5 Free Customer Service Survey Templates
If you’re a business owner, customer service surveys are an invaluable way to collect structured feedback for solving your customers’ problems and giving them an even better experience.
In fact, if you’re not collecting feedback from customers, you may be costing yourself sales. 88% of customers are more likely to make another purchase after a positive customer service experience, which highlights the importance of finding out what customers think, and acting accordingly.
But creating customer service surveys can be time-consuming, expensive, and distract you from other tasks. So, how do you create a customer feedback survey?
That’s where ScoreApp comes in. ScoreApp has customizable survey templates to make this process easier, allowing you to create effective surveys which meet your goals. This blog post will show you five free customer survey templates you can customize immediately to give you better insights.
1. The ASK Method Deep Dive Survey
Why ScoreApp created it:
This customer feedback survey template lets you gather detailed insight into customer experiences, preferences, and expectations. This enables you to adjust your processes accordingly, to deliver what your customers want and expect.
How to make it work for your business:
- Focus the questions on the pain points your customers face.
- Add open-ended questions so your customers can give information not covered by the questions.
Example questions:
- What is one thing we could do to improve your experience with our customer service?
- On a scale of 1 to 5, how satisfied are you with how [company] met your expectations?
It’s for you if:
You want detailed, qualitative feedback from your customers for new ideas and strategies to apply to your customer service process.
2. The Happy at Work Survey
Why ScoreApp created it:
Designed to assess employee satisfaction, the Happy at Work Survey can be adapted for customer service experience.
How to make it work for your business:
- Concentrate on customer happiness and satisfaction.
- Focus the questions on overall customer experience, the speed of the service, and how well issues were resolved.
Example questions:
- On a scale of 1 to 10, how satisfied are you with how your issue was resolved?
- How likely are you to purchase from [company] again?
It’s for you if:
You want a quick, structured way to measure customer happiness with quantitative data you can track over time.
3. The ASK Method Feedback Loop Survey
Why ScoreApp created it:
This free customer survey template will capture customer feedback in real time, track trends, and improve customer support.
How to make it work for your business:
- Focus the questions on recent interactions with your customer service team.
- Include follow-up questions for deeper understanding of their pain points.
Example questions:
- How helpful was the customer support team in resolving your issue?
- What one improvement could we make to give you a better customer service experience?
It’s for you if:
You need ongoing feedback to improve customer service and measure how effective the changes you implement are.
4. Future of Work Trends Survey
Why ScoreApp created it:
Originally designed for tracking workplace trends, this survey tracks customer satisfaction over time. It offers particularly useful feedback for your customer support team.
How to make it work for your business:
- Shift the questions from tracking workplace trends to tracking customer satisfaction and satisfaction trends.
- Include questions that explore service expectations.
Example questions:
- What customer service improvements would make the biggest difference to your experience?
- What’s your preferred channel for speaking to our customer service team? (Multiple choice)
It’s for you if:
You want to take a long-term view on customer service and know how to adapt it.
5. Home Wellness Survey
Why ScoreApp created it:
This free customer survey template was created to uncover home wellness insights. You can edit this survey to gauge customer loyalty and service.
How to make it work for your business:
- Focus the questions on customer experience and brand perception rather than home wellness.
- Include questions that concentrate on the customers’ feelings and how likely they are to buy from you again.
Example questions:
- On a scale of 1 to 5, how satisfied are you with our [company] service?
- On a scale of 1 to 10, how likely are you to purchase from [company] again?
It’s for you if:
You want to understand how customers are emotionally reacting to your customer service approach.
How to effectively use these templates
It’s great to have more tools to assess customer satisfaction, but we also need to know how to create an effective customer feedback survey. The best customer service surveys will match your brand seamlessly. These tips will get you the best results and keep your brand consistent.
Customization
Keeping your brand consistent is key, with 81% of consumers stating they need to trust a brand to consider buying from it. You can ensure brand consistency in customer service surveys by:
- Adapting the language and questions to reflect your brand voice
- Tailoring the template to fit your business’ customer service objectives.
Branding
Branding is an element that’s easy to take for granted, but when it’s off, it’s immediately noticeable. However, color has the power to increase brand recognition by up to 80%.
By taking the time to include your brand elements, you’ll create a survey which is immediately recognizable to your customers, more credible, and increases response rates.
With ScoreApp’s built-in tools, you can easily customize the logos, colors, and fonts of any survey template to achieve brand consistency, without adding hours of work to your day.
Distribution
Now you’ve created your survey, it’s time to share it. The first question to consider is when you want to send your survey. By identifying key moments in the customer journey, you’ll capture customer feedback at strategic moments such as:
- After their first purchase
- After a customer service time interaction
- When a purchase is abandoned before the transaction is complete
- After a repeat purchase
- When a customer subscribes or unsubscribes to a service.
The next thing is how you want to send your survey. This might be determined by when you send your survey, but wherever you share it—via email, social media, or website pop-ups—it just takes a couple of clicks on ScoreApp.
You can also take advantage of ScoreApp’s automated follow-ups and strategically send reminders to respondents to complete your survey, to boost your response rate.
Analysis
ScoreApp makes it easy to understand what your customers are telling you. With the analytics dashboard, you can track responses and identify trends.
This ability to interpret data clearly also solves the issue of analytics being a barrier to understanding and implementing findings. This gives you confidence and peace of mind that the time you spend on creating surveys will lead to actionable insights.
Enhancing customer service with ScoreApp
You won’t just love using ScoreApp as a business—your customers will love it too. ScoreApp gives you access to the best customer service surveys with:
- A user-friendly interface so you can customize templates without coding and complications
- Pre-designed templates you can adapt to customer service scenarios
- Comprehensive analytics for understanding the data quickly and making valuable changes to your customer support strategies.
Customer service surveys can be a powerful tool for businesses to gather insights. These learnings can help you make changes your customers will appreciate, improve the quality of your services, and boost your customer retention rate.
ScoreApp allows you to create tailored surveys efficiently, making gathering this data a simple process. By using these five templates and adapting them to your business goals, you can collect feedback which is relevant and actionable.
Start improving your customer service feedback process and gather data today with ScoreApp’s free customer service survey templates!
