It’s all so exciting, isn’t it?
You’ve worked hard for months (maybe even years) to write your book. You’ve gone through edit after edit after edit. Now it’s finally ready to be sent out into the world so people can read your lovingly crafted words.
But that’s the thing – people need to be able to read it. And to read it, they have to know about it, to be psyched up for it.
Getting it in front of people and convincing them to give it a chance can feel more difficult than actually writing the damn thing though.
Unless you have a killer strategy for building the anticipation around it.
And wouldn’t you know it, we’ve got just the thing for you to do exactly that.
In fact, we’ve got two awesome templates you can use to build a waitlist to proactively engage future readers, grow excitement, and create a dedicated group of people who are ready and eager to support your book on launch day:
The Join The Book Waitlist 2025 template, and the Get Your Hands On My New Book template.
Sounds good, right?
Let’s find out why it’s so important to get a waitlist going, what ScoreApp’s book waitlist templates are all about, and how to get yours set up in no time at all so that your book doesn’t go unread.
Why a book waitlist is essential for a successful launch
So, your book is all written and ready to be launched.
It’s brilliant. A modern classic. Your mum has called it “the greatest book of all time”.
None of that will matter if you can’t get it in people’s hands and under their noses.
That’s why it’s so important to generate interest early and have a strong launch plan in place.
Enter the waitlist.
Some people consider a waitlist to be nothing more than a glorified email list – but it’s so much more than that! It’s an opportunity to grow an exclusive community of invested readers who can’t wait for more.
If you’ve never thought about setting up a waitlist before, here are three key reasons why you absolutely should:
- Build early engagement: Early sign-ups indicate a strong interest and help you get people dancing with anticipation and desperate to read your work. Build. That. Hype!
- Gain audience insights: Speaking of getting people hyped, the data collected through a waitlist can shape your promotional strategies. So, your marketing campaigns can go further as you target the right people effectively.
- Provide a sense of exclusivity: People love to be the first to hear about things. A waitlist creates that VIP experience that makes readers feel important, valued, and ahead of the curve. When you’re topping all the bestseller charts, your VIPs will be telling everyone they heard of you before you were uber famous.
By now, you’re hopefully keen to get your own waitlist up and running. Let’s take a look at how ScoreApp’s book waitlist templates help you do that quickly and easily.
ScoreApp’s book waitlist templates
Whether you’re an author or a publisher, you don’t want to waste your time and effort creating and designing a waitlist from scratch – you want to be able to set one up fast so you can watch the leads come in while you deal with the things you’re best at.
This is where ScoreApp’s book waitlist templates come into play.
It’s all about the in-built tools and simple set-up process. Here’s what you get when you use one of our waitlist templates:
- Customisable design: The user-friendly customisation options can be easily tailored to align with your book’s branding. No design skills necessary.
- Engagement options: Interactive elements, like optional quizzes, are there to help boost engagement further and keep your readers on the edge of their seats as they await the release of your book.
- Data collection: No more manually doing the boring stuff like gathering and managing contact information. ScoreApp simplifies and automates all that.
How to use ScoreApp’s book waitlist templates to generate leads
If that all sounds good to you, then it’s about to get even better, because it couldn’t be easier to get your waitlist set up and ready for action.
Here’s how to create an effective waitlist funnel for a successful book launch in three simple steps.
Step 1 – Create a high-converting registration page
If you can create a visually engaging registration page as the first interaction point, you’ll have potential readers in the palm of your hand.
How ScoreApp helps
ScoreApp templates make the set-up process quick and painless and provide professional results without a heavy time investment from your end. Just drag and drop your branding elements into the template and away you go.
Step 2 – Add pre-qualifying questions
Pre-qualifying questions can give you key insights into your readers’ interests, which will help you tailor updates and boost engagement. Your readers will really feel like they know you when you take their thoughts and experiences into account.
How ScoreApp helps
Just like with the images and colours of your branding, ScoreApp templates can be adapted to contain content and questions of your own. Only you know what will work best for your book here, so we’ve made it simple to add in whatever you like to understand your audience better and keep building interest.
Step 3 – Automate post sign-up follow-ups
Getting people to sign up to your waitlist to buy your book is the main goal, but it isn’t the end game. Automated follow-up emails keep your potential readers engaged and updated as book release day approaches. You’re looking to gain loyal followers for life – not just for launch day.
How ScoreApp helps
ScoreApp provides simple integration with email marketing tools and makes setting up automated updates and reminders easy. Don’t fall off your readers’ radars and let them forget all about you. Keep your book at the front of their minds so they’re hyped up for it.
Tips and best practices for setting up your book launch waitlist
Once it’s built and ready to go live, there are a few things you can do to make the most of your waitlist and ensure it’s effective.
- Promote across multiple channels: Writing a book is a huge achievement, so make sure you shout about it! Post about it on your social media channels, include links in your newsletters to regular subscribers, and send out emails to let people know they can sign up early. Tell the world, whenever and wherever you can.
- Create exclusive content for waitlist members: People need incentives to sign up to your waitlist (beyond just getting to read your book). Reward (and tease) them with sneak peeks of chapters or bonus content to create excitement.
- Send regular updates: Once you’ve pulled readers into your orbit, make sure you stay in regular communication with them, through fortnightly or monthly updates for example. A good relationship between author and reader requires consistent love and attention.
Build your book launch audience with ScoreApp
For authors and publishers planning a 2025 book launch, ScoreApp’s book waitlist templates are your secret weapon.
Setting up a waitlist helps grow an eager audience, increases your pre-launch engagement, and drives initial sales – everything you need for a successful launch.
The templates make it incredibly simple to intrigue readers, collect valuable insights, and streamline the entire lead-generation process. And it takes just a matter of minutes!
Once it’s live, you can focus on getting your audience (and yourself) excited about the big launch day for your masterpiece.
Try ScoreApp for free today to get access to dozens of great templates for building an enthusiastic audience in the lead-up to the release of your book in 2025, and beyond.
