals?
- Have you ever been injured while playing your sport?
21. Fitness Progress Quiz
This quiz will help your audience reflect on their fitness journey and future goals. Tracking progress and setting new goals is key for motivation and long-term success in fitness.
Questions you could include:
- How have you progressed toward your fitness goals in the past 6 months?
- What are your future fitness goals?
- What steps are you taking to ensure you continue progressing in your fitness journey?
Which quiz should you build for your fitness business?
Now that you have 21 quiz ideas for your fitness business, I’m sure you’ll be eager to get started and want to get your quiz launched fast.
Using our quiz software, you’ll be able to use one of our health and fitness templates or you could create your own quiz from scratch in less than 3 minutes.
Using our AI quiz builder, all you have to do is answer a few questions, and you can have your quiz built in minutes. You can try for free so you can test it out and see what you think.
